In order to attract the attention of potential buyers, draw their attention to a specific type of brand or product, stores, shopping centers and other retail outlets use racks for printed products. In appearance, they resemble information boards, floor racks or showcases, and can be placed on the floor, on the wall, on tables, be rotating or static. These racks contain information about products or brands. They stand out against the general background with their unusual shapes, bright design, spectacular lighting. As a result, the views of visitors turn to the racks, respectively, the interest in the advertised product increases, the products become more popular and recognizable, and sales increase.
In addition to information products (booklets, leaflets, newspapers, printed publications), advertising stands allow you to place goods prepared for sale.Thanks to their mobility and easy installation, advertising stands perform another function - demonstration of product samples, presentation of products at exhibitions.
The structures are lightweight, easy to install, so their application is quite wide. They can be installed in any place where there are potential consumers - these are exhibition and demonstration halls, restaurants and cafes, pharmacies, underground passages, trading floors, gas stations. Products can be placed simply on the street, next to a retail space, a catering establishment, or any other place of large crowds of people.
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The main feature of the designs is their mobility, versatility, and utility. Thanks to such a simple subject, it becomes easier not only to popularize the brand, but also to promote a certain product.But at the same time, unlike outdoor advertising, banners, street billboards, racks allow you to promote the product not so aggressively, without causing a feeling of irritation with their informational assertiveness. Therefore, the designs are perceived by visitors more friendly.
There are many different types of structures that differ from each other in purpose, appearance, form, ranging from small desktop to large floor racks and stands. They can also be stationary, mounted, mobile, folding, rotating or fixed, with or without additional lighting. Many firms are engaged in the manufacture of advertising structures to order, in an individual design - such a move allows you to attract more buyers' attention to the product. Racks are equipped with special holders in the form of shelves, transparent or metal pockets, fasteners, drives, baskets of various types and shapes.
A universal one-sided stand from a Russian manufacturer that can be placed on a table or attached to a wall. The size of the product is 270×235×98 mm, the frame is made of transparent polystyrene. One compartment is suitable for horizontal placement of A4 size material and for vertical A5 size sheets.The frame is equipped with a high side, small legs for placement on the table. The average cost is - 295 rubles.
A wall-mounted one-sided structure from a Russian manufacturer for vertical placement of advertising sheets in A4 or smaller format. Frame size - 280×215×32 mm, it is made of transparent acrylic glass. The model has one office, is delivered in packing, is in addition protected by a special film. Mounts must be purchased separately. The average cost is - 384 rubles.
Desktop single-sided stand for horizontal demonstration of promotional material, A4 leaflets. Made of transparent plexiglass, has one compartment. Stand size - (height, width, depth) 210 mm. Such a rack is well suited for placing small promotional materials, menu demonstrations. The average cost is 444 rubles.
Table stand of the menuholder type with vertical placement of advertising booklets and restaurant menus. Double-sided design 297x210 mm in size, made of transparent acrylic glass. Has a small weight. Suitable for use in commercial areas. The average cost is - 450 rubles.
Table stand with a collapsible design for vertical display of advertising and information materials in A5 format. Made from durable clear acrylic, this double-sided design features one main compartment. Upon delivery, the product is packed in a blue protective film, which must be removed before use. Before you place a sheet on the stand, you must pull the stand from its base, insert a sheet of the desired size and secure the stand. Product size is 210x150x70 mm (height, depth, width). The average cost is - 571 rubles.
Wall display system from the German company Durable. The base is made of metal, the frame is equipped with twenty multi-colored panels that are included with the product. In each of the panels it is possible to place advertising and information materials of A4 format (the total number of accommodated sheets is 40 pcs). The wall mounting type allows the rack to be used in any convenient place, including the production area. For easy searching, the desk is equipped with tabulators. The average cost is - 9 348 rubles.
One-sided table stand for vertical placement of advertising material in A4 format. The structure is made of transparent plexiglass and has three cascaded compartments. Product size is 297×215×32 mm. The average cost is - 1,556 rubles.
Metal demo-system of "lectern" type for vertical placement of advertising magazines, booklets, newspapers and other printed materials. Manufactured by the Russian company Attache, sold fully assembled. The design is equipped with one main box-tray, has three fastenings for shelves. The frame of the product is made of steel pipe, the base of the box is made of steel wire. The stand is powder coated in white. The size of the product is 1085x340x300 mm, the pocket depth is 14.5 cm. The average cost is 1,719 rubles.
Bilateral floor information stand with two A2 format frames. The frames are equipped with a snap-in mechanism (click system), they can have semi-circular or internal corners. It is additionally equipped with pockets for placing souvenirs or printed materials, leaflets, brochures and booklets under the frame.The product is made of oval aluminum profile in matt silver color. Height is 1.4 m, weight - 6 kg. Allows you to place a poster with a size of 420 × 594 mm. It is convenient to install such a rack in places with a large concentration of potential buyers, it is as close as possible to the consumer, and allows you to tell the consumer about promotions, new products or services. The average cost is 2,980 rubles.
Floor metal rack type L-banner for vertical placement of banners and posters. The type of stand L-banner is named so because the shape of the product resembles the Latin letter L. The poster is placed between the top and bottom of the product. This is a simple and lightweight stand. The product size is 2000×1000 mm. The design is made of aluminum profile, it is characterized by mobility, low weight (1 kg), which makes it easy to move the product. The average cost is 3,965 rubles.
Perforated floor model of the demo system from the Russian company Komus. Universal collapsible design, suitable for performing several functions at once, depending on the components of the product. Starting from the placement of advertising and information materials, ending with the use of the model as a trading rack.The frame of the product is made of perforated metal, curved shape. "Sail-mini" allows you to place business card holders, pockets, trays, toppers, frames and shelves on its surface in any order. The maximum number of trays is 12, the shelf mount is 1. The size of the structure (length, width, depth) is 1560x240x310 mm. The average cost is 4,921 rubles.
Demonstration system with a steel frame for wall placement of large-format advertising posters 420x297 mm (A3). The model is made of metal using modern technology. Country of origin - France, the company "Tarifold". The kit includes 10 plastic panels of different colors, the surface has an anti-reflective coating. The average cost is - 8,300 rubles.
Interior rack from a Russian manufacturer, which is a two-sided floor-standing A-shaped structure. Designed for vertical placement and demonstration of two one-sided advertising posters in A1 format (594×841 mm). The poster is fixed under a special anti-reflective film using frames with a snap profile. Due to its shape, the pillar can be placed on the wall. Equipped with an internal latch that engages in the open position.The model is made of anodized aluminum and is sold already assembled. Design color - matte silver. Rack size - 630x1140x570 mm. The average cost is - 10,450 rubles.
Floor demonstration rack of the "Sail" type with a landscape flip system that allows you to easily and quickly change information materials. Equipped with a light panel, it has an elegant design, thanks to which it always attracts the attention of visitors. A real interior decoration, suitable for installation in institutions such as shops, shopping malls, cafes, restaurants, office spaces, retail outlets, banks and other public places. In this case, you can select the desired number and color of transfer files. The average cost is - 18,252 rubles.
Classic mobile "Pop Up" stand on a spring basis. It has a graceful curved shape. The frame of the stand is transformable, made of aluminum tubes. Well suited for displaying large posters, placing at exhibitions, presentations. The kit for the stand includes 5 canvases made of photo paper or plastic. Such a stand is easy to assemble, install, it has a low weight - 11.5 kg. When assembled, the advertising stand has the following dimensions - 80x20x25 cm. The average cost of the product is 35,000 rubles.
Racks for printed materials are a useful tool for any manufacturer to convey information about the product being sold. Which format to choose - floor or wall, cheaper or luxury? The decision is yours.