Top cosmetics franchises for 2022

The cosmetics sales market has not lost its position even during the crisis. In Russia, there are companies with different price ranges and products offered. If we consider the business of opening a cosmetics store, it is better to buy one of the franchises and develop under a well-known brand. In the article, we will consider tips on how to choose the right option for the price and work criteria, which affects the popularity of business models, as well as the main mistakes when choosing cosmetics franchises in 2022.

Description

Running a franchise business is an agreement that has a number of undeniable advantages. But there are some nuances that should not be forgotten.

Pros:

• no need to promote the company;
• most organizational issues are decided by the founders;
• uninterrupted supply of products;
• lack of seasonal sales.

Minuses:

• restriction in some matters according to the contract;
• big competition.

Suggested formats:

• boutique;
• mass market;
• monobrand;
• Asian products;
• eco-friendly goods;
• professional tools;
• online store.

Criterias of choice

Recommendations on what to look for when concluding a contract:

1. What is the best brand to buy. It is necessary to initially determine what type of product you want to promote, and what format will be most comfortable for work. For example, handmade products made from natural ingredients will have one target audience, while Korean products that replace some modern cosmetology procedures will have a completely different one. Of course, you can choose a franchise that specializes in a wide range of different brands, with the function of online sales. But opening such a franchise will require serious financial costs, and will not suit novice businessmen.
2. Check and personal meeting. It is necessary to carefully check the company with which you plan to conclude an agreement. Such a business requires large investments, there is a risk that scammers will fall. It is recommended that you personally meet with the franchisor or his representative. During the discussion, find out if there are any hidden fees in the contract, and what risks the company covers.
3. Long-term cooperation. Support is important at all stages. It is good if the company offers a personal manager to solve complex issues not only during the opening period, but throughout the entire period of activity. So you save yourself from solving issues of accounting, lawyers, economists, logisticians.

Ranking of quality cosmetics franchises for 2022

The rating includes the most popular types of franchises of cosmetic products.

Best Low Cost Franchises

Budget options, with a minimum investment of up to 1 million rubles.

Eyfel Parfum

The perfume business is quite profitable and running. Eyfel fragrances are based on world famous brands, with the addition of an improved essential oil formula. A wide variety of lines allows you to choose a unique fragrance for any gender and age. The company undertakes to provide a turnkey business, from recruiting staff (if necessary) to organizing uninterrupted supplies of goods to the point of sale.

• famous brand;
• high quality raw materials;
• no additional fees or charges.

• not identified.

Indicators	Characteristics
Investments (₽)	490 thousand
Payback period (months)	5
Year of launch	2015
Contract form	commercial compensation agreement
Income (₽)	150 thousand

MYSKIN

Korean cosmetics are quite popular in Russia, they are distinguished by their natural composition and quick visible results. The company cooperates with a large number of different stores (Magnit Cosmetics, Golden Apple, Lenta, Auchan, etc.). Franchise terms: the company undertakes to train personnel, develop marketing and deliver goods to the region. There are no additional fees or monthly royalties.

• natural cosmetic;
• payback in just six months.
• turnkey business.

• do not grant regional exclusivity.

Indicators	Characteristics
Investments (₽)	700 thousand
Payback period (months)	6
Year of launch	2017
franchise agreement	commercial compensation agreement
Income (₽)	150 thousand

Shine Is

Modern lifestyle - ethical cosmetics brand provides a wide range of inexpensive, but effective products for daily care of different skin types. Our own laboratory allows us to reduce costs, develop products together with European brands. All materials (leaflets, banners, testers) are provided free of charge from the first delivery.

• products are not tested on animals;
• simple means for daily care;
• own research laboratory.

• additional space requirements.

Indicators	Characteristics
Investments (₽)	500 thousand
Payback period (months)	6-8
Year of launch	2020
Additional contributions (₽)	No
Income (₽)	100 thousand

Ecomarket Malina

The company offers a wide range of products and high quality raw materials. The range of cosmetics for the face, body, hair, suitable for the whole family, decorative cosmetics for sensitive skin are also on sale. Cosmetics and household chemicals are absolutely safe for the environment. Average price for products: 300-500 rubles.

• high quality;
• natural composition;
• the average markup is 100%.

• not identified.

Indicators	Characteristics
Investments (₽)	800 thousand
Payback period (months)	8
Year of launch	2017
Lump sum (₽)	200 thousand
Income (₽)	130 thousand

FLORMAR

The well-known European brand has offices in several countries. In 2018, he appeared in Russia. A complete financial model for launching stores/islands is provided.All clauses of the contract are transparent, there are no additional fees and hidden extra charges. Get exclusive rights to your region.

• no additional fees;
• professional cosmetics in the middle price segment;
• the franchisee is granted the status of an official partner in one territory.

• not identified.

Indicators	Characteristics
Investments (₽)	800 thousand
Payback period (months)	6
Launch year in Russia	2018
Additional payments (₽)	No
Income (₽)	175 thousand

Ojuvi EAU De Parfum — perfumery

Cosmetics and perfumery are quite profitable business. Due to the high quality of French raw materials, the products have a delicate, persistent aroma that can leave behind a noble trail. Points can be located in shopping centers or large stores. Banners, equipment, racks, printed materials are provided by the company free of charge, with the first delivery of products.

• suitable for a small town;
• exclusive right to sell in the selected shopping center;
• quick profit.

• limited product lines.

Indicators	Characteristics
Investments (₽)	300 thousand
Payback period (months)	4
Launch year in Russia	2018
Requirements for partners	business qualities, entrepreneurial ability, initiative, desire to earn
Income (₽)	300 thousand

MeiTan

Production facilities are located in several countries: China, India, Thailand, Russia, Israel. The company offers more than 400 different products, including food, jewelry, hygiene products and household chemicals. Price category: average and above average.

• unique author's developments;
• a large assortment;
• New items are released every season.

• not identified.

Indicators	Characteristics
Investments (₽)	587 thousand
Payback period (months)	6
Launch year in Russia	2003
Additional contributions	No
Income (₽)	100 thousand

20 MIN SPA AT HOME — boutique with natural masks

The company imposes minimum requirements on the working site (it can be located in any shopping center) and partners. Provide the necessary training, equipment, conduct a unified marketing policy. Promising regions of development: Russia, CIS. The main emphasis is on the minimum time that you need to devote to yourself in order to look like after a beauty salon. Masks are only 20 minutes, but leave a visible effect.

• fast visible effect of application;
• minimum requirements for partners and premises;
• Asian products are very popular.

• limited production.

Indicators	Characteristics
Investments (₽)	350 thousand
Payback period (months)	4
Launch year in Russia	2015
Additional contributions	No
Income (₽)	100 thousand

SKINFOOD

Trade in cosmetics made from natural ingredients is a profitable business. More and more people prefer natural products that do not harm nature and do not contain chemical compounds. Each product is created using unique patented technologies, has a unique composition. For franchisees, a turnkey business is offered. The company takes care of everything from the organization of the workplace, to the supply of products to the point of sale.

• the company has more than 500 points of sale in 15 countries around the world;
• there are no analogues of products;
• individual approach to each region.

• additional requirements for staff and outlet.

Indicators	Characteristics
Investments (₽)	800 thousand
Payback period (months)	8
Launch year in Russia	2008
Additional contributions	No
Income (₽)	100 thousand

TakeCareStudio - natural handmade soap

Each product is unique and handcrafted. The composition includes plant extracts, oils and natural scrubs. The partner is provided with exclusive conditions for the presentation of the range, a competitive price level, the possibility of stable and profitable development. The marketing plan is the same for the entire network.

• competitive prices;
• constant updating of the assortment;
• natural composition.

• not identified.

Indicators	Characteristics
Investments (₽)	300 thousand
Payback period (months)	5
Launch year in Russia	2011
Additional contributions	No
Income (₽)	50 thousand

NYX Professional Makeup

The franchisee gets the right to work under the brand name NYX PROFESSIONAL MAKEUP, an individual opening plan, with an economic calculation of development in a particular region. Free training of specialists in Moscow is provided. Subject to all recommendations, in 2-3 months of work you can reach full payback

• quick profit;
• own loyalty program;
• personal manager.

• high requirements for the outlet.

Indicators	Characteristics
Investments (₽)	450 thousand
Payback period (months)	2
Launch year in Russia	2013
Additional contributions	No
Income (₽)	200 thousand

The best franchises with investments from 1 million rubles

fresh line

Cosmetics and perfumery from a well-known company in the domestic market since 2012. Proved its worth and customer focus. Products are made without parabens, sulfates and other chemicals. Infusions of various herbs are used. All products are handmade using the most modern developments in a family-owned factory near Athens. Free delivery to the transport company of St. Petersburg.

• famous brand;
• natural ingredients;
• great functionality.

• excessive demands on the city of discovery.

Options	Meaning
Investments (₽)	1000000
Payback (months)	8-10
Royalty (₽)	No
Lump sum (₽)	250000
Profit (₽)	200000

Belarusian cosmetics

Belarusian cosmetic products, according to buyers, have a number of advantages, such as a low price segment with high efficiency, a wide range that is constantly updated with new products, as well as various loyalty programs. The company has over 200 stores operating in 38 regions of Russia, as well as in Kyrgyzstan and Uzbekistan. All franchises operate in full mode, none is at the point of loss.

• opening time up to 2 months;
• all material for the opening is provided free of charge;
• no additional fees.

• not identified.

Options	Meaning
Investments (₽)	2700000
Payback (months)	6-8
Royalty (₽)	No
Lump sum (₽)	400000
Profit (₽)	150000

MAC Cosmetics

Mac cosmetics from a Canadian manufacturer in Russia operates only under a franchise, you cannot buy their goods in a regular store. The company offers not only a line of decorative products, but also accessories for its application, perfumes, manicure and pedicure products.

• unique patented product;
• reliability of cooperation;
• ongoing development support.

• Products cannot be purchased from the online store.

Options	Meaning
Investments (₽)	3000000
Payback (months)	10-12
Royalty (₽)	No
Lump sum (₽)	500000
Profit (₽)	100000

Letique Cosmetics

Letik cosmetics is a popular, recognizable brand, the opening of a store is accompanied by effective promotional activities. Thanks to this, payback is achieved in the shortest possible time.The company does not care where the cosmetics, the island or a separate department will be sold, the concept of presentation and the maximum interest of the franchisee in the result are important to it.

• the product is not tested on animals;
• a ready-made business model is provided;
• work without intermediaries.

• the first order must be at least 600 thousand rubles.

Options	Meaning
Investments (₽)	1000000
Payback (months)	6
Royalty (₽)	No
Lump sum (₽)	90000
Profit (₽)	100000

Crimean house

The Crimean franchise makes it possible to open a department in any city, without competitors. The assortment includes cosmetics for hair and body, herbal preparations, products (honey, nuts, jam, cheeses, spices), souvenirs. The company offers the best products from natural ingredients at an attractive price.

• low representation of Crimean products in the CIS markets;
• various formats of outlets;
• high quality raw materials.

• not identified.

Options	Meaning
Investments (₽)	1100000
Payback (months)	11
Lump sum (₽)	200000
Profitability (%)	15
Profit (₽)	150000

rainbow smile

The federal network of stores "within walking distance" is located in many cities of Russia. It works break-even due to the constant updating of the assortment expansion, reasonable prices and periodic loyalty programs. Cooperating with the company, save on your own departments (purchasing and logistics service, quality management, price policy, etc.).

• in the sale of goods of daily demand;
• no additional hidden fees;
• access to a unified information and analytical system of the company.

• excessive requirements for the franchisee.

Options	Meaning
Investments (₽)	3000000
Payback (months)	24
Lump sum (₽)	84000
Royalty (%)	2.4% of revenue
Profit (₽)	500000

MIXIT

The company makes it possible to preserve beauty and youth in a natural way, without resorting to the services of plastic surgeons. All products are made according to a unique recipe from natural, herbal ingredients. Cosmetics are not tested on animals. Each product is presented on test stands to get acquainted with the line and choose the most suitable option.

• own production;
• unique recipe;
• famous brand.

• not identified.

Options	Meaning
Investments (₽)	3000000
Payback (months)	7-10
Lump sum (₽)	450000
Royalty (%)	No
Sales region	Russia, Kazakhstan, Belarus

Yves Rocher

The company has its own online cosmetics store, which allows you to arrange delivery to your city at the best prices (if there is an open department there). On the site you can see the review of products, read customer reviews, choose the right product.

• possibility to order online;
• cosmetics and perfumery from herbal ingredients;
• customer orientation.

• high saturation of products in certain regions.

Options	Meaning
Investments (₽)	6500000
Payback (year)	2-3
Lump sum (₽)	No
Royalty (%)	No
Sales region	Russia

Letual

The company occupies a leading position in the market of cosmetic products. Its goal is to maximize coverage of the country's territory. Today, more than 500 stores are open, 115 of them in Moscow. Cosmetics are sold both in stores and through the official website. Each store in the network has certain service standards.First of all, they are aimed at the high quality of service, the appearance of the staff, their involvement and the desire to help with the purchase.

• branded products of world companies;
• famous name;
• constant updating of the range.

• high requirements for retail space.

Options	Meaning
Investments (₽)	5000000
Payback (months)	18
Lump sum (₽)	No
Royalty (%)	calculated individually

Golden Apple

The Golden Apple is a fairly profitable network, but it requires large investments. Buying a franchise for a novice businessman will not work, there are strict rules for the franchisee and the place where the store opens. It began its activity in 2004, during which time it has proved its worth in the market and acquired “loyal” customers. Here you can find not only popular models and brands of cosmetics, but also little-known companies.

• the best manufacturers of cosmetics and perfumery cooperate with the company;
• full support of the founders;
• a wide range of goods.

• large investments are needed.

Options	Meaning
Investments (₽)	15000000
Payback (year)	20-24
Lump sum (₽)	No
Royalty (%)	No
Sales region	Russia

The article examined what types of franchises there are, how much it costs to open a turnkey business, and also which company is better to acquire a franchise under certain conditions.