Ranking the Best Online Marketing Courses for 2022

The opportunity to learn a new profession online and earn money without leaving home is gaining more and more popularity. This became especially relevant during the period of coronavirus and self-isolation, in addition to the negative that brought a lot of free time. Getting a full-fledged education remotely has become possible thanks to numerous online courses that provide the necessary materials on Internet marketing for a fee and for free. Training programs allow you to quickly master a new profession and immediately start working.

It should be noted that not every online course is able to effectively teach specialties, while the user loses not only time, but also quite a lot of money, given the high cost of classes. Therefore, it is best to choose from the most popular and well-established programs, including free ones.

Internet marketing is a new way of providing information about goods or services instead of the usual, familiar and annoying advertising. The promotion of the product takes place on the Internet, where there is the possibility of direct interaction with potential buyers.The difference between Internet marketing and regular advertising lies in targeting - here there is an impact on users interested in the product, that is, on the target audience. Through web analytics, you can pinpoint which actions were most effective and attracted the most users.

Those who run their own business need to know the basics of Internet marketing in order to successfully promote their product. This and much more can be learned in online courses.

Paid Online Internet Marketing Courses

Internet marketing from scratch by TexTerra

The well-known agency TexTerra, which specializes in complex marketing, recently opened the TeachLine online university. Here, experienced teachers train marketers based on their experience. The program lasts two and a half months.Every week, two online lectures of 1.5 hours each are held, which outline the basic principles of work, from the very basics of Internet marketing to web analytics.

The course is suitable for those who want to learn a new profession and work remotely, as well as marketers who want to improve their work, learn how to manage personnel and organize work with contractors correctly.

Video tutorials also include topics such as:

• website promotion;
• work with the target audience;
• competitor analysis;
• organization of advertising campaigns;
• conversion improvement;
• brand promotion in social networks;
• targeting and email marketing;
• website development on CMS-Bitrix.

Throughout the course, teachers maintain feedback with students, personally checking homework. After graduation, students receive their own portfolio, a diploma from TexTerra, and the best students receive letters of recommendation.

As for the cost, there are three tariffs:

• Independent - 16,000 rubles;
• Optima - 32,000 rubles;
• Premium - 38,000 rubles.

• step-by-step submission of information;
• valuable advice from experts of large companies;
• many practical tasks;
• proven methods of project promotion;
• links to useful services and resources.

• not detected.

Contextual advertising course from Alexander Alimov (founder of YAGLA)

The YAGLA service is an online tool designed to set up and maintain targeted and contextual advertising using the “hypersigmentation” method. The complex term "hypersigmentation" (dividing the target audience into separate narrow segments) was introduced into Internet marketing by the founder and CEO of the YAGLA service, Alexander Alimov.For each segment of the audience, a separate offer (product or service offer) is developed.

This is what users learn, master the concept of hypersigmentation, study the needs of the target audience, analyze and classify queries, research competition, learn to conduct tests.

All users get constant access to course materials, videos, presentations. The duration of the classes is five weeks, each week users have access to a new module of information materials. The total cost of the program is 25,000 rubles.

• unique, new approach to contextual advertising;
• easy-to-understand presentation of the material;
• practical approach to the study of the topic;
• the facilitator patiently and openly answers all the questions that arise;
• complete and deep understanding of hypersegmentation;
• a new look at the organization of an advertising campaign;
• information is supplied without water.

• not found.

Profession "Internet marketer" from Netology

Netology is a site-university that hosts a variety of courses in various fields. The site has state licenses for educational activities, upon completion of education, students receive certificates and diplomas, including advanced training diplomas. In addition, Netology has ample opportunities for the subsequent employment of its students - there is a career development center, there are secret partner vacancies, and consultations are held with leading experts, eminent teachers.

This educational program lasts five months, during distance education students learn the basics of Internet marketing, master the main tools of work:

• analysis and classification of the target audience;
• work with text and graphic materials;
• drawing up a marketing strategy and content plan;
• setting up targeted advertising;
• budget forecasting;
• team and resource management.

Online classes include theory (video lectures, longreads), practical webinars, and additional material is also provided for free study. At the end of each topic, a verification test is conducted, after video lectures, students complete tasks. During the training, online consultations with teachers, case studies are carried out.

Suitable for those who want to learn a profession from scratch, offline marketers, small businesses, digital professionals. For advanced marketers who have some experience and want to supplement their knowledge and skills, the program for middle-specialists is suitable.

The start of education takes place every month, payment can be made immediately or in small amounts. The total cost of the program is 37,425 rubles.

• convenient schedule;
• a large selection of programs;
• teachers are marketing professionals;
• official confirmation of completion of the course.

• little practice;
• a lot of unnecessary information;
• lack of system.

"The whole context in 4 months" by Ilya Iserson

Ilya Iserson is the owner of MOAB.pro marketing agency. In his course, he teaches all the intricacies of contextual advertising. The program consists of 16 lessons, during which users will master the tools for launching advertising campaigns:

• the basics of working with semantics;
• organization of auctions;
• work with various types of advertising;
• analytics;
• work on conversions.

By the end of online education, each student launches their own advertising campaign for their own or client's website.

The duration of the course is four months, an online webinar is held every week. Students receive a curator who advises on issues that arise in the learning process or when doing homework. In addition, each user will be able to access the necessary materials and view the recording of the past webinar. The total cost is 43,500 rubles.

• author's course from an expert with vast experience in contextual advertising;
• useful advice during classes;
• wide coverage of all possible topics and questions about the context;
• suitable for beginners.

• not found.

Internet marketer from Ingate

It is provided by the well-known digital agency Ingate on the Skillbox platform and is designed for those who, after completing their studies, want to take a job in a top company, including a company that organizes classes. Ingate is one of the largest Russian digital agencies. Ingate publishes educational books, online publications, organizes distance education, providing an opportunity to learn and develop new professional skills. The duration of the training is two months, however, in terms of its richness, lectures are in no way inferior to longer ones.

Internet marketing beginners will learn what the profession consists of, master the basic tools. Practicing marketers will be able to study the channels for attracting the target audience, learn how to manage advertising campaigns, and also be able to increase the level of expertise by studying a new set of online advertising tools.The course will help project managers explore performance and digital tools, manage projects and work with client reporting.

In the process, students take video lessons, do homework, receive new materials on the topic under study. Mentors support students for two months, providing additional explanations, helping to correct mistakes. After the end of the course, a graduation project is defended, which will complement the portfolio. The education received is confirmed by a Skillbox diploma. The total cost of the program is 46,800 rubles.

• comfortable pace of learning;
• support and assistance of teachers;
• accessible supply of material;
• the ability to quickly find a job;
• many practical tasks.

• not detected.

"Internet Marketer 3.0" by Convert Monster

Convert Monster is the largest brand uniting a marketing agency and a training center created on its basis. In addition, Convert Monster is a certified partner of Yandex.Direct and Google AdWords. The training course "Internet Marketer 3.0" lasts three months, lectures are given by teachers who are practicing marketers, directors, copywriters.

The format of the classes includes webinars, practical exercises and homework. The entire training period, as well as one more month after its completion, passes with the support of the curator. In the process of mastering the profession and a set of its basic tools, students will gain skills such as:

• creation of landing pages;
• setting up advertising;
• attracting traffic from free and paid sources;
• budget management;
• knowledge of web analytics tools.

The program is designed in such a way that 98% of the lessons are devoted to practice and only the remaining 2% of the necessary theory.The result will be not only a set of knowledge, a basic set of tools, students create a portfolio of their own project, and receive a certificate of professional training. In addition, they get access to the database of all the materials passed, presentations and other useful content.

The first lesson can be attended free of charge to get a first impression of the essence of the profession. The total cost is 55,000 rubles.

• maximum useful and detailed information;
• careful checking of homework;
• all acquired knowledge is successfully applied in practice;
• the interest of teachers;
• detailed analysis of complex topics.

• fast paced.

"Performance Marketer" by Skillbox

The duration of this distance education course in marketing with a performance approach is two years, the education program provides for subsequent employment. Classes are held in the Blended Learning format (blended learning), that is, not only online, but also include real meetings with teachers, as well as employment consultations and study visits to well-known companies. During such excursions, you can not only see the essence of the work of a marketer, but also communicate with company employees.

This program allows anyone who wants to learn the profession of Internet marketing from scratch, regardless of experience or existing skills in this area. Topics covered include:

• targeted advertising;
• basics of CRM marketing;
• contextual advertising;
• web analytics;
• performance marketing.

The information is presented as accessible and understandable as possible, in the process students have the opportunity to communicate with teachers, getting answers to all their questions.The program is aimed at ensuring that each student has the opportunity to become a highly professional marketer and take a prestigious position in a reputable company. Students receive their first orders within four months after the start of the educational program. The course ends with a diploma confirming mastery of the profession of a performance marketer.

Here you can start studying for free, paying for classes after employment. The total cost is 152,768 rubles.

• all teachers are practicing marketers in large firms;
• information is presented richly, without water;
• feedback, support;
• well structured presentation.

• sometimes there are organizational problems, delays.

I am PRO Marketer

The duration of the study program, which can be equated to a master's degree, is two years. The material is presented gradually from simple to complex, starting with studying the basics of Internet marketing and moving on to its types and individual specializations. In the classroom, they teach the correct analysis of the target audience, the basics of setting up contextual advertising, targeting in popular social networks.

In addition to online classes with workshops and webinars, the program includes real meetings with teachers, consultations, as well as organizing excursions to leading companies where you can get a prestigious position immediately after graduation.

The first six months of classes are free, the subsequent time can be paid immediately, and it is also possible to pay for classes after employment in the specialty studied and receiving the first money from a new, highly paid job. Purchased materials remain available forever.The total cost is 183,343 rubles.

• significantly increases the level of proficiency in marketing tools;
• opens access to unique materials;
• allows beginners to master the profession from scratch;
• the possibility of paying at a discount or in installments;
• convenient video format.

• not found.

Free internet marketing courses

On the Internet, you can find affordable educational material on a topic of interest, for example, download a ready-made course, find video lectures. However, this approach implies independent study, for which there is not always enough motivation or self-discipline. And in the course of classes, many questions often arise that only a professional can answer, as well as check homework. Therefore, instead of self-education, you can give preference to free courses, which, although not as numerous as paid ones, are in no way inferior in terms of the quality of the presentation of the material.

"Digital-Start" by Netology

The course will tell not only about Internet marketing, but also about other digital professions, so it is most suitable for those who have not yet decided on the choice of direction of activity and specialty. Those who are just going to work online will find a lot of useful information here:

• popular professions in Internet marketing;
• professions in design;
• overview of professions in Data Science;
• directions in programming;
• how to tell about yourself and your skills and abilities to the customer;
• competent conduct of business negotiations and correspondence in the network;
• organization of work on the project;
• building your own brand.

An overview of the main IT professions will help you understand which specialty is the most attractive. Classes are held in the format of video lessons, webinars, home practical assignments.In the process, you can consult with teachers or a curator. Upon graduation, students receive a certificate from Netology.

Another difference of "Digital-Start" is that the educational program never ends, but only continues and is supplemented. The educational cycle is launched again and everyone who is interested in this area can join the course and continue self-education.

• an official diploma confirming the completion of the program;
• one of the strongest digital schools;
• actual material;
• rich lectures;
• quality information delivery.

• frequent change of schedule;
• sometimes - organizational problems.

IIDF Preaccelerator

This is an online educational program organized by the Foundation for the Development of Internet Initiatives (IIDF). This course is suitable for those who have just started working in the digital profession, providing the knowledge necessary for beginners. The training program is dedicated to Internet marketing, as well as related topics such as economics, competition, product and how to market it, and many others. All the topics under consideration are compiled into a single business system, without knowing which it is impossible to effectively promote your product or service. With knowledge in these areas, you can become a specialist in modern marketing technologies.

The educational program offers the following materials for each topic:

• Videos with instructions and recommendations;
• Text cases with analysis of errors;
• Questionnaire for project evaluation.

At the end of the training, a final online consultation of a specialist is held, who will answer all the student's questions, give a professional assessment of the project, and also help in planning the next steps.Thanks to this approach, you can quickly identify the weaknesses of the project and improve it.

The course can be taken both with a real, ongoing project, and with a planned one that has not yet been put into operation. Owners of worthy projects can get investments, fill a vacancy, or find mentors.

• systematization of information about the project;
• identification of weaknesses at the start;
• assistance in planning actions for promotion;
• the opportunity to consider your project from all sides;
• obtaining a professional assessment of the project.

• not detected.

Webinars from eLama

eLama is the largest Russian contextual advertising automation service. This service allows you to organize work with eight advertising systems at once in a single office. eLama works with advertising systems such as:

• Yandex.Direct;
• Google Ads;
• In contact with;
• Facebook;
• myTarget;
• calltouch;
• Yagla;
• OneRetarget;
• call tracking.

The service also provides many necessary and easy-to-use tools that allow you to automate routine actions with targeted and contextual advertising. The company regularly holds free educational webinars for agencies and Internet marketing specialists, which teach the basics of contextual advertising, how to set up advertising in Yandex.Direct or Google Ads.

Webinars are held weekly, the schedule of classes is located on the official website of the service. In order to take part in the webinar, it is enough to register in advance and join the broadcast at the specified time.

Despite the fact that the classes are absolutely free, the quality of the presentation of the material does not suffer.

• providing reliable information;
• convenient learning format;
• useful tools;
• many systems in one office;
• clear and attractive interface;
• automation of operations.

• few social media tools.

Basic courses from Ppc.world

Ppc.world is an educational portal dedicated to targeted and contextual advertising, as well as web analytics. Articles and cases of specialists and experts in the field of Internet marketing are published here. In addition, the company conducts free training courses on working with paid traffic, as well as on Yandex.Direct, Google Ads, VKontakte, and the basics of SEO. The Ppc.world platform contains a lot of useful information about contextual advertising, so it is enough to carefully study all the articles presented on the site to become a specialist. Beginners will benefit from free courses.

Lectures, webinars and workshops are conducted by specialists, after classes students take a final test. You can start classes at any convenient time, there are no restrictions on the duration of training.

• qualitative information on basic context and targeting;
• the program is not inferior to paid analogues;
• video in good quality;
• attractive interface;
• convenient class structure.

• not found.

"A short course for a beginner marketer" from Geek Brains

The initial course is suitable for those who are just starting their acquaintance with Internet marketing, the program provides a small amount of basic information without a deep dive into the topic. Students receive instructions, recommendations and manuals for further study and education.

The duration is two weeks, during which students, under the guidance of teachers, create a group in the social. networks are then filled with content to attract potential customers. They also talk about the strategies of the largest Internet companies, whose experience you can learn from and decide on the direction of development of your project. Upon completion, students receive a certificate of completion and full access to the video lessons.

• information is presented without “water”, concisely and to the point;
• theory is supported by detailed examples of successful advertising;
• in the process, the main possible errors are sorted out;
• quality check of homework with comments and recommendations.

• little attention is paid to the topic of sales funnels.

School of Internet Marketing Yandex

Yandex experts and practitioners conduct courses on contextual advertising and digital marketing, where professionals share their experience. Video recordings of all lectures are available after completing the course, they can be found on the official website.

The course is suitable for beginners in Internet marketing, business owners who want to learn in detail the principles of advertising. Students will learn how to professionally work with Yandex services:

• place ads via Yandex.Direct;
• analyze website statistics in Yandex.Metrica;
• make sales in Yandex.Market;
• conduct payment transactions through Yandex.Money.

The educational program includes an analysis of the standard tasks of any type of business, for example, how to properly inform the audience about the release of the product, how to increase the average bill. Yandex marketing specialists will help you cope with such tasks.In addition to basic information, Yandex also provides additional materials on the Advertising Technologies Training YouTube channel, where you can find instructions, lectures, and recommendations on contextual and targeted advertising, web analytics, and other areas.

• the opportunity to learn from the valuable experience of Yandex specialists;
• informative video lectures;
• suitable for both beginners and experienced marketers;
• studying Yandex services and working with them;
• open access to additional materials.

• not detected.

Distance learning Internet marketing allows you to competently start mastering a new profession without leaving home, but without losing the support of the teacher. The structured presentation of the material from simple to complex makes it easy to assimilate information and understand the intricacies of the work of a marketer. The benefits of such educational programs will be appreciated by both beginners and those who are already engaged in marketing on the Internet, especially during a pandemic, when self-education comes to the fore and becomes increasingly necessary.