Ranking of the best lingerie store franchises for 2022

In simple terms, a franchise is the granting of the right to use a well-known brand by third parties or organizations for the purpose of conducting commercial activities.

The parties to a franchise agreement, or franchise, are called the right holder and the user. The name of the franchisee is also applied to the user, and the franchisor is applied to the right holder. The main normative act to which the contract must comply is Chapter 54 of the Civil Code of the Russian Federation.

We will discuss the best lingerie store franchises below.

A bit of history

This term is from France. It comes from the word franchise, which means privilege or special right. It originated in the 16th century and was first used by bishops as a sign of their right to collect income from trade.

In England, there was a system of "connected houses" similar in meaning. Brewers negotiated with inns to sell goods on their premises, undertaking to pay a share of the sale. Later, the English system took root in America. And here, in the 20th century, the franchising system gained a second wind thanks to the developing automotive industry. The pioneers who began to sell cars through a network of independent car dealerships were representatives of General Motors.

The growth in the number of cars caused a natural increase in the number of gas stations, many of them also began to work on a franchise basis.

After the war, the first to return to the franchise system was the McDonalds chain. Franchisees were subject to stringent requirements to comply with brand standards, but they were not charged as a fixed fee, but as a share of sales revenue, which was beneficial to both parties to the contract.

McDonalds was the first franchise experiment in the USSR. In 1990, the company opened the first restaurant in Moscow. In subsequent years, many Western firms began to use the franchise to sell goods and services on the territory of our country, and later Russian companies also joined them.

The franchise agreement must comply with the current legislation of the country. In Russia, the main organization authorized to monitor the observance of the rights of the parties in such agreements is Rospatent. It monitors the legitimacy of the use of trademarks and other intellectual property of companies.

Characteristics of the sales area

The lingerie market has a strong connection with what items are in demand. Without taking into account the needs of consumers, enterprises selling such goods are unlikely to be able to count on high profits, even if they sell high-quality wardrobe items of well-known brands.

So, if until recently elegant, feminine lingerie models were in great demand, recently they have lost ground and lost ground to comfortable models made in a sporty style. In the segment of men's underwear, fashion trends are not so noticeable, but they also exist and should be taken into account.

All consumers can be divided into age categories:

• 13-17 years old;
• 18-35 years old;
• 36 years and older.

They are divided in matters of style, taste, following fashion trends.

The body-positive traditions that have been planted in recent years, as well as the transition of part of the population to freelance employment, have had a negative impact on the market. Both the first and the second do not stimulate to follow the appearance, including the beauty of underwear. During the pandemic, sales of seductive options fell by 13%, according to Euromonitor, and sales of comfortable models increased by the same amount.

Brands such as Victoria's Secret, which specialized in the production of seductive feminine models, were noticeably affected.Manufacturers such as Agent Provocateur and Cosabella have been able to quickly adapt their production to new trends, and have not only expanded the number of models, but also increased the size range by adding plus sizes.

Nevertheless, sales in this sector of the market show an increase of 8-9% per year, which makes financial investments in lingerie stores profitable.

Where is underwear made?

This type of clothing is sewn in almost all countries of the world. The models created in Russia, China, Belarus, Sri Lanka, Vietnam, Bangladesh, Serbia are the most popular. Traditionally, Uzbek knitwear is considered to be of high quality.

Requirements that high-quality underwear must meet:

• crease resistance;
• non-shrinkage;
• dye stability;
• high quality fabrics and tailoring;
• ergonomics.

The following brands are considered among the best: Palmetta, Comazo, Defile (Russia), Victoria's Secret, Intimissimi, Calvin Klein (Sri Lanka), Triumph (Vietnam), H&M (Bangladesh), Uniqlo (China).

underwear models

These products are very diverse, which allows you to choose the right model for any type of clothing.

Popular bra models:

• gang - looks like a strip of fabric;
• push-up - has gel or foam inserts that lift and visually enlarge the chest;
• balconette - opens the neckline as much as possible, has widely spaced straps;
• pitted - support the chest thanks to a wide band at the base, are comfortable to wear;
• for nursing - have detachable cups;
• with bones - they have rigid foam cups that give the breast an ideal shape;
• with a duplicated cup - gives extra volume and is suitable for wearing with translucent things;
• with soft cups - the most comfortable and harmless look;
• bra-top - is a short T-shirt with sewn-in cups;
• sports - supports the chest due to the special compression properties of the fabric, comfortable to wear;
• bustier - resembles a short top due to the wide ribbon at the base;
• invisible - made of silicone, needed to be worn with dresses with an open back or a deep neckline, the skin does not breathe in them.

Popular women's underwear models are maxi, midi, corset, briefs, shorts, slips, bikinis. Thongs, jocks and tangas look erotic.

Among men's underpants, loose and tight-fitting boxers, briefs, hips, as well as the classics of the genre - comfortable and affordable family underpants, are popular. For lovers of exotic models, we offer slips, thongs, including decorative s-strings, tangas, brazilianos and jockeys.

In addition to briefs and bras, lingerie includes peignoirs, slips, corsets and more.

Ranking of the best lingerie store franchises

The rating includes brands that are distinguished by high-quality, diverse models, are known to a wide range of consumers and are in demand.

Rating of the best lingerie store franchises worth up to 1 million rubles.

This category includes brands that are available to a wide range of merchants, including budding entrepreneurs with a small start-up capital.

ICE SHOP

Investments - from 29 thousand rubles.

One of the most attractive options for starting a business with minimal investment. It is a franchise of a popular online store selling lingerie and clothing. It is possible to work without renting warehouse space and hiring additional staff. The store holds promotions and shoots with the stars.

• more than three years of work in franchising;
• assistance in logistics and preparation of marketing plans;
• payback in the first month;
• two weeks training;
• advertising from experts;
• fast delivery.

• not found.

Besecret

Investments - from 125 thousand rubles.

The online lingerie store offers access to all social networks, instant messengers and marketplaces without paying a lump-sum fee. An experienced team has already launched more than 500 affiliate stores. Franchising activities started in 2022. Franchisees are provided with goods from different suppliers of the most popular brands and models, and assistance is provided with logistics. The average payback period is 3 months.

• demanded assortment;
• assistance with logistics;
• no lump sum;
• can be used as a business start-up with minimal investment.

• Little experience in franchising.

Calzedonia

Investments - from 200 thousand rubles.

The Calzedonia group of companies is a trading network for the sale of tights and underwear of three global brands: Calzedonia, Intimissimi and Tezenis. Experience since 1986 and cooperation with stores in many countries of the world have allowed us to form a competent team that provides comprehensive assistance in opening your own boutique.

• brand awareness;
• work experience;
• range;
• consumer confidence.

• a number of strict requirements for franchisees.

AnikinA

Investments - from 300 thousand rubles.

The domestic brand offers daring, bold models of underwear and swimwear. Designer Anastasia Anikina, who has assembled an experienced team of competent specialists, is at the head of the development. For 6 years of work, more than 50 representative offices have been opened in various cities. The company was founded in 2016, the franchise system was opened in 2018.

• Extensive franchise experience
• support of a personal curator;
• support for the opening of a store in any format, from a sales stand to a boutique;
• a combination of exclusive bold design and affordable price of goods;
• Affordable franchise fee.

• low brand awareness in Russia.

Tatur

Investments - from 600 thousand rubles.

The multi-brand online store offers a variety of models from leading manufacturers, including large sizes. Founded in 1997, has been franchising since 2011. The average payback period for a franchise is 7 months. The main goal is to create competition for Chinese brands that have flooded the market.

• individual approach to the formation of the assortment of each store;
• great experience;
• size ruler;
• quality control of supplied brands.

• not found.

Rating of the best lingerie store franchises worth from 1 to 3 million rubles.

This list includes well-known brands that are in constant demand in the market and have their own circle of consumers.

SERGE

Investments - from 1 million rubles.

The Belarusian brand was founded in 1996, franchise agreements have been concluded since 2008. Represents a wide range of styles for both women and men. In production, great attention is paid to fabrics and materials, as well as ergonomic styles. Thanks to this, the models are not only beautiful, but also comfortable.

• ergonomics and beauty of models;
• the quality of goods;
• great experience;
• own design studio;
• the latest equipment;
• assistance in choosing premises and concluding a lease agreement;
• assistance in the formation of the assortment and the design of the store.

• not found.

Stillok

Investments - from 1 million rubles.

The brand of inexpensive economical underwear is popular due to its value for money. The company was founded in 2007 and has been franchising since 2013. The franchisor provides users with proven business schemes and supports them at all stages of opening and developing a retail outlet.

• great experience;
• affordable assortment;
• assistance in negotiations with landlords;
• education and trainings.

• no male models.

VISAVIS

Investments - from 1.5 million rubles.

A well-recognized and dynamically developing brand of clothing, underwear and accessories is in demand in the market. The company was founded in 2000, franchising has been carried out since 2006. A thorough analysis of the activities of each new store allowed us to improve the principles of work, making them optimal for both parties to the contract.

• popularity and recognition;
• range;
• careful approach to profit maximization;
• quality control;
• partnership support at all stages.

• there is a lump sum.

Parisian

Investments - from 1.5 million rubles.

The domestic brand, founded in 1998, has been operating on a franchise basis since 2009. During this time, franchisees have opened 64 stores, and the total number of stores of this trading network has exceeded one hundred. They are located in different countries of the world. Has its own production in Europe. It is proposed to work with the Parisianka retail chain or the Mademoiselle de Paris retail chain. In the second option, the requirements for the premises are more loyal.

• work experience;
• choice between two networks with different price categories;
• elegant assortment;
• no lump sum.

• not found.

Milavitsa

Investments - from 3 million rubles.

The legendary Belarusian brand, which has been in constant demand for many years. The company was founded in 1996 and started using franchising two years later. Currently, 368 stores open in many countries of the world, including Russia, operate under such conditions.

• excellent reputation;
• recognizable corporate identity;
• flexibility in the formation of the range;
• bonus programs;
• education and training;
• support at all stages of cooperation.

• not found.

Rating of the best lingerie store franchises worth over 3 million rubles.

The terms of the most expensive franchise are offered by brands that usually operate in the premium segment. Their products are expensive, but the beauty, convenience and quality of the models justify the expense.

Enjoy

Investments - from 3.5 million rubles.

The exclusive Italian boutique offers expensive models, handmade from luxurious fabrics and decorated with Swarovski crystals and pearls. The unique design will appeal to lovers of luxury. The range includes swimwear. All models look sexy, feminine, but not vulgar.

• unique assortment;
• premium goods;
• handmade;
• quality;
• individual approach.

• high lump sum;
• strict requirements for stores.

triumph

Investments - from 3.5 million rubles.

Not every lingerie manufacturer can boast a 130-year history of existence on the market, but this brand is just one of them. The company has developed a business model with minimal risks for both parties, which provides a return on investment in a period of 16 to 24 months.

• one of the oldest brands;
• comprehensive support at all stages;
• assistance in the design of the store;
• no lump-sum contribution;
• provision of signs, mannequins, promotional materials.

• cannot be opened in cities with a population of less than 300 thousand people;
• high space requirements.

Stylepark

Investments - from 3.5 million rubles.

Firm "Stilpark" is a partner of the Italian knitwear concern Golden Lady. The assortment includes a number of popular European brands, such as Omsa, MINIMI, SiSi, Filodoro, etc. The brand is one of the leaders in terms of recognition and customer loyalty. The network of stores is represented not only in Russia, but also in the CIS countries.

• recognizable brand;
• stable demand;
• no lump-sum contribution;
• business profitability - up to 50% per annum;
• a financial plan is provided.

• not found.

DESEO

Investments - from 4.5 million rubles.

This company is a subsidiary of the INCITY brand, which produces men's and women's clothing. Founded in 2009. It offers collections of underwear and homewear for both men and women. The company's designers are primarily guided by the needs of consumers and pay great attention to the quality of materials and tailoring.

• there is no lump-sum fee;
• own system of education and training;
• assistance in advertising;
• support at all stages of cooperation;
• goods for men and women.

• high requirements for the premises and location of the store.

Incanto

Investments - from 7 million rubles.

The Italian company was founded in 1993 and has been operating as a franchise since 2006. Stores are open in many countries of Europe and Asia. This brand is also presented on the territory of Russia.Partners are offered support at all stages of cooperation up to the provision of a turnkey store.

• famous brand;
• comprehensive support;
• education and training;
• the possibility of equipping a turnkey store.

• a ban on the sale of other brands;
• large investment.

How to choose

Underwear, despite its apparent invisibility, is an important element of style. Uncomfortable underwear spoils the gait, posture, causes a feeling of discomfort and self-doubt. You can make a mistake in choosing, even buying things with a fitting in the store. Even more chances not to guess with the style and size when making a purchase online.

To minimize errors, you need to follow a few rules.

1. The size. It is necessary to select linen exclusively according to its size. The desire to squeeze into tiny panties, instead of adding sexuality to the image, will make it ridiculous due to the formed constriction on the body, and will not bring comfort when worn. Linen should be completely hidden under outerwear. Sizes vary from brand to brand, so try it on before buying. When choosing a bra, you need to know your bust size and the volume under the bust.
2. Bra strap width. This parameter is directly related to the size of the breast: the larger it is, the wider the straps should be, which can additionally support it. Silicone straps are not the best choice. Contrary to the assurances of manufacturers about invisibility, they are perfectly visible, ugly dig into the skin and can rub it.
3. Bra cup shape. It can be triangular or round. It is necessary to choose a shape based on which one is best suited to the shape of the chest. It is easier to determine this when trying on.
4. Color. It all depends on personal preference.The standard is the presence of linen in white, beige and black, but you can choose it for a specific outfit or just for your mood.
5. Material. Those who prefer natural materials can look at things made of cotton and knitwear. Sports models are often made from the latter. The disadvantage of these fabrics can be considered a quick loss of presentation. Linen made of cotton with lycra will look good under tight-fitting clothes. Polyamide, polyester and elastane last longer, these fabrics are beautiful to look at, durable and provide a great fit. Silk items are very beautiful, they can be purchased for special occasions. When buying panties, an important point is the presence of a cotton gusset.
6. Life time. It is advisable to change this wardrobe item more often, so it is enough if the service life is 1 year. Expensive models of prestigious brands can serve 2-3 years.
7. Quantity. It is considered optimal for a women's wardrobe to have 3-4 pairs of underpants for one bra.
8. Panty shape. On sale you can find a variety of men's and women's options.

Properly selected underwear is not only comfort and convenience, but also self-confidence, so the sale of such accessories will be in constant demand. And this is a good option both for starting a business and for its development.