Rating of the best sites for the sale of real estate in Russia for 2022

Selling an apartment is not easy, especially if you are dealing with it for the first time. This is a search for buyers, paperwork, the risk of running into scammers. The easiest option is to contact a real estate agency. But for the services you will have to pay a commission - at least 2% of the cost of the apartment. Therefore, if you decide to sell real estate on your own, you can find buyers on specialized sites.

How to choose a site

It is believed that the more popular the site, the easier it is to sell an apartment. On the one hand, it is true that the more famous the Internet site and if it is also free, the higher the attendance, but it is worth considering the fact that there will also be a lot of people who want to place an ad. As a result, information about a particular apartment will simply be lost. It remains to either pay for additional services (for example, "Premium Accommodation") or choose lesser-known Internet resources (groups in social networks, local real estate sites).

Another disadvantage of free placement is the low activity of potential buyers. Be sure that 90% of calls to the specified phone number will be from realtors. There is only one way out - to place an ad on several Internet sites.

What information should be included and what not?

The more informative the ad, the higher the chances of quickly selling (renting out) an apartment, house, room. The standard design consists of 3 main blocks:

Description

Indicate the exact area, the number of rooms (it’s good to attach an apartment plan indicating the footage of each room), an adjacent / separate bathroom, on which floor the apartment is located. If we talk about the location, then you should not be limited to the general phrase "within walking distance from the main infrastructure." Better like this: "bus stop 3 minutes walk, school (kindergarten) - across the road, on the ground floor - grocery supermarket."

If the apartment has been well renovated, be sure to mention it. Indicate the list of work done, such as changing windows, doors, new floors, etc. If you are going to leave some furniture, household appliances, a built-in kitchen, for example, make a mark - "furniture as a gift."

Mention friendly and adequate neighbors.

Tip: usually buyers decide on further cooperation already at the entrance. The cleaner and tidier the entrance, the more likely it is that the apartment will be bought. No, this is not a call to paint the walls on your own or re-tile the stairwell, but you can remove garbage and empty bottles from the corners of the stairwell. By the way, you can also attach a photo of the entrance.

Tell us about the security of the apartment - metal doors, intercom, the presence of cameras in the local area and in elevators, for example. If you are going to sell a private house, be sure to indicate the size of the land plot, available plantings (fruit trees, shrubs), an equipped picnic area, etc.

But it’s better not to write about a “promising, developing” area. It is possible that the house is located far from the construction site, but buyers are unlikely to think about it and refuse to buy after viewing such a publication. Since the prospect of living for several years to the accompaniment of jackhammers and the roar of construction equipment will not please anyone.

The more information there is in the ad, the more likely it is to interest potential buyers.

A photo

Should be clear and detailed. Remove old furniture and scattered clothes, toys from the frame. Take a picture of the built-in furniture in the kitchen, a convenient pantry. If there is a cozy courtyard in front of a typical five-story building, you can take a picture of the house itself. And most importantly - it is better to photograph on a sunny day, in natural light.

Tip: do not use explanatory words under the photo like “urgent”, “cheap”, “promotion” highlighted in color or enclosed in a frame to attract attention.Also, most sites do not allow you to indicate the cost of hourly rent of an apartment, only daily. The fact is that according to the rules of many information platforms, this is considered a violation, and the ad simply will not pass moderation.

Price

Should be adequate. To calculate the optimal cost, look at the sites for offers for the sale of apartments of similar size and display the average. You should not indicate “urgent sale” in the ad - potential buyers may have doubts about the trustworthiness of the owner or a desire to try to lower the price even more.

The mention of bargaining is also not the best option. In this case, the owner almost directly indicates that the apartment is not worth the amount indicated in the ad.

Important: commission (other payments) are written in a separate line. Price for residential properties - in full. The exception is commercial real estate (it is allowed to indicate the cost of sale / rent per 1 m2).

To communicate with potential buyers (tenants), it is better to buy a separate SIM card (specify the same phone number in the "contacts" section). After the transaction is completed, the card can be blocked.

What to look out for

When choosing an information platform for placing an ad for the sale of real estate, you should consider:

• attendance - the more users view the ad, the higher the chance to find your buyer faster;
• target audience - if the apartment is in a new building, it is worth posting ads on specialized websites of developers, if secondary housing is for sale - on Avito, Yula resources;
• the ability to select real estate objects by category (for example, apartment, private house, room), price, address, etc.;
• convenient site navigation.

Separately, it is worth talking about reliability. When choosing an online platform, you should pay attention to:

• URL - must start with https (this means that a secure protocol is used);
• availability of contact information - company name, email address, phone numbers for feedback;
• developed confidential information policy - the user leaves contact details, personal information on the site and must be sure of its safe storage;
• user reviews - they are much more informative than beautiful advertisements, in addition, many share their own experience in selling real estate.

It is also worth looking at the site's creation date and checking the owner. Sometimes such sites are created by real estate agencies. There is nothing wrong with this, just be prepared for annoying calls offering help in selling real estate.

Reasons for rejecting publications on the site

As a rule, the main reason for rejecting an ad by moderators is incorrect filling, too low (inflated) cost, non-compliance with the rules of the Internet site (use of large print, insufficient number of photos). Therefore, it is worthwhile to study the requirements of the resource for the posted information in advance.
Another reason is user complaints. In this case, the information will be checked again.

Rating of the best sites for the sale of real estate in Russia for 2022

When compiling the rating, such indicators as attendance, reliability rating, user reviews were taken into account.

Best Free Sites

Avito

Perhaps the most famous site for free ads today. Multi-million audience and more than 500,000 new ads daily.To get started, it is enough to go through a simple registration and carefully study the requirements for posting information about the sale of real estate.

The following categories are available:

• rooms (allocated to a separate living space, if we are talking about selling), apartments;
• country houses, cottages;
• commercial and real estate in other countries.

Posting is free, you will have to pay extra for promotion. For example, the "Premium Placement" feature displays an ad in a dedicated block, placed in the top lines of the search. The service is valid for 7 days, during which time the ad will gradually move from the first page.

• simple registration;
• no knowledge base;
• operational technical support;
• the ability to edit an already posted ad;
• the presence of a mobile application;
• cooperates with the Domofond.ru website (ads posted on Avito are also displayed on the partner's resource);
• the ability to post information about several objects.

• information about the object will quickly be “lost” if you do not pay for the promotion;
• possible incorrect search for objects by region

Yula

The project of the Mail.ru Group, which is visited by about 40 million users every month. Posting ads is free, but you will have to pay to get them to the top of the list. The minimum amount is from 20 rubles per day. Registration is easy and takes a few minutes. Available categories:

• sale of an apartment, room, plot;
• renting a room, apartment for daily or long-term;
• commercial real estate.

Easy site navigation, a lot of useful information about placement rules, ways to quickly sell real estate.

Suitable for selling real estate in your region (region), since the user (in this case, a potential buyer) in the search bar by default receives objects located within a radius of 150 km from his location.

• mobile app;
• clear registration;
• answers to frequently asked questions about using the site can be found in a separate tab;
• the minimum cost of paid services.

• there are no significant ones.

Yandex Real Estate (Realty.yandex.ru)

The site is thought out to the smallest detail - everything is here for the convenience of users. In addition to the actual information about real estate, on the site you can find a mortgage calculator, up-to-date samples of documents necessary for a transaction.

In addition, Realty.yandex.ru is an aggregator of ads from other resources. Therefore, the probability of finding a buyer here is much higher. Another plus is a huge audience (according to the service’s own data, about 300,000 per day).

• convenient search;
• large database of useful information;
• accommodation is free;

• high requirements for placed materials;
• long moderation (1 - 14 days);
• lack of service advertising (users learn about the service mainly from the Yandex search engine).

MIRKVARTIR (Mirkvartir.ru)

It was originally created by the Guild of Realtors in order to make the real estate market as transparent as possible. The main category of sellers is professional realtors, but posting ads for individuals is not prohibited, moreover, the service is free.

The resource has a lot of useful information on how to conduct a deal correctly, what documents will be needed, how to check a seller or an apartment. Another plus is access to real estate price analytics by region.

• enjoys the trust of customers;
• free publication, moderate cost of premium placement;
• high attendance;
• many publications.

• since the site is intended for realtors, it is highly likely that they will respond to the ad;
• only for Moscow and MO;
• the main specialization is the sale of apartments in houses under construction, which significantly narrows the target audience.

From hand to hand (Irr.ru)

Newspaper announcements, known throughout Russia is now in electronic format. Minimalistic design of the site, concise and informative ads. All conditions for a thoughtful search are created here. No bright colors or distracting pictures.

The site enjoys well-deserved trust of both sellers and buyers. Placing information is free, if you wish, you can arrange paid services for a quick sale.

Attendance is high, about 300,000 per day.

• time-tested brand;
• the presence of a mobile application;
• simple, informative cards (publications);
• free accommodation;
• large target audience.

• ill-conceived search system.

Best Pay Sites

Domofond. ru (Domofond.ru)

One of the oldest and most reputable sites that has earned the trust of sellers and buyers. The site has a lot of thematic information - from sample documents to practical advice on concluding real estate transactions. Plus additional tools: market analytics, visual display of price dynamics per m2, built-in mortgage calculator.

Easy navigation, the ability to calculate the monthly mortgage payment for any property directly on the publication page.

In addition to forming its own database, Domofond "collects" publications from other resources, so there are a lot of offers on the site.

• a lot of necessary and relevant information;
• convenient navigation;
• informative and understandable publications;
• time-tested.

• paid services, often imposed (including for buyers).

CYANOGEN

Specializes exclusively in the sale / rental of real estate. Therefore, it offers users the following features:

• determination of the cost (market and cadastral);
• calculation of the amount of tax;
• displays information about prices for similar apartments in nearby areas;
• information about the area (traffic interchanges, availability of kindergartens, schools, shops);
• forecast of price dynamics per m2.

CIAN cooperates with several banks, which simplifies the registration of a property in a mortgage. Publication of publications is paid, for a period of 7 days, but the cost is acceptable.

• wide audience;
• many functions;
• simple navigation;
• convenient post format.

• limited posting time.

Placing a publication about the sale of real estate on specialized sites is a good opportunity to quickly sell an apartment. It will be a paid site or a free one - it doesn’t really matter, because in the end, you still have to pay extra for promoting the publication. If you plan to make a deal on your own, get ready for long telephone conversations with buyers and realtors who will offer their services. Don't forget to track the dynamics of views, read the tips on post design to make it attractive to potential buyers.

And most importantly - do not rush, carefully check the documents. If something is in doubt, it is better to contact a lawyer.Here, saving is not the best option, since there is a risk of being left without money and without an apartment.