Rating of the best jewelry online stores for 2022

Buying jewelry in the traditional way in jewelry stores and boutiques involves certain difficulties: it takes a lot of time to get to the cherished institution, and even more - to choose from the huge variety of jewelry located in one window the one that suits the price and design. To keep up with the times, popular companies are moving online. Buyers immediately appreciated such a convenient and quick way to purchase precious accessories. We offer a rating of the best jewelry online stores for 2022 with a description of the advantages and disadvantages, features of work, and visitor reviews.

How to choose a jewelry online store

Not all existing brands are equally popular. This is due to the fact that when choosing a jewelry online store, buyers are guided by a number of parameters, what to look for. Only a few brands match them.

Criterias of choice

When shopping for jewelry online, customers browse through many of the online stores on offer, taking into account a number of criteria:

• Range - the buyer is focused on a rich selection of products, a wide range in different price categories, so the best online stores try to offer an abundance of various models of the same name, to cover women's, men's, youth and children's audiences.
• average price — one of the main criteria for the Russian consumer; online stores do not spend money on renting warehouse and retail space, logistics, salaries for storekeepers, sellers, cleaners, so they can afford lower prices than in regular stores. By the cost of the presented assortment, one can distinguish expensive, medium-priced and budget brands, where everyone will choose a purchase according to their financial capabilities.

 

• Site navigation – when developing an online platform, a company must take into account that not all Internet users are fluent in it. Therefore, links should be clickable, sections should be understandable, search should be simple and fast; multi-stage transitions, lack of links in new tabs make the client's communication with the site tedious and incomprehensible, and he will most likely find a more accessible one for himself.
• Discounts — the best online jewelry stores always provide a flexible system of discounts, hold seasonal and holiday sales, local promotions, offer gift certificates and loyalty cards. This increases the interest of buyers and increases the number of visits.
• Completeness of information - when it is impossible to evaluate the product live, it is important to obtain detailed reliable information about it. In order to get satisfied customers and regular customers, an online store must provide accurate photos and videos of its products, preferably on models and from different angles.
• Delivery - should be fast and cheap, these are the main conditions of choice for the common man. To increase the speed of receiving orders, we use cooperation with transport companies that deliver goods in a few days to most settlements. To reduce the cost, orders are sent by Russian Post. And also, many brands can afford free shipping to their customers, subject to certain conditions of purchase.
• Consultations - after reading the description of the product, the buyer should be able to ask the manager in a chat about the characteristics, find out how much the product costs, taking into account all discounts, which one is better to buy from several similar ones. Not the last role is played by the courtesy and friendliness of employees;
• Ordering algorithm – when choosing where to buy a piece of jewelry, the buyer focuses on convenient and quick ordering. This is facilitated by the presence of mobile applications, the simplicity of the algorithm for making a purchase on the site without a bunch of confirmations and notifications, in which you can easily get confused.

Recommendations

To avoid an unforgivable mistake when choosing, it is advisable to follow a few tips compiled from customer reviews:

1. On the main page, there must be a chat for online communication between a potential client and a manager, whose duty is to identify the needs of a person in a friendly, unobtrusive manner and offer the most suitable jewelry options.
2. The first impression is created from the interface of the online store, where everything should be in moderation. On the main page, all the main sections, the most attractive information about new products, discounts and promotions.
3. It is advisable to stop your choice on large brands, time-tested, with a worthy reputation. Otherwise, you can be extremely dissatisfied with the purchase.
4. Be sure to first study the reviews about the online store on independent sites in order to have a general idea of ​​the quality of the goods, the level of service, the speed of delivery, and the adequacy of the cost.

TOP 10 best online jewelry stores for 2022

Let’s take a look at which online jewelry stores are included in the rating of preferred among buyers in 2022.

The best of the expensive

jeweler

Website: https://xn--80adjmkewp8d3c.xn--p1ai/
☎ Phone: 8-800-511-8420

A popular TV store of beautiful and original jewelry made of silver and gold, which eventually migrated to the online platform. The site is dynamic, colorful, with the function of viewing product reviews live. A selection of jewelry is diverse and stylish:

• rings;
• earrings;
• chains;
• bracelets;
• necklace;
• pendants.

Silver bracelets with the image of crosses for men, gold-plated wedding rings for women, anti-stress rings with a rotating center and religious inscriptions are especially popular among site visitors.The brand's novelties are ceramics and jewelry with dancing stone inlay technology. Bismarck, spike, singapore, double rhombus, snake weave chains widely represented in the catalog do not go out of fashion. Despite the supply from the manufacturer, the prices are somewhat inflated. For lovers of luxury jewelry, goods are offered with the most expensive inserts of tourmaline, opal, chalcedony, tanzanite, jadeite. One of the most expensive items is a gold ring with opal and diamonds worth 13.7 million rubles.

There is a large selection of collections, which are often discounted. Such acquisitions, according to buyers, are very profitable. The company offers fast delivery throughout Russia. You can track your order directly from the website of the online store.

• product quality;
• fast delivery;
• patient managers;
• range;
• discounts on collectibles;
• fashion news;
• product reviews live on the site;
• price range.

• products do not always exactly match the photos on the site;
• no mobile app.

Moscow Jewelry Factory

Website: https://miuz.ru/
☎ Phone: 8-800-100-1920

The famous domestic jewelry production is constantly becoming the leader in sales of precious goods, here you can buy or order the manufacture of jewelry. The popularity of the brand is due to the unique design ideas and painstaking work of true masters of their craft. The result is a stunning variety of products made of gold, silver, platinum with inserts of natural precious stones and gems, Swarovski crystals: rings, brooches, earrings, chains, necklaces, watches. This list goes on and on.The finished image will be obtained with the help of ready-made sets, when several similarly designed jewelry are sold at once in a set. Refers to expensive stores, since most of the products are from the premium line. So, Royal earrings with diamonds cost 42 million rubles, which not everyone can afford. The Royal necklace with diamonds worth 14,684,443 rubles includes 2,396 stones of various clarity and weight.

A new service is payment for an order upon receipt. It is also possible to take the jewel you like on credit. Discounts are offered on certified diamonds, popular models from favorite collections, wristwatches and a special range of over 100 pieces. When buying certified diamonds, from 1830 to 14,000,000 rubles per stone, it is possible to make a free setting. New collections appeared in 2022: Tenero, Leviev. For buyers there are permanent promotions:

1. discount program;
2. Gift certificates;
3. service card;
4. decoration to order;
5. engraving;
6. VIP club with personal privileges.

• guaranteed authenticity;
• great quality;
• payment on credit;
• a wide range of;
• new collections every year;
• promotions for buyers.

• expensive.

Bronnitsky Jeweler

Website: https://www.bronnitsy.com/
☎ Phone: 8-800-555-2565

One of the oldest factories in Russia throughout its history, since 1782, offers aesthetic, impeccably crafted, high-quality jewelry. Prices are high, not everyone can make a purchase of exclusive copyright items. Chic jewelry with diamonds amaze with beauty, chic and prices.So, a white gold necklace with 145 diamonds costs 11 million rubles. However, there are lines at an affordable price, plus discounts and sales for connoisseurs of jewelry made of gold and silver with natural stones. Shop services:

• exclusive products to order;
• engraving;
• Jewelry repair shop;
• purchase and exchange of jewelry;
• quality checking;
• sell your jewelry.

For the convenience of buyers, installment and credit are offered, partial redemption of the order, payment upon receipt after fitting. An organization with delivery throughout Russia brings orders on time, without delay. Attentive professional staff will answer all your questions and advise on any product. Most popular promotions:

1. bestsellers at super prices (smooth wedding rings, pierced earrings, etc.);
2. any product for 1 ruble with “Thank you” points from Sberbank;
3. birthday gift 10% discount;
4. gift certificates for any amount.

In addition to finished products (rings, earrings, brooches, pendants, necklaces, watches), there are certified diamonds on sale worth from 80,000 to 4,000,000 rubles (you can order a stone according to your characteristics or buy one that is available). For children, a wide selection of products is offered:

• earrings;
• rings;
• crosses and pendants;
• silver rattles;
• crockery (silver cutlery sets, drinkers, mugs, spoons).

Of the collections, the "Dancing Diamond" with moving stones and the "Reflection" made of white gold with diamonds and tanzanites are especially popular. Rubies, emeralds. The package includes different types of earrings, rings, pendants. There are practically no complaints from buyers, the company strictly monitors its reputation.

• excellent quality;
• interesting design solutions;
• many decorations included;
• certified diamonds;
• an extensive list of services;
• great choice for children;
• many exclusive things;
• promotions and discounts.

• high prices.

The best of the average for the price

SOKOLOV

Website: https://sokolov.ru/
☎ Phone: 8-800-1000-750

The most famous jewelry brand in Russia, which occupies a leading position in the market. Consumers are always attracted by a wide range of:

• jewelry collections made of gold and silver;
• pendants and bracelets;
• earrings and rings;
• bijouterie;
• men's and women's watches;
• tableware;
• souvenirs.

15 million units are produced annually, about 700 new products appear every month, the latest of which are Orthodox earrings and chains made of gilded silver, children's rubber jewelry cords. Products are offered in different price categories, from budget to premium. So, the cost of watches starts from 32 thousand rubles. Any buyer can purchase something according to their wealth and taste. The authenticity of products is confirmed by official documents, so you can not worry about the quality. Informative platform with easy navigation, where you can see detailed information about products:

• metal;
• try;
• the weight;
• type of insert (if any).

The advantage of the company is that it is possible to redeem not all items from the order, but only some, after trying on before buying. All products are made on high-tech equipment, their design is carefully developed, relevant and modern. If the desired item is not in stock, it can be ordered according to an individual sketch together with the company's designers.

• rich choice;
• excellent quality of materials;
• guarantee of authenticity;
• wide price range;
• convenient site;
• the possibility of trying before buying;
• partial redemption of the order;
• creation of items to order;
• gift card;
• current design.

• Not all managers work professionally.

Pandora

Website: https://pandorarussia.ru/
☎ Phone: 8-800-700-8338

The official website of the Danish jewelry house in Russia offers a huge selection of original items with precious and semi-precious stones according to their own design with hand-finishing. The hallmark of the brand was the release of interchangeable pendants - charms for bracelets. Thanks to these accessories, you can compose details and create unique design items. A feature of the brand is the opportunity not only to buy a finished item made of gold or silver, but also to purchase separately the base and additional components to create your own jewelry masterpiece. What are the promotions, you can find out from the mailing list or from the pages of the site. The most popular are:

• seasonal sales;
• promo code discounts
• free shipping;
• gift certificates (from 2 to 10 thousand rubles).

New in 2022:

• open rings;
• charms and charms-pendants with engraving;
• clips;
• stud earrings "Infinity".

• a large selection of charms;
• quality goods;
• original design;
• many new products;
• discounts on favorite collections;
• affordable prices.

• frequent problems with delivery times.

Sky in diamonds

Website: https://nebo.ru/
☎ Phone: 8-800-777-4580

A popular online store with 65,000 gold and silver products for women, men and children.Individual items are presented, as well as entire collections that will help create a complete image. Most are unique author's works: stud earrings, English lock earrings, wedding rings, gold pendants in the shape of angels and much more.

On sale are diamonds from 0.3 to 5.8 carats worth 150,000 - 47,300,000 rubles of various types of cut. A great choice for children is gold and silver jewelry with diamonds and cubic zirkonia, silver spoons. Men are offered a variety of accessories:

• cufflinks;
• bracelets;
• rings, rings;
• tie clips;
• chains.

For women, the assortment is the most extensive, there are always discounts of up to 80% on a number of jewelry, new items are being released, “happy hour” and “payment online” promotions are announced. Partial redemption of the order after fitting is allowed.

• fitting;
• partial redemption;
• huge assortment;
• a lot of children's goods;
• affordable prices;
• many promotions and discounts;
• proven quality.

• Photos on the site do not always accurately match the products.

Adamas

Website: https://www.adamas.ru/
☎ Phone: 8-800-250-3344

The brand, founded in 1993, has won the love and trust of customers due to quality, interesting design solutions, a wide range of prices, and competent employees. You can choose not only jewelry, but also wristwatches from famous brands and the factory's own production costing from 14,600 rubles. Among the popular promotions, customers note a loyalty card with a 10% cashback and sales up to 90%, gift certificates with a face value of one to ten thousand rubles.

• rich choice;
• affordable prices;
• great quality;
• interesting design;
• many shares;
• installment payment;
• prompt delivery.

• few new things.

The best of inexpensive

silver bird

Website: https://jumagazin.ru/
☎ Phone: 8-800-222-3672

The official online store from the manufacturer, the well-known Russian jewelry factory Krasnaya Presnya, offers a wide range of high-quality jewelry and souvenirs at affordable prices. The visiting card of the brand is the production of gilded, blackened, sterling silver: jewelry, tableware, children's products, religious items. Site Features:

• clear navigation;
• clear photos and videos on models;
• simple search system;
• convenient order algorithm.

The company boasts lower prices than its competitors for items similar in design and quality. Delivery of orders to customers throughout the country is carried out by the Russian Post within 7-10 days for only 190 rubles or by the transport company DPD, the cost is 450 rubles. If necessary, payment in installments for 12 months is available. At the same time, you can purchase branded packaging in the form of a bag or napkin for a nominal fee. This makes it look presentable and solid and allows you to use it as a gift. Each item comes with a 6 month warranty. If during this time a manufacturing defect is detected, it is replaced with a new one, and the seller reimburses the shipping costs. Each buyer is given a discount on gold (from 1%) and silver (from 3%) items.

• quality goods;
• low prices;
• big choice;
• convenient delivery;
• warranty obligations.

• small selection of rings of small sizes.

Sunlight

Website: https://sunlight.net/
☎ Phone: 8-800-234-9999

The best jewelry brands present here all types of jewelry made of gold, silver, accessories, bijouterie. The most popular online store for gold jewelry with diamonds at affordable prices. Sales, birthday gifts, bonus cards from 5 to 20%, joint promotions with Rostelecom, Russian Lotto, Tinkoff and others are constantly held, which stirs up the interest of visitors and encourages them to make a purchase. For the convenience of consumers, there is a mobile application for smartphones and iPhones, which makes the process of placing an order faster and easier and gives 2000 bonuses as a gift upon installation. The secret of popularity is simple:

1. the use of diamond chips instead of solid stones;
2. the use of hollow inside gold;
3. use of a special marketing move with the elimination of the network and bargain prices.

Most of the products are offered to young people who cannot afford expensive jewelry, but want to buy stylishly designed gold and diamonds.

• wide selection;
• gifts to clients;
• variety of shares;
• original design;
• budget prices;
• mobile app.

• size and clarity of stones.

Treasure Island

Website: https://ostrov-sokrovisch.ru/
☎ Phone: 8-800-555-0379

Offers 20 thousand precious jewelry and bijouterie items at reasonable prices. You can order online even from remote locations in Russia and in 54 other foreign countries. Popular in Ukraine and Belarus, other CIS countries. Product catalog includes:

• gold and silver jewelry;
• children's sets;
• men's precious accessories;
• silver plate;
• titanium products;
• souvenirs;
• jewelry cosmetics.

The application is made out of what is available, or using the service of an individual order. The best manufacturers of jewelry in our country are officially represented:

• Phoenix;
• Intaglio;
• Diamond;
• Krasnaya Presnya;
• Cardinal and others

Delivery is carried out in a short time through transport companies. In some cases, buyers note slight damage to the packaging, which does not affect the appearance and quality of the goods.

• attentive managers;
• comfortable service conditions;
• fast delivery;
• exact correspondence of products to photos on the site;
• exclusive items to order.

• inaccurate packaging.

The rating of popular jewelry online stores will guide you which company is better to buy jewelry for yourself or as a gift to a loved one for a holiday or for everyday wear. The list includes those brands that meet the criteria for choosing buyers, in which shopping is pleasant.