The abundance of information is the nerve of modernity. Products and services are offered in incredible quantities, breaking trends and trying to beat the competition. More and more new methods are being invented to obtain loyal consumer feedback.
A few decades ago, brochures were a rarity, getting into the mailbox, they were doomed to be read from cover to cover. Today you will not surprise anyone with handouts. The methods of providing printed booklets, brochures and flyers are undergoing changes. Advertising stands and billboards are used in hypermarkets and exhibitions, entertainment venues and public events. The visibility of service information in offices and institutions is also changing.
Where are print pockets used?
Evacuation plans, schedules for the implementation of plans, photo reports and information announcements can be designed in the appropriate style - bright, neat, readable and stylish.
The scope of use of drives for printed products is very extensive and continues to develop. The pocket is used as an independent element, or is part of complex equipment.
Among the most common areas of application are:
- stands for distribution of leaflets, questionnaires, forms;
- racks with pockets for placing catalogs and price lists;
- cells for placing a book of complaints and suggestions;
- in restaurants to place the menu;
- at presentations for announcements of the regulations and participants;
- in business houses for storing business cards of companies and a list of services;
- complex business organizer of the company with a set of calendars to booklets.
The versatile design allows you to vary the possibilities of use and change the design.
How to choose the right pocket for printed materials
There are several types of display trays.
The equipment is made by casting from a material that is a durable, transparent plastic. The inner wall is equipped with holes for fastening and mounting manipulations.
Cut-outs of various shapes and depths, made on the front surface, provide easy access to the material.
When using DISP-W, you do not need to design stands that require a lot of time and effort, while being inferior in design.
Advantages of DISP:
- without glue and double-sided tape;
- lack of brittle materials;
- long service;
- convenient transportation;
- ease of use.
The versatility of the model is in fastening by means of bent ends to a metal perforated stand. The ability to change the location of the trays, their sizes, focus on a particular material, placing it in the center - make this type of pocket popular.
Table tents attract with their compactness with the ability to convey information as capaciously as possible. They are used both as an announcement of the menu, and in the form of a brief description of the product, its main parameters and manufacturer.
The poster format is designed for frequent changes of information, updating part of the content. As a material of manufacture are:
- acrylic;
- plastic;
- metal profile.
By production technologies of laser cutting, thermal bending are used. Individual shapes and sizes under the order make such equipment universal.
Where could I buy
Most models are available for online orders on company websites and online stores. Registration provides for a facilitated payment procedure and the possibility of delivery.
Experts recommend taking the auxiliary advertising aspect of the business seriously, as "there are no trifles in a big business." As far as information is available and capaciously presented, the coefficient of customer orientation is so high.
Errors when choosing
It is necessary to take into account the possibility of updating information, the volume of printed material and the area of printed products exhibited.
It is important to determine the free space for placing an ad unit. Rack or stand? The decision depends on the offered space conditions.
Wire structures are more durable and maneuverable in terms of exposure, however, fiberglass favorably emphasizes the quality of printing, conveys the tone and illumination of the surrounding space, favorably presents the material, fitting into any design.
Rating of the best pockets for printed products
Wire pockets
Fuete
The stand belongs to the mounted class.
for printed materials Fuete
Advantages:
- several sizes;
- design reliability;
- the possibility of variations of wire strips;
- made of metal chrome wire;
- possible option for business cards;
- can be used with all perforated sheets;
- suitable for many stands;
- predominantly gray;
- additional painting service available;
- presented additionally by the Fuete-V model for business cards;
- democratic price.
Flaws:
- formats of the entire line are not supported in every trading company.
Komus Sail
The hinged version from the Russian-made company of the same name is presented in several formats A4, A5, 1 / 3A4, A6.
for printed matter Komus Parus
Advantages:
- made of chromed metal;
- lightweight;
- with two hooks for perforation;
- with a vertical arrangement;
- used wire with a diameter of 3mm;
- does not require additional assembly;
- usually gray or silver;
- mounted on floor stands;
- advertising of printed information on a vertical square;
- available by online order;
- 7 trays A5 format.
Flaws:
Printing strip 8 pockets
The stand for booklets is made of metal.
for printed materials Stripe for printed materials 8 pockets
Advantages:
- for wall mounting;
- reliability;
- corresponds to GOST;
- has paint and powder coating;
- resistant to moisture and impact damage;
- without rotation;
- for A4 sheets.
Flaws:
3-sided 12-pocket rack
The display is made of metal.
for printed materials Three-sided rack for 12 pockets
Advantages:
- designed for 12 options for printed materials;
- desktop placement;
- with rotation around the axis;
- with polymer painting in white;
- stability and reliability in operation;
- maximum advertising exposure.
Flaws:
Rack straight one-sided for 8 pockets
The material of manufacture was metal.
for printed materials Stand straight one-sided for 8 pockets
Advantages:
- vertical installation;
- with polymer coloring;
- products for placement of A4 format;
- reliable support on four touches in the form of arcs;
- optimal price / quality ratio;
- available online order.
Flaws:
department
The rack with A4 pocket is made of a pipe with a profile of 20 * 20 mm.
for printed materials Department
Advantages:
- has one drive;
- disassembled for transportation;
- pocket wire with a diameter of 5 mm;
- painted white;
- the depth of 145 mm will comfortably accommodate a large volume of brochures.
Flaws:
Style 11
Universal stand with 3 pockets and banner area made of metal and anodized aluminum profile.
for printed materials Style 11
Advantages:
- the banner attracts attention;
- drives offer 3 types of printed products;
- pocket capacity;
- the base in the form of a sheet platform guarantees high stability;
- metallic gray color does not distract attention from the main advertising load.
Flaws:
Mobile folding rack for 5 pockets
The booklet holder is made by injection molding from PPS.
for printed materials Mobile folding stand for 5 pockets
Advantages:
- compact size when assembled 1345*261 mm;
- drives in the amount of 5 pieces are located one above the other with an offset along the upper edge;
- designed for A4 format materials;
- printed sheets are placed vertically;
- belongs to the class of novelties;
- base in the form of the letter G with a high degree of reliability.
Flaws:
Deca
Booklet holder with two pockets is made of chipboard in beech and wenge colors.
for printed materials Deca
Advantages:
- executive class;
- drives for A4 format;
- with an information field at the top;
- drives are made of acrylic;
- base material - metal;
- for ease of transportation, the equipment is collapsible;
- average price niche;
- excellent quality.
Flaws:
Wire pockets | | | | |
Model | Formats | Size, cm | Weight, kg | |
Fuete | AZ | - | 0.175 | |
| A4 | 29,7*21 | 0.15 | |
| A5 | - | 0.14 | |
| 1/3А4 | - | 0.11 | |
Fuete In | | business card | 0.1 | |
Komus Sail | A4 | 22.8*7.0*30.3 | - | |
| A5 | 16.1*4.5*26.3 | 0.14 | |
| 1/3А4 | 9.9*2.10 | 0.11 | |
| A6 | 11.8*4.5*22.3 | - | |
Printing strip 8 pockets | - | 119*8,5*23,3 | 1.4 | |
3-sided 12-pocket rack | - | 22*60*80*60 | - | |
Rack straight one-sided for 8 pockets | - | 22*50*18*45 | - | |
Plexiglas pockets
Pocket from "Acryl SPb"
Wall mount booklet holder made of transparent plastic.
for printed products Pocket from "Acryl SPb"
Advantages:
- wholesale and retail supply is possible;
- provided for promotional materials 100*210 mm;
- for indoor placement;
- production material - high-transparency acrylic glass 1.8 mm;
- with a volume of 30 mm;
- average price.
Flaws:
- attached to self-tapping screws.
Leader
The drive for printed, polygraphic products is presented in several formats.
for printed materials Leader
Advantages:
- several mounting options - cables, desktop, racks;
- the maximum advertising field is saved;
- additional drawing of a logo under the order;
- worthy design;
- non-standard sizes on an individual order;
- online application.
Flaws:
- additional purchase of hinges for fastening.
Attache
Horizontal storage for wall mounting.
for print products Attache
Advantages:
- made of acrylic;
- absolutely transparent;
- available in several formats;
- from a Russian manufacturer;
- There are two holes for hanging.
- equipped with a protective film of the manufacturer upon delivery;
- variations of several formats, A5 format is presented in a vertical and horizontal form.
Flaws:
- the price is above the average for the category.
PET display pockets
The manufacturer POSzavod offers the entire range of formats at affordable prices.
for printed materials PET display pockets
Advantages:
- the volume is made of their double-sided foam tape;
- tape color varies;
- production of a flat version is allowed;
- you can agree on the volume when ordering and increase the parameters;
- several options for materials for manufacturing;
- thickness 0.5 mm.
Flaws:
- price to be agreed depending on the order.
Booklet holder universal pocket DISP A
The transparent tray is suitable for both desktop and wall mounting.
for printed materials Booklet holder universal pocket DISP A
Advantages:
- can be used with advertising stands on specialized clips;
- all formats;
- you can place an online order with delivery;
- convenient payment methods;
- reliable material;
- depth allows you to place the required number of sheets.
Flaws:
Table tent "Menuholder"
Transparent, thin - on 1 sheet, the advertising medium is in demand both in retail hypermarkets, and in the financial sector, and the restaurant business.
for printed materials Table awning "Menuholder"
Advantages:
- optimal stable design;
- excellent overview of information;
- format variations;
- production material - acrylic;
- wear resistance;
- durability;
- affordable price;
- models with a business card holder are produced;
- triangular base or shape.
Flaws:
Partner
Acrylic tray in the form of a pocket is made using casting technology.
for printed materials Partner
Advantages:
- lack of connecting elements;
- high strength;
- desktop type of placement;
- belongs to the class of booklet holders;
- Standard and customer specific sizes are acceptable.
Flaws:
Surf
The accumulator is made of polystyrene.
for printed matter Serf
Advantages:
- impact-resistant material of manufacture;
- suitable for placing a book or magazine;
- placement on the board of information is allowed;
- can be mounted on an information rack;
- suitable for a promotional stand;
- beautiful curved top.
Flaws:
Tornado
Acrylic accumulator obtained by injection molding technology using polystyrene pressure.
for printed materials Tornado
Advantages:
- full transparency;
- rectangular deep cut on the front side;
- without connecting elements;
- recommended for use at exhibitions;
- high quality and durability.
Flaws:
station wagon
The polystyrene pocket consists of two compartments.
for printed matter Universal
Advantages:
- convenient design for placement of several types of promotional material;
- with the application of the logo looks especially impressive;
- designed for desktop placement;
- suitable for business events designed to fill out questionnaires, reviews, forms and receive information about the regulations.
Flaws:
Quartet
The multi-stage design of the polystyrene storage tank has made it popular in the banking industry.
for printed materials Quartet
Advantages:
- simultaneous placement and access to leaflets, booklets, catalogs, price lists;
- injection molding as a production method;
- transparency and quality;
- width varies by order;
- 4 sections with large space for placement.
Flaws:
Calm
The storage tank with vertical placement is made of polystyrene.
for printed materials Stihl
Advantages:
- pocket material - PET;
- three sections are arranged in one row by nesting;
- execution on 6 sections is possible;
- designed for A4 format products;
- economical use of working space;
- it is possible to color the backing and pockets in different colors on request;
- affordable price.
Flaws:
Plot
Acrylic storage is produced in 3 formats.
for printed matter
Advantages:
- light and transparent;
- without connecting elements;
- the enlarged base and angle of inclination heightened the attractiveness;
- average price category;
- available by online order;
- size on order.
Flaws:
Pockets acrylic, plexiglass | | | |
Model | Formats | Size, mm | Weight, grams. |
Attache | AZ | 297*420 | 700 |
| A4 | 310*190*40 | 120 |
| A5 | 148*210 | 130 |
Leader | A4 | 290*228*260 | 290 |
| A6 | 200*155*260 | 130 |
| 1/3А4 | 202*106*260 | 85 |
PET display pockets | A4 | 313*212 horizontal | less than 100 |
| A5 | 160*217 | less than 100 |
| A3 | 310*427 | less than 100 |
| 1/3 A4 | 113*217 | less than 100 |
Booklet holder universal pocket DISP A | A4 | 228*290*26 | - |
| A5 | 155*200*26 | - |
| 1/3 A4 | 106*202*26 | - |
Table tent "Menuholder" | all | standard | - |
Calm | A4*3 sections | 590*245 | 0.5 |
| A4*6 sections | 590*480 | 1 |
Plot | A4 | 300*210 | - |
| A5 | 210*150 | - |
| 1/3 A4 | 210*100 | - |
Conclusion
An effective way to attract the attention of a potential client is an unobtrusive method of open access to information, with the possibility of obtaining a copy for personal use. Wire or glass, plastic drives play the role of distributors of advertising materials through self-service of potential customers.
Convenient placement guarantees the safety of business cards, booklets, leaflets and rational use for their intended purpose.