Ranking of the best books on marketing, advertising and sales in 2022

Marketing, as a separate independent discipline, stood out in the 60s of the last century. Since then, more than half a century has passed: many basic principles, foundations, laws of this science have undergone major changes, this is due, first of all, to the wide development of Internet resources, social networks, and scientific computer technologies. Modern marketing has its own characteristics: if earlier advertising played a leading role, today it is a strategy for promoting personal brands, goods, and services. In order not only to keep up with the times, but also to be ahead of it at least half a step (after all, this is what brings success in marketing activities), you need to constantly improve: attend business conferences, online courses, trainings, lectures by coaches, read advanced literature on the topic.

Highly professional specialists in this field are in great demand in the modern world of consumption.If earlier the profession of a marketer was treated with doubt, as a specialist engaged in “it is not clear what”, today a competent, advanced marketer is one of the most well-paid, sought-after professions. Many entrepreneurs who own a small business also have to learn the skills of promoting products, marketing, and advertising. To this end, a ranking of the best books on marketing, advertising and sales in 2022 was created, which will help you grow, improve and learn something new in this area.

Features of modern marketing

Modern marketing has learned a lot from its predecessor.However, times have changed so much, the market, business have become different, even the basic laws, principles and rules are sometimes no longer effective. What are the features and main characteristics of the new marketing:

1. Regular holding of public events in order to attract customers: contests, draws, press conferences, live broadcasts;
2. The first violin is now played not by advertising, but by the promotion strategy. Advertising in the first place is only for large brands;
3. Marketers today are not specialists who determine demand, but those who create ideas, new trends that determine the needs and requirements of a modern person. They don't just look for markets, they create those markets;
4. It is focused mainly on work in social networks, the Internet. At the peak today is the social platform Instagram. She even beat Facebook. This is such a large-scale project for the development of small business, entrepreneurship;
5. A closer relationship has been created between producer and consumer. Maintaining such communication allows manufacturers to create a sense of interest in the well-being of their client, to connect the emotional side;
6. Marketing has become more personalized. This helps to more efficiently and effectively track your target audience;
7. High-quality infographics, video content take the lead. People are pecking at the picture. Some people just don't have time to read the text. Scrolling through the same feed on Instagram, the user will stop reading the text if he is attracted by the picture;
8. Development, use of mobile applications. In modern society, even children already have smartphones. Through various kinds of applications, people make purchases, pay bills, get to know each other, and keep accounts.This is a separate world, which was created to increase convenience and comfort.

Ranking of the best books on marketing, advertising and sales in 2022

Igor Mann "Marketing for 100%. Remix. How to Become a Good Marketing Manager

Igor Mann devoted most of his life to marketing. For him, this is not just a job, not just a means of earning money, it is part of himself. The book was written by a person, an expert in the field of marketing, who does not stop his professional development and loves his job. In the book, readers will not find lengthy, voluminous explanations, theoretical calculations, since, according to Mann, even memorizing them by heart, this will not help to become a good marketer. It contains simple, almost free tips, effective methods from a qualified specialist on how to become a better marketer. The work is easy to read, as it is not burdened with abstruse, twisted phrases. Suitable for both a professional and an ordinary person who wants to expand their horizons, be inspired, believe in themselves and believe in themselves.

• Written by an expert in their field;
• With practical advice;
• For a wide range of readers;
• Ridiculous cost for such quality work;
• An absolute hit, the leader in sales for the Russian-speaking population.

• No.

Al Rice, Jack Trout "Marketing Wars"

For many years, this bestseller has been a reference book for marketers, sales directors, and other marketing professionals.How to choose the right, competent strategy? What effective tools in promoting, attracting, selling to use? How to analyze correctly, reasonably assess your own capabilities and those of the enemy, what is behind the mistake when choosing the tactics of a marketing game? On the example of various brands, the authors consider, break down marketing steps bit by bit. The book contains many examples and explanations. An ideal option for experienced marketers, for beginners, to learn to think wider, more globally. The main purpose of this manual is to understand how to think if you are a marketer. This book is not a collection of theoretical knowledge, but a guide for a specialist on what and how to do.

• For marketers, advertising specialists of different levels, with different quantitative and qualitative experience;
• The tutorial is written by professional marketers;
• Reads quickly;
• A large number of examples are given.

• In some publications, I would like to see the decoding of company names, and not just abbreviations.

Lyudmila Sarycheva, Maxim Ilyakhov “Write, shorten. How to create strong text

Compilation of competent, unique, selling texts is a skill of highly qualified, professional copywriters, advertisers and marketers. And in the era of Instagram, this skill is worth its weight in gold. To hone the skills of writing, competent presentation of thoughts, compiling a readable, lapidary text - this is all about the book of the Russian publishing house “Write, reduce. How to create strong text. What is the value of a word, and how much effort does the author spend to impress and hook the reader? In such a work, the true concern of writers for readers is manifested.And readers will see this sincere concern, feel it between the lines, when the text is written lively, competently, with love for business.

• No water;
• Suitable for a wide variety of audiences of different ages;
• There are practical tasks;
• The manual will teach you how to write, create good content, competent text;
• Read in one breath;
• There are a large number of examples.

• No.

Anne Lamotte bird after bird. Notes on writing and life in general"

"Bird by Bird" is a book of inspiration based on the author's extensive writing experience. The popularity of the book is due to its atmospheric, some kind of cozy, homely warmth that envelops the reader, helps to relax, relieve tension and let thoughts float freely. It's this state of mind that helps you reconnect with the writer's wave if you're a struggling writer, or feel inspired if you're an aspiring writer. This is not a standard textbook on how to write, structure and express thoughts well. It is about how to start the first lines of a writing career. In it, in the deepest sense, the meaning of the profession of a writer is revealed.

• Helps to work with text;
• It inspires new ideas, interesting slogans, will help you create an inspiring, eye-catching text, come up with an exciting sales concept.

• There are almost no specific recommendations.

Phil Barden Hack Marketing. The Science of Why We Buy

The author of the book, Phil Barden, is one of the most experienced and sought-after specialists in the field of marketing.His idea is not new, but it was he who painstakingly, intelligibly outlined it in his book. Its essence lies in the fact that any self-respecting marketer should be well aware of human psychology, namely, the psychology of the buyer. What guides the buyer, what criteria for choosing products he sets for himself, how his subconscious works and how to use all this for his own purposes. The information presented in the book is based and supported by scientific research.

• Lays out how the buyer's subconscious works, how to use it in work;
• Useful read for beginners;
• Based on scientific research;
• The author gives many examples.

• There are not enough examples from the field of high technologies, intellectual ideas.

Paul Brown, Carl Sewell "Customers for Life"

This ingenious foreign book was published by one of the first Russian publishing house MIF and is still required reading for company employees. It outlines the basic principles of a customer-centric approach to doing business. The authors, one of whom is a leading sales specialist who made a huge fortune, and the second is a popular writer, created a real masterpiece, which contains the best, most practical recommendations on how to attract customers, and most importantly, how to keep those customers. Paul Brown says that no matter how you save your face, no matter how beautiful the wrapper is, the “stuffing” should match your image. It is necessary to pay attention to the conditions in which your employees work, what they think about their director.No matter how good the service was, if the offered goods are of poor quality, this will not keep the client - he will look for where it is better.

• Included in the top books that every PR director, business leader and everyone who swims in this field should read;
• She teaches what a specialist should be like so that the client applies for a product or service again and again;
• Books about qualities, about image, about manager-employee, client-company relations;
• The book is suitable for a wide range of professionals.

• No.

Maria Azarenok "Activate your personal brand"

One of the most anticipated novelties of the 2022 edition is “Activate your personal brand” from the popular Youtube blogger, network business specialist Maria Azarenok. She knows how to activate a personal brand, what specific steps need to be taken to promote it, how to control the information around her, manage a business, and attract a live audience. A book about what the word "branding" means today. The manual has a practical part, tests, methods recommended by the author, methods for achieving success in business are based and tested on personal experience.

• Real stories of real characters are given;
• The author will share how to choose budget options for promoting a personal brand, how to competently carry out planning, delegation;
• Describes what network management is.

• Volumetric.

Scott Herf How to create a product that people will love. Experience of successful managers and designers»

Having analyzed and studied many real success stories, the author has identified a number of similar principles, patterns in the strategies of these companies, and shares these discoveries with readers.He will tell you how to understand and anticipate what the client expects, what his needs are, how to create a product that meets the requirements of the client.

• The author has done a great deal of research work on which the book is based;
• There is a description of real, successful strategies of large and small companies.

• More suitable for professionals.

Howard Schultz, Dori Jones Young "How Starbucks Was Built Cup by Cup"

A book-history, a book-soul, a book about how a whole empire was built step by step, conquering the world. It does not contain guidance or calls to action. It is full of inspiration, joy, tears, ups and downs, perseverance and courage. It is about the work of a lifetime, about the principles that help to move forward, not to give up, even when it seems that strength is running out. After reading it, you understand that success can be achieved only when you invest not only your knowledge, strength, but also your soul.

• The book is easy to read, exciting, suitable for reading in transport, during breaks at work;
• For a wide range of readers;
• The product has collected a large number of positive reviews from readers.

• There are no specific recommendations or advice, only the experience of one successful business project.

David Ogilvy "Ogilvy on Advertising"

A bestseller from the master of the advertising business, David Ogilvie. A professional with a capital letter and with a huge amount of knowledge and experience behind him.The content of the book can be divided into several logical parts, explaining the difference between good and "bad" advertising, what the buyer needs, what strategy to promote the product to choose in order for the buyer to buy the product. Each chapter is accompanied by illustrations, photographs, clippings from magazines and newspapers. There is always a clear example before our eyes.

• The content is well structured, the text is concise, literate, clear, no water;
• A lot of practical advice, remarks on the merits;
• Recommended reading for all advertising and sales professionals.

• No.

Kirill Dranovskiy "Instagram Guru and Big Sales Script"

The social network Instagram today occupies a leading position in terms of population coverage. It is difficult to find a modern young man who does not have this application installed on his phone. This resource has long ceased to be just a social network, but has turned into a real business platform. And on the topic of how to make money on Instagram, dozens of various books, guides and manuals have been written. This book is written by an expert in the field of promoting accounts on Instagram, a real guru of sales, network business. He broke the most unthinkable records and shares his success story with readers.

• Information is presented in an accessible, understandable form, presented consistently;
• It provides clear instructions on the technical side and recommendations for developing a personal brand.
• For a wide range of readers.

• The book is designed for a specific audience associated with doing business in the world of Instagram.

Tony Shay Delivering Happiness.From zero to a billion

It would seem how presumptuous the title of the book sounds, but its content fully justifies and explains such a title. Do you think Tony felt happy getting his first million? No, he experienced true happiness by creating what this million brought him: the very process of creating an idea, selecting a team, bringing this idea to life. He says that you reach heights precisely when financial respectability does not become an end in itself. How to start from scratch, without a proper budget, and turn this whole thing into a life-giving job that brings happiness.

• It has everything: an inspiring story of life, a successful career and business, specific recommendations, tips for action;
• At the end there is a competent conclusion that helps to assimilate and consolidate what has been read;
• For beginners and professional marketers, PR specialists, sales specialists.

• No.

The sphere of sales, advertising and marketing today is most in need of highly qualified specialists who think outside the box, who can work with the client base, budget, maintain the company's rating, and create brilliant projects. These are individuals for whom self-development and professional growth is the motto in life. Reading popular books created by the world's best authors deepens knowledge, introduces new methods, tactics, strategies and inspires the creation of new unique ideas.