If leaflets are one of the ways to advertise a business, then a good stand or shelving for them will definitely come in handy. In the article we will talk about the varieties, types of materials used for the manufacture of menu holders, their pros and cons.
Content
A flyer is a kind of showcase for a company, cafe, hotel or restaurant - it contains basic information about the establishment or event, presents an offer, photos or graphics related to the company.
Available in a variety of shapes, sizes and types, plastic flyer holders are a convenient and elegant way to present.
High transparency and resistance to mechanical damage, including scratches, allow you to use coasters for a long time and without problems.
Booklet stands are ideal for all high traffic areas. Halls, corridors, reception areas, waiting rooms. Menuholders are resistant to weather conditions, so they can be placed outdoors, in front of a showcase in open areas of cafes, pubs and restaurants. They are widely used in all areas of trade and services, can effectively increase sales and encourage potential customers to be more interested in the offer.
Organizers for flyers and stands help keep order, demonstrate the professional approach of the company or institution attention to detail.
POS materials are one of the most used promotional materials that effectively promote companies and the products and services they offer. It is the fastest form of advertising to reach customers, which by its very nature is critical to the success of key sales and marketing processes.
Through the use of various advertising media, as well as direct contact with the buyer, these materials have a great influence on the consumer's purchase decision.Sales supported by well-chosen POS materials not only increase brand awareness, but also significantly increase sales.
In order for POS materials to fulfill their role, they must be in an interesting and visually appealing form that reflects the profile of the company or establishment. In addition, as products that increase brand awareness among potential customers, these materials should also attract attention and generate a positive response.
These types of materials take many forms. Here are the most popular of them - many of them you will surely meet every day.
The main advantage of using POS materials in marketing activities is the freedom of action and the many solutions available.
Stands or menu holders are made of plastic, acrylic, plexiglass, they can be used in many places, namely:
Their use is very wide, thanks to them you can get to the specified group of recipients much faster and more efficiently. This is a suitable type of advertising for people who want to grow their business. You can choose between single and double racks. A5 flyer holders can be attached in several ways, they are not too heavy, so they can be easily moved from point A to point B if the owner has such a need. They are also used in trade and the service sector, they perfectly perform their advertising functions and do not go unnoticed by passers-by.
Buying stands and menu holders for leaflets, menu cards, business cards is an opportunity to increase the company's sales, attract customers, visitors, and will allow you to get significant financial benefits from this. Shelving and tabletop stands have a long lifespan, so you don't have to invest in new ones every few weeks. They will allow advertising to reach a wider segment of society, so that people can see the offer, and are more likely to do business with this company. They can also be placed on countertops and counters or attached to the wall, it depends entirely on the preferences of customers who decide to buy them for promotional purposes.
Each of us met menuholders in pubs and cafes, a restaurant menu card, a cafe is its showcase and one of those elements that should be carefully considered. It is important not only to choose the right dishes that are ideally suited to the place where they will be served, but also the appearance of the menu card and the menu holder for it.
It is a desktop stand used to present various information to the client. Quite often, this POS tool can be seen as a menu stand in small cafes, bars and other establishments. In addition, the menuholder is often used to demonstrate promotional offers, discounts or new products.
The design of the table tent, as this product is also commonly called, is quite simple - two rectangular transparent plates and a triangular or rectangular base. There is a small gap between the two plates, which is intended for a special insert with information for the client.
Stand types:
Such a stand allows visitors to cafes, restaurants, hotels to get acquainted with the general menu or special offers of establishments.
The menuholder, as a rule, stands on every table or counter of the hotel, and its main function is informational, the menu for all visitors to the establishment should be understandable and as accessible as possible.
They are also popular in sales offices of trading companies, retail and wholesale stores, at exhibitions, conferences and other events with a large number of guests and visitors, where it is possible to inform visitors by placing information materials in menu holders located on tables.
The body of the fixture can be framed with elegant silver binding screws, thanks to which you can easily change cards at any time. The menu cards are perfect for it. Menu cards allow you to elegantly present your menu, desserts or wines. They fit perfectly into the menu cases.
The most common version of this desktop attribute is one-piece, its base is created by bending.Usually this option is one-sided, the leaflet field is at an angle. Such models are perfect as price tags, for holding ads (for example, at the reception of a hotel or restaurant).
A more modern and popular option is with a base, when a Plexiglas plate is inserted into a special platform. For simple models, the platform is made of the same organic glass, for more expensive, designer models, the base can be made of wood, metal or plastic of a different color. In order to add extra gloss even to such trifles, many companies order menu holders with branded platforms - that is, the logo of the organization is applied to its base using engraving or printing.
A menu holder with a base is usually double-sided, i.e. two different leaflets can be inserted into it, and the client will see them from different sides.
Compared to a table tent, a well-filled menu holder looks more high-status. This is a durable and practical advertising medium (if the table tent has to be reprinted every time the conditions change, then you can simply change the leaflet in the menu holder). In addition, it is ideal for outdoor establishments, summer cafes, street events, because. it is not blown away by the wind.
When choosing the right stand, you need to plan how and where it will be used. Decorate the reception, stand on the desk of an employee, be used during fairs or conferences, stand on a table in a cafe, restaurant or pub.
These criteria will determine what size stand is best for you, whether small pockets or large coasters are more useful, a folding stand or a fixed design.Of course, the size and shape of the leaflets are also important - pockets cannot be too small or too large because the leaflets can "turn over" and look sloppy in them.
Important! When choosing a menu holder, pay attention to the fact that it is stable and neatly made.
Most often, such a useful attribute can be found on a triangular leg made of organic glass. Stands can be transparent, have an additional pocket for advertisements and business cards, or without it.
Stands equipped with legs are stable, they can be the same color as the menu holder, or colored.
Table stand base:
Plexiglas coasters, processed by laser in order to give the finished product the desired shape.
In prestigious cafes, restaurants or hotels, you can often find the institution's logo on coasters, apply it by silk-screen printing, pad printing or using a special film.
For the manufacture of menu card holders and information leaflets, organic glass is more often used, with a thickness of 1.5 to 3 mm, taking into account the individual characteristics of the device.
A5 flyer holders can be a very good choice when purchasing promotional tools. You can choose coasters of various shapes and sizes. Thus, they are suitable both indoors and outdoors. Advertising stands attract the attention of the environment, they can be placed informational booklets, which will encourage potential customers to use the company's services. They are very durable and weather resistant.
Menuholders differ in form factor. They can be rotating, have a curly leg stand.In some cases, these coasters are made tripartite. This is very convenient if you are going to install an information rack with a circular view. By attaching an advertisement to each side of such a device, provide an overview to all potential consumers of goods located nearby. These coasters look perfect.
The table stand made of transparent acrylic glass is the ideal solution for gastronomy. Competent demonstration of signature dishes from the chef ensures constant interest of guests and increase in sales of promoted dishes.
Three-sided devices are a type of transparent stands that can be installed on the table of a restaurant or cafe visitor. It is beneficial to use such material for those who plan to place several types of information on one table at the same time (for example, information about new dishes and promotions). Often, visitors, while waiting for their order, look at menuholders, so they can immediately find out about your profitable offer.
Peculiarities
As for the service life, due to the fact that the holder is made of acrylic, it is not afraid of minor mechanical damage. In addition, it does not turn yellow from UV rays, reliably retains the investment in its original form.
They are easy to care for, the surface is easily cleaned with plain water and flannel.
Desktop stand for fixing advertising booklets, price tags, information.
Material: Acrylic
Form - vertical
Size - A4
Price 250 rubles.
An excellent option for placing price tags, annotations, the small format and L-shaped shape of the accessory will fit well on the table of a pub or cafe, a furniture store or a pharmacy.
Material: transparent plastic;
Form - vertical
Size - A6
Price - 30 rubles.
Country of manufacture - Russia
A stylish holder of a convenient format, which will not only decorate the table of an elite restaurant or a cozy cafe, but will perfectly harmonize in the office, bank, hotel reception.
Material: acrylic, wood
Form - horizontal
Size - A 5
Price - 185 rubles.
no.
Such coasters are popular not only in HoReCa, Fast-food, but also in financial institutions, shopping centers and shops. This is a convenient advertising medium that can be placed on a table, on a rack, in a showcase.
Material: Acrylic
Shape: horizontal
Size A 4
Country of manufacture - Russia
Price: 220 rubles.
Stand for information A4 L-obr. with a business card. Tilt 75 degrees. Material — plexiglass 2 mm transparent. Pocket for business cards or other small printed matter.
It will certainly become a decoration of a table, a bar counter of an institution, a hotel reception, it will give the institution a certain atmosphere, a single style in the interior.
Material: Acrylic
Form - vertical, horizontal
Size - A 4
Price - 195 rubles.
Country of origin - Russia
Acrylic menu holder with solid wood base. This is a one-stop solution for placing information, menu cards, the right step to attract customers and visitors.
It is widely used in HoReCa segment establishments, offices, banks and shops.
Material: acrylic, pine
Size - A 4
Form - vertical
Price - 550 rubles.
Consists of 4 parts: base and leaflet holder. Capacious holder for placing leaflets and advertisements, menu cards.
Material: Acrylic
Size - A 4
Form - vertical
Price - 420 rubles.
Flaws:
Vertical stand with business card holder, the base is made of tinted solid oak. The stylish, discreet look of the device will be in harmony with the classic style of the institution.
Material: Acrylic
Size - A 5
Form - vertical
Price - 337 rubles.
A successful business is a combination of many little things that allow you to correctly present the product to the buyer and the menu holder is an inexpensive and easy way to attract the attention of a potential buyer. The tips in the article will help you choose a functional holder at an affordable price.