Smartphone ASUS ZenFone Max Pro ZB602KL 3/32GB and 4/64GB - advantages and disadvantages

A bit about the past of ASUS

ASUS never ceases to amaze. Today, the company is almost thirty years old, but it is just beginning to gain momentum in the computer industry, conquering markets around the world. From the moment of foundation to the present time, ASUS not only developed dynamically, but also produced technologies that later became the standards of the IT market. The permanent leader (Johny Shea) orients the business to the market and carefully studies the marketing characteristics of future products, studying demand factors.

There are several significant stages in the development of ASUS:

1. ASUS' first product was the "motherboard". Its exclusivity and quality were appreciated by world leaders (Intel, Apple, Dell, HP, Sony, Palm), which subsequently led to the company's conquest of the compact computer market.
2. Seven years after its founding, ASUS released its first laptop (1995). In pursuit of the availability of technology, the Malaysians have diversified the range of different price orientations and focused on the production of low-cost devices. However, this did not worsen the quality, as evidenced by the use of ASUS laptops in space - there they worked uninterruptedly at the Mir station, increasing the rating positions of the creators.
3. A big trend in the development of the global ASUS brand is gaming gadgets (2006) or gaming computers. Since the production of these devices is aimed at gaming enthusiasts, it develops along with the market. This fact led to the emergence of a separate category of the ASUS brand, which was called "Republic of Gamers" (abbreviated as "ROG") - this happened in early 2006.Perhaps ROG is the most successful direction of the manufacturer, given the contribution it has made to the global gaming industry by organizing all kinds of global esports events. For such work and high-quality modern devices, ASUS has been awarded significant prizes many times and received excellent reviews in the specialized media.
4. Smartphones and tablets have become a separate branch of ASUS development. It makes sense to trust them, because the company has seriously increased the practical characteristics of its devices, using the experience gained in the process of creating gaming computers. The release of smartphones has a long history - starting in 2009. The main rule of the manufacturer is to have a clear idea about the consumer before launching each new gadget on the market. So the innovative qualities of any gadget, its modernity and high consumer properties are ensured by a high level of marketing research. including both preference scores and ease of use. Actually, these parameters anticipate the popularity of ASUS models.

Significant Facts

1. The company was founded in 1989 in Taiwan, with its main office in Taipei. Today it has over 17,000 employees worldwide.
2. More than 15 billion dollars is the income of ASUS per year.
3. During its development, it has received more than 5,000 awards around the world and is the best brand of its state (Taiwan). Special attention deserves the assessment of ASUS by Fortune magazine, which awarded it the status of the "most admired" company in 2015.
4. Leadership in various countries:

5. Leadership in the world:

• over 500 million motherboards sold;
• video card market leader;
• is in the top three manufacturers of tablets;
• 30 million smartphones sold worldwide.

Of course, ASUS is in the top lines of the list of "best manufacturers" of computers and gadgets in the world.

ASUS goals in Russia

1. Increasing the sales market of gaming products to the level of Europe and the USA.
2. Increasing the supply of components for the assembly of Russian gaming brands.
3. Formation of a practical approach in sales through the opening of specialized stores of the ASUS brand, where everyone can not only see, but also test the latest gaming products and components for assembling desktop computers, all gadgets and additional devices.

Recall that in Russia, in the Aviapark shopping center (Moscow), an ASUS brand store has been opened, where you can get acquainted with absolutely all the manufacturer's products.

What do budget consumers expect when buying smartphones in 2018?

Smartphone is an important element of modern life. After all, this device effectively replaces a large number of things - a camera, a notebook, a phone, a laptop. Every year, the ranges of gadget manufacturers are updated, improving the quality of manufactured devices and their functionality.Successful sales of these devices largely depend on their novelty, the range of user features, the power of key elements that provide high-quality, trouble-free and maximum autonomous operation.

A crucial moment for each consumer is the choice of a smartphone.

The approach to solving this issue is different for everyone and depends on many parameters:

• age of the future owner of the gadget;
• its user preferences, which determine the main functionality of the device;
• what is the price;
• attitude towards certain manufacturers, because the device must be reliable.

The complexity of the choice is dictated by the huge market range of smartphones from different manufacturers: from simple and inexpensive to expensive flagship and top models that are most in line with the latest trends.
As a rule, in the budget segment of devices, when assessing important and necessary parameters, you have to rank your requests according to some criteria, choosing what is more important:

• display resolution and size;
• productive processor of the latest versions;
• capacitive parameters of the battery;
• good cameras that allow you to take high-quality photos;
• the level of confidence in a particular manufacturer.

Of course, the flagship models, having their drawbacks, have all the above parameters in full. However, statistics indicate the highest consumer interest in the budget smartphone segment. Their range is wider, and it is sometimes worth "digging" in it.

How to choose a smartphone?

Buyers of smartphones of budget models (at a price of 8 to 15 thousand rubles) name the following as the main selection criteria:

• All-metal case of modern design with a variety of colors.
• Large "frameless" screen full resolution "FULL-HD".
• Processor [Snapdragon] - modifications above 600, frequency - above 1.6 MHz.
• OS Android variations 7.0 and higher.
• A good amount of RAM and permanent memory (2 Gb, 32 Gb).
• The battery providing the maximum autonomy of work (above 3000 mA/h).
• The presence of two cameras (rear and front) of good resolution and focusing.
• Wide functionality, additional modules, applications - the more, the better.
• Novelty and relevance of the device.

Which company is better to choose a device is ultimately determined by the consumer, based on his experience or the advice of acquaintances and friends. But, perhaps, the arguments below will be useful for making a final decision.

Why is it recommended to read ASUS offers when choosing a gadget?

This is a recognized leader in the production of components for a variety of equipment with experience in the production of gaming computers, for which power, good performance parameters, and excellent color reproduction are important.

The first places in sales of smartphones in several countries indicate high consumer confidence in the manufacturer.

For Russia, where there are a large number of brands that are assembled on the basis of ASUS components, choosing a gadget from this company will provide high-quality warranty service and the availability of the necessary spare parts if repairs are needed.

New: what ASUS offered in its new model (2018) - ZenFone, Max Pro (M1), ZB-602KL

In mid-2018, ASUS pleased with a model that quickly gained recognition from both consumers and specialists.Speaking about the device [ASUS ZenFone, Max Pro (M1), [ZB602KL]], released on the shelves only in June, and already noted by high demand rates, it is worth considering that it turned out to be the best among budget models. And not by chance.

The device in question is a budget one, but it offers in the configuration characteristics that exceed the expectations of consumers and analogues of competitors in the price segment.

Main features and parameters:

1. ASUS [ZenFone, Max Pro, M1, [ZB-602-KL]] is so far the only owner among ASUS smartphones of a transparent shell [Android] configuration [8.1 "Oreo"]. That is, there is no brand obscuration imposed on the OS. And this is a huge plus, allowing you to customize the device according to your preferences, leaving only the necessary applications.
2. Processor [Qualcomm]: (Snapdragon,636), (core 8)], 1,800 MHz. In the processor speed rating, it is a confident 22nd place, which is quite understandable, given the budget format of the models.
3. Long 6'' screen with high resolution 1080x2160.
4. There is also a modern lithium-polymer (ion) battery with 5,000 mAh. This is enough for two days of work and for 35 (!) days in an inactive “sleep” state. Fast charging takes 2.5 hours. The smartphone case is metal. There is a fingerprint scanner (a conveniently located scanner on the rear panel) and a now fashionable unlock function that responds to face recognition.

In addition, the model will delight the user with a dual rear camera unit, a fast charger, and the ability to make NFC payments.

The model has three variations of release, that is, it is produced in three types of equipment:

1. Version with [3/32 Gb RAM/built-in "memory"] - ASUS ZenFone, Max Pro [M1], (ZB - 602KL). "Rear" dual camera.It includes a 13 MP camera with a 25 mm "focal" distance - [f / 2.0] aperture and a 5 MP camera that serves to blur the background when creating bokeh (if you are shooting portraits). The front camera is 8 megapixels with flash. The average price for such a model is from 13,900 rubles.
2. Version with [4/64 Gb RAM/built-in "memory"] ASUS ZenFone, Max Pro [M1], (ZB - 602KL). Available for purchase at a price of 15900 rubles.
3. The version has [6 Gb] RAM and [64 GB] ROM and is equipped with more powerful cameras. The main one is represented by a block of 16 MPix and 5 MPix, the front one is 16 MPix. The price of the device is determined in the region of 20 thousand rubles. Undoubtedly, this is the best offer.

These are three completely different smartphones. However, in Russia today only the first two variations are presented, of which the second is certainly better.

Technical parameters of ZenFone, Max Pro, (M1), [ZB - 602KL]

Let us consider in more detail the main set of model parameters, taking into account that its first two versions differ only in the amount of RAM/ROM.

What's in the package

The smartphone is available exclusively in classic colors - silver gray and black - and has a standard body design, with a mono-eyebrow, which is now traditional, and made in metal (aluminum-based alloy), plastic and glass. The [ZenFone, Max Pro] comes in a solid cardboard box with a minimalist design and blue color scheme. The package sizes are average.

The kit includes:

1. device;
2. recharging device;
3. micro USB cable;
4. sim card extractor;
5. user manual;
6. warranty card.

The device is designed for two nano-sim-cards with an alternate mode of operation. The weight of the device is 180 grams, dimensions are 76.00 × 159.00 × 8.45 mm.Previously, such dimensions seemed large, but now they are fashionable and in demand. The gadget does not seem bulky and fits well in the hand.

External design

• The top panel is a protective screen (glass) with rounded corners, at the top of which are the speaker, front camera and flash (LED).
• The back panel is metal, with a fingerprint scanner and a dual rear camera unit, below which is a flash.
• On the left side of the smartphone there is a retractable slot - for two nano-format SIM cards and a micro SD memory card. On the right side are the volume and power buttons.
• There is also a noise canceling microphone at the top of the gadget.
• The bottom end has a USB (micro) port, a headphone jack, as well as a second microphone and speaker - on five magnets, with an audio codec and adjustable power consumption.

Operating parameters

1. Device OS – Android configuration 8.1.
2. IPS LSD display - color, touch, multi-touch with a diagonal of 6 '' and a resolution of 2160x1080 provides an excellent overview without interference. In terms of screen size, [ZenFone, Max Pro (M1)] ranked 16th in the smartphone ranking, and 19th in terms of resolution. Screen brightness (screen brightness) [450 cd/m²] and impressive contrast ratio [1500:1] provide sufficient image sharpness, richness and saturation of colors, as well as the ability to use the device even in the sun. Additional convenience is provided by "Smart Screen" - the function of delaying screen activity when there is a face within the focus. The display is treated with a high-quality "oleophobic" coating, which provides protection not only from pollution, but also from sun glare, making using the gadget in the sun more comfortable.
3. Multimedia capabilities are realized by such functionality: dual rear camera (13/5) MPix with auto-focus and flash (LED) and front camera 8 MPix with flash. In terms of the capabilities of the main camera, the device is in 19th place, in terms of the qualities of the front camera, in 5th place. The auto-focus function is complemented by face detection and focusing on them. Inexpensive models are usually rarely equipped with decent cameras. However, high competition encourages manufacturers to improve the parameters of these devices. In a specific model, the cameras provide good color reproduction and detail when shooting on a sunny day, so photos for social networks will turn out worthy. At night, the quality of the photo is much lower than during the day, due to the presence of additional noise, but also quite acceptable.
4. The 4096 x 2160 video resolution allows you to record video at 30 frames per minute.
   Audio functions are implemented in several formats: [mp3]/[aac]/[wav]/[wma]/[fm]. The sound produced by the speaker is excellent. The volume ensures comfort when listening to absolutely polar audio materials.
5. The formats of the implemented connecting connection and connections:
   GSM: [900]/[1800]/[1900]; 3-g, 4g-Lte, Lte-a, Volte supporting ["1"—"3"—"5"—"7"—"8"—"20"—"40"]-Lte; as well as user interfaces: c [Wi-Fi - 802.11n] and [Direct], [Bluetooth - 5.0], [Usb], [Nfc] and the usual Fm radio. The connection with the satellite is provided by several types of systems - [GPS], [GLONAS], [Bei-Dou]. All these features guarantee reliable and uninterrupted communication.
6. The device is equipped with an Adreno Qualcomm 509 video processor and a separate slot for memory cards.Power is supported by the possibility of recharging in accelerated mode, the typical charging device connection slot is usb-micro (frankly, outdated).

A set of additional functions: proximity, lighting, compass, horoscope, finger scan to "unlock" the phone.

Differences

• Memory [ZenFone, Max Pro (M1), (ZB-602-KL) - 32Gb] has 3Gb RAM and 32Gb ROM. In the rating of parameters, it ranks fourth in terms of operational volume and fifth in terms of built-in volume.
• Memory [ZenFone, Max Pro (M1), (ZB-602-KL) - 64Gb] has 4Gb RAM resources (3rd place in the ranking) and 64 Gb internal (4th place in the ranking). There are also expansion options memory - up to 2048 Gb.

Who will suit ZenFone Max Pro (M1), (ZB602KL) [3.00/32.00] Gb and [4.00/64.00] Gb

The model is very pleased with a large set of functionality, it perfectly solves everyday tasks and can be used for active games. Gamers, of course, are better off choosing ASUS ZenFone, Max Pro (M1), (ZB-602-KL), [4.00/64.00] Gb, which has higher RAM and ROM performance. The interface of any of the devices under consideration perfectly copes with its tasks, without any "slowdown" and "thoughtfulness", perfectly "digesting" the installed applications. The graphics are also pleasantly surprising - brightness, richness and high color variability (up to 16,777,216 colors). So for watching videos and working with graphic information, the device is ideal.

For fans of home video and photos, the device is equipped with decent cameras and additional convenient devices. The amount of memory on the device [Max Pro (M1), 64 Gb] is sufficient for simultaneous work in several applications, the same is said about the device [Max Pro (M1), 32 Gb]. So the performance of the gadget is characterized as reliable and trouble-free.Considering that the model belongs to the budget segment, its parameters are among the best among market analogues and we recommend the device for purchase with a clear conscience.

Smartphones of this model are bought by people who want to have a reliable device with a convenient display and sound, high autonomy, smart and inexpensive compared to flagships. This approach is very practical. And the pluses are that it is always easier to replace a low-cost device with a newly released new version and be “in trend” again. Experts seriously believe that ASUS [ZenFone, Max Pro (M1), ZB-602KL] will be included in the list of the most popular models of 2018 in Russia, although it appeared only in the middle of the year. After all, according to an important indicator of price-quality, the device is the undoubted leader in the price category, combining modernity and rationality.

• high autonomy;
• pure Android;
• sufficient memory;
• convenient screen size and resolution; quality indicators of multimedia - sound, image;
• performance is higher than analogues in the price category;
• affordability;
• durable oleophobic coating.

• outdated charging connector - [micro usb];
• the smartphone slips in the hands, so it is not recommended to use it without a case;
• the margin of brightness is small;
• the screen filter may not work in horizontal polarization, which makes it difficult to use a smartphone in special driver's glasses as a navigator - nothing is visible;
• Google Pay may not work;
• the screen is unstable to constant use, requires mandatory protection.

Consumer reviews

Most of the consumers who have preferred ASUS ZenFone [Max Pro, (M1)] as their main device, respond positively to the purchase, noting the ideal price-quality ratio of the device, its high performance among analogues at a price and consider it extremely convenient to use. With better cameras, the model could be included in the flagship segment. Therefore, consumers, for whom it is important how the new ASUS takes pictures, especially liked the smartphone, as it copes with this function with dignity.

Individual disadvantages do not outweigh the advantages of new items. The smartphone will seriously affect the formation of prices and stimulate the release of productive new products in the budget segment by competitors. Due to the excitement supported by dumping and the announcement of new items, there are defective products in some batches. You have to be ready for this.

Where could I buy

Considering that the demand for the device is just being formed, before buying it is worth studying the offers on the markets that accumulate a large number of prices and stores. Going into each, you can choose the marketing conditions that are attached to the purchase in the form of special bonuses and guarantees or free replacements for the screen panel. You can also participate in competitions and get discounts. So the decision where it is profitable to buy a smartphone is at the discretion of the consumer. The range of prices for models is large, because even with the recommended one, sellers are trying to dump. You can get great deals right now at:

1. Sotino.ru
2. SIDEX Hypermarket
3. Teek Store
4. ASUS Republic of Gamers
5. NOTIK (notik.ru)

Taking into account the presence in Moscow of the ASUS brand store, it makes sense to buy a phone from him, at the same time evaluating the quality of service and additional service. You can order a smartphone directly on the ASUS Republic of Gamers website. The price of the phone [Max Pro, M1 32 Gb] will be 13,990 rubles, and its brother [Max Pro, M1 64 Gb] – 15,990 rubles.

Absolutely all reviews of consumers and experts on the described novelty agree that this season, buyers of budget versions of smartphones should switch to ASUS. For gamers and photo lovers, drivers, schoolchildren, amateurs and professionals of various fields of activity, an ideally compact, convenient and trouble-free device is suitable, which blew up its price category with revolutionary internal content.