A beautiful expressive look, fluffy eyelashes that attract attention and admiring glances - this is the sincere desire of every woman, and it is quite doable. Thanks to Max Factor and their chic line of mascaras that meet the needs of any woman, you can make wide and expressive eyes out of the smallest and thinnest eyelashes.
Max Factor Company
The history of the appearance of the first cosmetics for make-up began in 1914, when the Russian emigrant Maximilian Faktorovich (Max Factor) came to conquer Los Angeles and create unique images for the actors of the promising film industry.
The first make-up products entered production in 1920, in addition to the unique formulas of the components of the products and innovative ideas, the concept of make-up also came, which quickly spread to the masses. As well as new techniques invented by Max Factor for applying these products.
The first mascara appeared in 1958, at that time with an innovative idea that the brush was not separate from the mascara itself, but in a tube with it, and the mascara itself was more fluid and easy to apply.
What are the benefits of Max Factor mascaras?
For many years, mascaras from Max Factor have been in demand and success in the cosmetics market, due to the large assortment and the resulting effect that meets expectations.
- convenient neck (limiter) removes excess mascara from the brush;
- high quality, safety of use - even for people suffering from allergies;
- most tubes have a comfortable shape or silicone inserts that allow you not to slip out of your hand;
- reliable packaging;
- the entire range not only performs the main function indicated on the package, but also twists, lengthens, increases volume, and supplements of useful substances, panthenol, retinol, collagen, keratin, biotin, help to care for and make eyelashes stronger, thicker, better;
- mascara is applied easily, thanks to the cream base, and the eyelashes look natural;
- a wide range, you can choose not only with the desired effect, but also in the price category.
Here you can choose with only one effect, 2 in 1 or 3 in 1 and a color palette with the intensity of the added pigment.
Mascara Selection Criteria
Beautiful eyes, an expressive look and an incredible look with irresistible makeup are the desire of every woman. Every girl has mascara in her makeup bag, no matter if she does professional complex makeup or slightly emphasizes and highlights her eyes. But in order to choose the perfect mascara that will complete the image, emphasize the eyes, make the eyelashes fluffy and bewitching, you need to figure out what to look for when choosing it.
Compound
The composition of the content is of particular importance. Ideal when it is made from natural, hypoallergenic ingredients. At the same time, it contains useful ingredients that help not only make beautiful makeup, but also strengthen, make your own eyelashes longer and more elastic. It is also important to pay attention to water resistance, and whether there is a therapeutic effect or without it.
The brush, or rather its shape, the way the bristles are placed, their length and the material from which it is made. The function of the brush depends on the shape, it lengthens, adds volume, twists or makes the look more open, whether it stains the corners of the eyes.
brush material
- Silicone is the most practical brush; it is easy to clean; it's hygienic. It does not leave a lot of mascara, which means it is spent sparingly. It retains its shape and elasticity for a long time, does not break and does an excellent job of removing lumps.
- Nylon brushes are more often used in mascara, which increases volume. The bristles on it are often twisted in a spiral and densely placed.
- Plastic is used for mascara, which should perform the function of separation and lengthening, as well as removing lumps from eyelashes. Such brushes are suitable for owners of long eyelashes.
- Natural villi, they are most often very soft and are used to increase volume.
Brush shape
- With a ball at the end, like the “False Lash Epic” model in the “Zoom-Action” shape, it makes the look open and the eyelashes are voluminous, it will be especially visible in the so-called “smoky eyes” make-up;
- straight, made of nylon or silicone with densely spaced bristles, also increase volume, separate and make the look expressive, even for girls with very rare and short cilia;
- cone-shaped, with bristles twisted in a spiral, make eyelashes long and carefully paint over from all sides;
- hourglass shape, copes with the function of twisting and increasing volume;
- comb shape or with sparse and short bristles, separates and carefully stains from the root line to the tips;
- with a long bristle made of silicone or nylon, help to lengthen the eyelashes as much as possible;
curved, zigzag or curved to one side brushes lengthen, volumize and curl.
Consistency and smell
The consistency (texture) should not be liquid, so that the mascara does not spill, does not flow out of the tube or does not drip from the eyelashes, but of medium density without lumps, it is better to have a creamy base.
The smell, or rather the lack of it. High-quality, with a normal shelf life and with the correct storage regime, mascara should not have foreign odors, except for possible aromatic fragrances in its composition.
Point of sale and packaging
Place of purchase, it is better to choose a proven, normal cosmetics store or website with a reputation, branded outlets, and in no case remote points of sale in transitions and other places of spontaneous trade.And also, you should not rush to all sorts of sales or goods at bargain prices, as it may turn out to be a fake, expired or opened.
Packaging must be reliable, bright with all the data about the manufacturer, composition and expiration date. And also with a protective coating, it can be a cardboard package sealed with a sticker, wrapped with a vacuum in polyethylene. The packaging must be protected from being opened by third parties.
Color
Color, most of the mascara is presented in 2-3 colors, then classic black, brown or blue. If you need it for everyday use to create a discreet office style, then it is better to choose a pigment in black or brown. And for more daring images, blue is suitable, which will make the look bright.
The choice directly depends on the comparison of the desired effect and the type of eyelashes, as well as on the price category.
Mascara with unique brushes
dark magic
The manufacturer emphasizes that this product makes the look deeper, more expressive, and eyelashes - long and voluminous.
Max Factor Dark magic mascara
Advantages:
- the bristles on the brush are thick;
- silicone brush;
- comfortable shape with curved and different length bristles;
- tube with a rubber insert, does not slip out of the hands;
- the pigment is black, bright, saturated;
- slightly lengthens eyelashes;
- volume appears after applying 2-3 layers.
Flaws:
- the consistency is dryish, heterogeneous, lays down in lumps;
- to make volume and lengthening without lumps, you need to comb it with the brush itself several times;
- by the end of the working day, after 8-9 hours, it begins to crumble intensively, the eyelashes stick together.
Velvet Volume
The advertisement of this mascara states that it makes a woman's eyes charming, eyelashes luxurious with a velvety volume, saturated with black.
Max Factor Velvet Volume Mascara
Advantages:
- comfortable silicone brush;
- really declared qualities in advertising appear after 1-2 single application of mascara on eyelashes, they become longer and more voluminous;
- rich color, highlights each eyelash;
- the look is more open.
Flaws:
- watery consistency;
- silicone bristles are long, tingle the eyelids a little, so you need to slightly move the brushes away when staining the eyelashes;
- after 6-8 hours it starts to crumble.
False Lash Epic
Highlights and enhances each lash, the unique brush shape helps apply mascara quickly and evenly. The technology is developed on the principle of a fan, the look becomes open.
Max Factor False Lash Epic Mascara
Advantages:
- comfortable brush, silicone, shaped like a mace, as there are bristles in a spherical shape at the end (Zoom-Action shape);
- ultra black color, rich, bright;
- paints over all cilia, even the smallest and thinnest;
- waterproof;
- lengthens and increases volume by 2 times.
Flaws:
- the effect is not long, after 5-6 hours, it begins to smear and crumble.
2000 Calorie Curl Addict
According to numerous reviews of women, this mascara is worthy of being in every cosmetic bag, it meets advertising criteria. Excellent consistency, odorless, moderately thick, without lumps, evenly applied.
Max Factor 2000 Calorie Curl Addict Mascara
Advantages:
- unusual and unusual curved shape of the brush, but it is easy enough to handle;
- applied easily, softly;
- the bristles are soft, tightly adjacent to each other;
- captures all hairs, lengthens them and gives volume 2-3 times more than the original, starting from the very base;
- does not crumble;
- the effect lasts for a long time;
- hypoallergenic;
- the unique formula allows you to apply more than one layer, but several, thereby making eyelashes of the desired volume and length;
- There is a slight curl effect.
Flaws:
Rise Shine
A fairly popular product, made using a unique technology, the brush has a curved shape, like an hourglass, which allows you to get a bewitching look, open and bright, memorable, expressive.
Max Factor Rise Shine mascara
Advantages:
- easy to apply, the consistency is slightly watery at the first and second application, then it becomes more dense and thick;
- well applied, even layer;
- length increases by 1-1.5 times;
- the volume improves by 2-3 times;
- does not crumble by the end of the working day, does not blur;
- it is well washed off with a make-up remover;
- contains proteins and vitamin E, which help to care for eyelashes, make them more elastic and strong.
Flaws:
- the first two times you need to wipe your eyelids, as the mascara is slightly smearing, liquid;
- if you use it for a long time, more than 1 month, the consistency changes, thickens, and by the end of the working day, the mascara begins to pour.
Clump Defy
The revolutionary shape of the brush helps to separate all the hairs and completely paint over them, creating the effect of "open wide", an expressive look. And most importantly, thanks to this shape of the brush, the eyelid does not get dirty during application.
Max Factor Clump Defy mascara
Advantages:
- conveniently shaped container made of high-quality durable plastic, does not break if dropped, does not slip;
- the volume is large enough, lasts for a long time, the shelf life is long - 2 years, after opening no more than six months;
- the consistency is thick, without lumps, odorless;
- easy to apply;
- brush curved ("Anti Clumps" shape), silicone, soft;
- paints well, starting from the lash line and to the very tips and corners of the eyes;
- gives good volume and increases length;
- has a maximum tightening effect;
- long-lasting effect of curling, enlargement and volume 3 in 1, which will last until late at night and does not crumble;
Flaws:
Divine Lasher
Mascara is presented in three shades. Positioned as expensive, premium, with a huge increase in volume.
Max Factor Divine Lasher mascara
Advantages:
- the bristles are very soft, but at the same time elastic and short, it is convenient to use for women with short eyelashes;
- it is well applied, the structure of the liquid is creamy, the layer is even, without lumps;
- slightly increases the length, by 1-1.5 times;
- the volume increases exponentially, depending on the number of layers, corresponds to advertising promises;
- does not crumble by the end of the working day, does not blur;
- it is well washed off with a make-up remover;
- contains panthenol, which helps to care.
Flaws:
Bestsellers
2000 Calorie
The most popular mascara, universal and consistent with the manufacturer's statements. The price category of this product is budgetary, easy enough to find in any cosmetics store and on the website.
Max Factor 2000 Calorie mascara
Advantages:
- inexpensive;
- thick brush, medium hardness;
- bristles-villi are classically collected in a conical shape, very convenient to use;
- hypoallergenic, suitable for sensitive skin;
- moisture resistant;
- 3 shades, black, brown, dark blue;
- does not stick, comb, paint over each eyelash;
- color rich, oily;
- the effect is long;
- does not crumble.
Flaws:
Masterpiece Max
There are a large number of positive reviews about this product, mascara not only has an excellent effect of lengthening, twisting and increasing volume. It contains special components that allow you to strengthen, moisturize and make cilia elastic.
Max Factor Masterpiece Max Mascara
Advantages:
- silicone brush, bristles are rarely located and of small length;
- combs, applied softly and easily;
- uniform consistency with universal black pigment, without lumps;
- makes the look deep, due to the lengthening, twisting effect and giving volume by 3-4 times;
- suitable for sensitive skin and eyes;
- no gluing effect;
- does not leave streaks and does not crumble.
Flaws:
False Lash Effect
Mascara appeared in 2019, but has already won most of the women's hearts. It is quite easy to work with it, it is used not only in everyday life, but also by professionals. It creates the effect of false eyelashes, wide eyes, like a fan.
Max Factor False Lash Effect Mascara
Advantages:
- 3 shades;
- comfortable, tapered, silicone brush, with short and sparse bristles;
- lasting effect, separates, twists, increases volume several times, lengthens;
- does not crumble;
- there is an additive in the form of vitamin B5;
- the patented Liquid Lash™ formula allows you to completely dig into each eyelash with mascara in jet black, rich color;
- does not spread.
Flaws:
For more than 100 years, Max Factor has been pleasing its consumers with high quality and expected results, durability of mascara and ease of make-up removal. This is a whole line of mascaras that will suit every woman with any type of eyelashes and create an incredible effect. And also among the new products from Max Factor, there is a primer for eyelashes under mascara, which will help remove excess dust, grease and remnants of old makeup before applying a new one, which will increase the expected effect.