Ranking of the best clothing franchises for 2022

Working with a franchise helps novice businessmen gain work experience, and experienced entrepreneurs expand their business. The ranking of the best clothing franchises for 2022 will show you the popular risk-free investment options.

Pros, cons

Every business has its advantages and disadvantages.

Pros:

• ready-made popular brand;
• no need to invest in advertising;
• ready scheme of sales, marketing, corporate identity;
• consultations on the selection, design, repair of premises;
• assistance in recruitment, training of employees;
• post-opening counselling.

Additional benefits: ready-made software, trade and security equipment, connection to sales through the website.Often no experience in sales is required.

Minuses:

• you can not change prices, corporate design;
• select, repair the premises strictly according to the requirements;
• purchase of equipment from a specific seller;
• lump sums, royalties.

Before choosing a suitable option, it is worth evaluating personal capabilities: financial (calculate investments, expenses for at least 6 months), temporary (ability to devote the maximum amount of time to work), compliance with strict standards.

Popular Options

Common types by category:

• underwear: "Calzedonia", "TEZENIS", DIM, "Intimissimi", "INCANTO", "Parisian", "Marc & André", "Stilpark", "Dimanche Lingerie", "Triumph", "Milabelle";
• sportswear: Sportlandia, FORWARD, Quiksilver, Speedo, ANTA Sports, GS SPORT GROUP, Falco Shop;
• fashion clothes: SELA, Diverse, Befree, Concept Club, LOVE REPUBLIC, Button Blue, SERGINNETTI, INCANTO.

All information about products, features of work, sales, answers to common questions can be obtained on the official website of the company, through social networks, order a call back.

How to choose

Before buying the best option, it is worth evaluating a lot of information: your own capabilities, market conditions, product popularity, expert reviews, data on websites.

Main steps:

1. Study the statistics of the locality (for a stationary, online store).
2. View the number, location of existing stores.
3. Find out the approximate cost of renting premises.
4. Decide on the type, brand (to study the range, quality, prices of products).
5. Contact a company representative, read the conditions, requirements, cost.
6. Justification of royalty, lump-sum contribution.
7. Pay attention to free, paid services (training, consultations).

Statistical data on official websites on the population, the number of children of different ages (sale of children's goods), demographic data, the number of outlets of various kinds, the level of average wages. The information will help you choose a popular segment, price category.

Selection criteria: financial attractiveness, popularity of the company, high-quality support, number of operating franchise points, clear information at the first contact with the franchisor.

Ranking of the best clothing franchises for 2022

The review of popular offers is based on reviews, information from specialists, site users. There are 2 common categories: children's, women's clothing.

Baby clothes

5th place

Founded in 2002, franchises since 2008.

The Russian manufacturer belongs to the middle price category. It has a large assortment for children 7-14 years old. Clothing categories: top, casual, school uniform, accessories (ties, collars), underwear, socks, tights. There are sections with bags, backpacks, shoes.

It has 49 own enterprises, 41 franchise branches.

Main indicators:

• investments (rubles): from 2.500.000 to 3.500.000;
• payback 12-18 months;
• profit per month 100,000 rubles;
• no royalty, lump sum.

There are two purchase options:

1. LIGHT (cities up to 200,000 population) - area 40-70 sq.m., investments from 2.500.000 rubles, payback from 12 months.
2. FULL (cities with more than 200,000 inhabitants) - area 70-120 sq.m., amount from 3.500.000 rubles, payback from 17 months.

The following services are provided: advice and assistance in finding, designing, repairing, designing a store; drawing up a business plan for 3 years; training; Buyback of an unsold collection (20%).

The main office of the company is located at the address: Kostroma, Severnaya Pravdy street, 41/21.

There are 5 points in Moscow: Lubyanka (Teatralny proezd, building 5, vl. 1, Central Children's Mall), Kotelniki (1st Pokrovsky proezd, 5, Mega Belaya Dacha shopping mall), MKAD 65 km (Vegas Crocus City shopping mall), Prospekt Mira , 211 (SEC Zolotoy Vavilon), Teatralny proezd, 5 building 2.

Telephone number 8 (800) 700-67-29 every day, seven days a week, from 10-00 to 22-00.

• a large assortment;
• there are shoes, backpacks, accessories;
• two purchase options;
• without royalty, lump sum;
• free consultations and promotional materials;
• education;
• drawing up a business plan for 3 years.

• payback 12-18 months.

4th place

They have been operating since 2015, selling franchises - 2021.

Part of JAST Holding. Created an E-Commerce community, which includes suppliers, businessmen, specialists.

Has 1 own enterprise, 10 franchises. There are 6 sales channels (social networks, instant messengers, marketplaces, websites).

Terms of purchase (rubles):

• three formats (Start 45.000, Standart 125.000, VIP 300.000);
• lump sum 45.000;
• royalty 2.500;
• payback - 3-4 months;
• monthly profit 50.000-60.000.

Advantages of the company: suppliers from Russia and Asian countries, no warehouse or retail space required (online sales), you can start without work experience. Free distance learning consists of PDF files, video tutorials.

Additional services upon purchase: a brand book, a database of suppliers, a personal business consultant, a developed corporate identity for online sales, social media posts.

Contact phone 8-800-301-64-84 from 10-00 to 19-00.

• simple conditions;
• Shop online;
• choice of options for investment amounts;
• free training, supplier databases;
• no work experience;
• source of additional income;
• not tied to a specific location.

• franchise experience since 2021.

3rd place

Start of work - 2010.

Part of the Concept Group. The range includes clothes (casual options, school uniforms, underwear, swimwear), shoes, accessories for children 3-8 years old, 8-14 years old. Refers to the "fast fashion" type. Produces 150 new models per month, 9 collections per year.

Two package options (no royalty, lump sum):

1. "Standard": area over 100 sq.m., investment 4.300.000, profit 250.000-350.000, payback 24 months.
2. "Mini": premises from 70 sq.m., investment 3.100.000, profit 250.000-350.000, payback - 24 months.

Packages differ in the size of the premises, the amount of investments.

Additional services: search, repair, equipment of premises; supply of equipment (electrical, lighting, cash, software); goods, company uniform, training.

Address of the main office of the company: St. Petersburg, Kazanskaya street, 25, A, office 304.

Telephone connection in St. Petersburg: +7-812-322-11-22.

• a variety of goods for children 3-14 years old;
• updating collections, models;
• no lump sum, royalty;
• two types of packages;
• monthly profit;
• extra help.

• payback time - 2 years.

2nd place GULLIVER

It has been operating since 1997, franchises - 2006.

Controls two brands: "GULLIVER", "Button Blue".

The range includes clothes for different age groups (newborns, teenagers, schoolchildren) from 0 to 15 years. There are sections with shoes, toys, school accessories.

Products are in the "medium+" segment. 12-16 new designer collections are released annually.

There are 75 own, 104 franchised enterprises.

Terms:

• no royalties, lump sum;
• opening from 2.500.000 rubles;
• commodity filling 1.500.000-2.500.000.

Additionally: training and practical exercises, assistance in selecting premises, analytical information, marketing plan.

The central office is located in Moscow, Honey lane, house 5, building 1.

Contact phone 8-495-995-11-23 (ext. 394).

• wide selection;
• age from 0 to 15 years;
• there are shoes, school accessories;
• no lump sum, royalty;
• additional help;
• great experience with the company;
• popular brand.

• not identified.

1 place Choupette

Start of work - since 2007, franchises - 2011.

Belongs to the "medium+" segment. Brand distribution: 86 cities, 130 stores, 300 retail chains.

The company has its own production, design office. Produces clothing options:

• discharge from the hospital, christening;
• festive, everyday collections (0-12 years);
• school uniform (height up to 170 cm);
• outerwear;
• hats, shoes, underwear, accessories.

Offers three franchise options (lump fee\rubles):

1. Classical: 190.000, royalty-free.
2. Investment: 240.000, 0% royalties.
3. Rebranding: 140.000, 6% royalty.

Total investment - 5.200.000, payback - 1 year, monthly profit - 100.000.

There are 7 stages of opening: calculation of an individual financial model, registration of a lease, development of a franchise agreement, 3d visualization of the premises (design, repair), preparation of equipment and goods, hiring employees and preparing for opening, receiving and arranging equipment and products.

Additionally: consultations, access to the Choupette University online platform, connection to an online store, call center, return of seasonal collections.

The main office is located in Moscow, BC Barclay Plaza II, Barclay street, 6, building 5, office 620.

Contact phone: +7-903-766-45-44.

• products from the birth of a baby;
• there are everyday, solemn options;
• shoes, underwear, accessories;
• famous brand;
• three types of franchises;
• online university;
• connection to the online store;
• you can return old collections.

• total investment amount.

Women's

4th place

Online sales have been operating since 2016, franchising - 2018.

Has 1 own, 35 franchise enterprises.

Issues, sells categories:

• festive, everyday dresses;
• suits, sets;
• warm, knitted dresses;
• tracksuits;
• coats, jackets.

Investment amounts (rubles):

1. Start 79.000.
2. Monthly turnover 150.000.
3. Payback 5-9 weeks.
4. Royalty free.
5. Lump sum 59.000.

Additionally: use of products without purchases and storage, design of an online store, work through social networks and the wildberries martplace, courier services, wholesale prices.

Registration of business - 10 days.

Management address: Moscow, Volgogradsky prospect, 28A.

Phone number 8-926-103-34-84.

• online store;
• clearance within 10 days;
• choice of goods;
• courier services;
• consultations;
• payment for advertising, domain.

• not identified.

3rd place

The Russian brand has been operating since 2017, franchises - 2022.

Products belong to the "mass market" segment.

Has 3 stores in Moscow. The maximum revenue of one store is 12,000,000 rubles per month. The average value of the check is 5.830 rubles.

The youth brand produces clothing categories:

• top;
• daily;
• swimwear, shorts;
• shoes;
• bijouterie, glasses, bags, backpacks;
• hats, caps, scarves, scarves, gloves.

New models are released every 2 weeks.

Two purchase options, depending on the area (rubles):

1. 100 sq.m.: investment 3.200.000, purchase 3.000.000, monthly turnover 2.900.000, lump sum 500.000, payback 23-25 ​​months, profit 270.000.
2. 150 sq.m.: installment 4.900.000, purchase 4.500.000, monthly turnover 4.800.000, lump sum 500.000, payback in 20 months, profit 490.000.

The amount of investment includes rent, logistics, repairs, equipment. A lump-sum fee pays for consultations on finding premises, design development, training and recruitment, software connection, access to the database.

Additionally: a guarantee (after the closure redeems goods and equipment), a return of 10% of past collections, additional earnings through the Internet site.

You can calculate a business plan through a special form on the company's website.

Company address: Moscow, Khodynsky Boulevard, 4, 501-KSK.

Phone: 8-800-555-31-68 from 9-00 to 21-00 daily.

• wide selection;
• there are shoes, backpacks, gloves;
• popular youth brand;
• new models every 14 days;
• two options for the area of ​​\u200b\u200bthe room;
• guarantee of purchase of goods, equipment;
• return of 10% of old collections;
• sales through the online store.

• opening in cities of more than 500,000 people;
• investment amounts.

2nd place SERGINNETTI

The Russian company has been manufacturing products since 1996, franchises - 2011.

There are 10 own, 117 franchise outlets.

Produces goods for women from 18 years old with an average, high income.

Categories: top, home, casual, holiday. Separate sections: "Plus size", overalls, knitwear, sweatshirts, accessories (belts, jewelry, hats, stoles).

Number of annual collections - 6, special Christmas party. There are three lines:

• "pretty woman" (sizes up to 54);
• "Promo" (everyday options);
• "Evening" (evening dresses, suits).

Main conditions:

1. Finance: investments 2.500.000, payback 1 year, profit 200.000.
2. Premises: population up to 200.000 - 40-100 sq.m., population over 200.000 - 80-150 sq.m.
3. Additional requirements for the premises: air conditioning, ceiling height from 3 m, telephone line, internet.
4. The minimum order for goods is 100,000 rubles (one collection).

No royalty, lump sum.

Additionally: free equipment and branded accessories, training, business plan for three years.

The central office is located at the address: Kazan, Krasnokokshayskaya street, 72.

Phone numbers: +7-843-561-07-07, +7-843-561-00-43, 8-843-561-07-07 (ext. 1220, 1230, 1221).

• big choice;
• separate categories;
• without additional payments;
• 6 annual collections;
• free training, consultations;
• advertising support.

• not identified.

1st place Concept Club

The Russian company was founded in St. Petersburg (2005). Franchise launch - 2006.

It has 100 own, 110 franchise outlets.

Products are designed for modern women from 25 years of age. 10 collections are released every year. The site is divided into categories: the current collection (Summer 2022), clothes and underwear (categories, collections).

There are sections: sale, eco-leather, last chance, everything up to 1,000 rubles.

Financial investments (rubles):

• Investments 4.500.000;
• monthly profit 200.000;
• payback 1 year;
• no royalty, lump sum.

Separate conditions for the premises, franchisee:

1. Premises: street retail, shop windows, signage, internet and telephone line connection, three-phase power supply.
2. Shop area: population 100.000-300.000 - 130-170 sq.m.; population over 300.000 – 150-250 sq.m.
3. Franchisee: work experience, availability of funds for 6 months, the population of the city is more than 100,000.

Additionally: consultations (information, legal), work with personnel (training, hiring), equipment (commercial, lighting, electrical), cash registers, programs (goods control), protection against theft.

Company address: St. Petersburg, Kazanskaya street, 25 A, office 304.

Contact phone: +7-812-322-11-22 (ext. 7971, 7843)

• work experience;
• popular domestic brand;
• many categories, collections;
• discount system;
• no royalties, lump sum;
• many open points;
• support at all stages.

• many requirements for the premises, the franchisee.

Conclusion

Various types of cooperation help beginners, experienced businessmen to gain additional experience in offline and online sales. The rating of the best clothing franchises for 2022 will help you choose the right option for cooperation with a common brand.