Ranking the best makeup brands for 2022

There is no woman who would not use decorative cosmetics at least in minimal quantities. A light lip tint or an evening make-up, a nude make-up or a cat-eye effect… Each of us has our own makeup preferences and chooses the cosmetics that will achieve the desired effect. But, how to choose the right mascara or lipstick, which shadows to give preference to? We will help you make the choice a little easier by talking about the best brands of decorative cosmetics.

A bit of history

It is hard to believe, but decorative cosmetics have been present in human life for more than 5 thousand years.

The country where decorative cosmetics appeared is considered to be Egypt.It was there that women figured out how to protect their skin from the scorching sun. White was used. They also began to use black paint based on antimony for eyeliner. And to give the skin a greater blush, crushed flowers were great.

After cosmetics began to appear in Greece, Italy.

Interesting Facts:

1. The first prototype of modern mascara was created by a 19-year-old student who offered the product to his sister to try out. The latter was delighted, despite the fact that the composition of the carcass was a mixture of petroleum jelly and soot.
2. The first lipstick, or rather its prototype, appeared in ancient Mesopotamia about 4000 years ago. Then women came up with the idea of ​​decorating their lips with dust from precious minerals.
3. The word "cosmetics" was coined by the Greeks, it comes from "cosmos", which is interpreted as "decorate" or "arrange"

The best Russian and Belarusian brands of decorative cosmetics.

In a single rating, manufacturers of these countries are united by us because:

1. The number of companies producing "decoratives" in our and neighboring countries is not large, and they cannot fully compete with foreign brands.
2. At the same time, the assortment is quite wide, which allows ladies to do makeup using only Russian and Belarusian products.
3. The brands from this selection attract with the cost of their products with good quality.
4. Most often, Russian and Belarusian cosmetics are sold in the same retail chains.

Art Visage

A relatively young Russian brand that began its work on the creation of decorative cosmetics in 1998. It was then that the first experimental batch of mascara appeared, and a little later the recipe for moisturizing lipstick was approved.

Since 2000, the volume of production by the manufacturer has been significantly increased due to the opening of production facilities in Zelenograd (Moscow region).

All products of this brand are made on the basis of raw materials and technologies supplied by the leaders of the cosmetic industry.

The range includes products for make-up of the face, eyes, lips, eyebrows, nails.

Popular means:

ART-VISAGE Mascara Chicago

Available in black and brown. Gives volume to eyelashes, separates, lengthens. Silicone brush, conical. The manufacturer claims it is waterproof, but the experience of using this product by many ladies does not confirm this.

Cost: 190 rubles.

• Fits well;
• Separates and slightly lengthens lashes;
• Gives volume.

• crumbling;
• Not waterproof despite claims.

ART-VISAGE Cream Blush

The composition is very weightless texture, which is easy to apply on the face, the color looks natural and natural. With a blush of this consistency, you can easily vary the intensity of the color. When choosing certain shades, they can be applied not only on the cheekbones, but also on the eyelids or lips.

Blush is packaged in a jar, weight - 5 gr. Cost: 300 rubles.

• Versatility;
• Ease of application;
• Persistence.

• No.

PROMAKEUP laboratory

This cosmetic brand has chosen professional make-up artists as its target audience, all products are multifunctional and easy to use.

The range includes products for make-up of the face, lips, eyes, as well as cleansing compositions.

The company's kits look attractive, aimed at achieving a certain effect and combining popular and in-demand tools among makeup artists:

Makeup lifting product book

The set includes hydrogel patches, hyaluronic serum, moisturizing face spray, silk powder, lip pencil. The price of the set is 3200 rubles.

• A selection of funds for a lifting effect;
• The price does not include the cost of powder (that is, powder as a gift).

• No.

PERFECT SKIN product book

This set is worth choosing for those who are just starting to work with this brand. The book includes bestsellers selected by makeup artists. It:

• Makeup base oil PERFECT SKIN, 20 ml;
• Shining makeup base RADIANCE SKIN, 50ml;
• Hyaluronic facial serum NEW SKIN, 20 ml;
• Highlighter GLOWING SKIN;
• Lip scrub SOFT LIPS (chocolate).

Together, these products work on the quality of the skin, making it flawless.

The cost of the set is 2700 rubles.

• The effect of the use of these products, as they say, on the face;
• The price of the highlighter is not included in the total cost of the set.

• No.

TRUE MATTE product book

This set is the choice of those who dream of skin without oily sheen. The products included in the kit will allow you to achieve a beautiful velvety effect without overdrying the skin. What is included in the TRUE MATTE kit:

• Hyaluronic serum NEW SKIN, 20 ml;
• Softening make-up base SLEEK SKIN, 50 ml;
• Finishing transparent powder TRUE MATTE, 10 gr;
• Makeup Fixer STEAM FIX, 50 ml;
• Professional make-up sponge PROMAKEUP SPONGE.

Price: 2700 rubles.

• Performs assigned tasks;
• Includes means for preparing the skin for makeup, as well as for its final stage;
• The softening base is a gift and is not included in the price.

• No.

In addition to these kits, on the official website of the manufacturer, you can get acquainted with all available products and create your own makeup artist kit.

Belita Vitex

The name of the brand under which care products and decorative cosmetics are presented on the market is nothing but the name of two companies JV "BELITA" LLC and CJSC "VITEKS". The history of the company begins in 1989, when a joint Italian-Belarusian enterprise "Belita" was created, the founder of which on the Belarusian side was "BELBYTKOMPLEKT", today called CJSC "VITEKS". Initially, the equipment and formulas of some cosmetics were transferred by the Italian side. Later, the company has already deployed its laboratories, gradually increasing the range of products.

The company began producing decorative cosmetics in the 2000s.

Despite the fact that the care products in the company's catalogs are the most widely represented, the choice of makeup products will also not disappoint with the range and quality.

Tools that clients appreciated:

Bielita Luxury Argan Oil Mascara

The conical brush, made of silicone, perfectly separates the cilia, giving them extra volume. Mascara is applied easily, does not crumple.

Price - 300 rubles.

• Easy to apply;
• Gives volume;
• Washes off easily.

• Allergy sufferers should be careful, there are complaints of itching.

Bielita Foundation Classic Moisturizing + Nourishing 2 in 1

The foundation is designed to even out complexion, hide signs of fatigue, the composition has a nourishing effect. The cream is packed in a tube, it is squeezed out conveniently. There are several shades to choose from. The volume of the tube is 30 ml.

Cost: 159 rubles.

• Non-comedogenic;
• Nourishes and moisturizes the skin;
• Creates an even finish.

• No significant ones noted.

VITEX CHEEK COLOR cream blush

This product is a novelty that successfully combines the classic functions of a blush and a convenient stick-shaped package. The texture is creamy, easy to apply and easy to blend. The resulting shade is translucent, light, delicate. The manufacturer offers three tones to choose from.

• Convenient packaging;
• Ease of application;
• The result is not flashy, natural.

• There are no significant ones.

Asian decorative cosmetics

This group includes eminent manufacturers from South Korea and Japan.

Shiseido

The history of the brand goes back to 1872, making Shiseido the oldest cosmetics company in the world. However, the company did not immediately begin to deal with cosmetics, initially it began to exist as a network of small pharmacies. This, in general, is logical, given that the founder of the company was the chief pharmacist of the Japanese Imperial Navy, Arinobu Fukuhara.

It was Shiseido that became the first cosmetic company that created foundation creams to eliminate skin imperfections and correct its tone.

The development of the Eudermine foundation was a reaction to the mass poisoning of Japanese women with lead, since it was this substance that formed the basis of the white used for makeup at that time.

The widespread opening of the manufacturer's cosmetic stores dates back to the beginning of the last century. Today their number exceeds 25 thousand.

Today, Shiseido decorative cosmetics are represented by products for lips, eyes, and facial skin. The choice is great. The following products are especially popular with ladies:

LacquerInk lip gloss

This lacquer gloss will allow you to create a dense coating on the lips, without giving a feeling of stickiness or dryness. The durability of the product is 4 hours. You can choose from 12 colors.

The cost of lacquer gloss: from 1200 rubles.

• Can be used alone or on top of another coating;
• Excellent durability;
• Form fingering, providing the optimal amount of funds;
• Choice of shades.

• No.

ArchLiner Ink Architectural Eyeliner

This is a liquid eyeliner that is equally well suited for those who like to draw clear and thin lines, and those who add expressiveness to the eyes due to wide eyeliners.

The applicator in this eyeliner is ultra-thin, curved, which allows you to apply the composition with extreme precision. At the same time, the eyeliner applied to the eyelid dries quickly and remains on the skin for up to 12 hours. It is moisture resistant and does not smudge.

The eyeliner costs from 1100 rubles.

• Ultra-thin applicator;
• Fast drying lines;
• Water resistance of the eyeliner;
• Smear resistance.

• You will have to get used to any liquid eyeliner, so to speak, to fill your hand.

Matte lipstick ModernMatte

If you want to achieve a light powdery finish with deep color, then ModernMatte is a great choice. Upon application, the lips are creamy yet lightweight. The color palette is impressive, with over 20 shades to choose from. The unique shape of the stick allows you to make a smooth lip contour without using a pencil. The durability of the composition reaches 8 hours.

The cost of ModernMatte is from 1300 rubles.

• Ease of application;
• Coating resistance;
• The widest choice of shades;
• Luxurious matte.

• Only for lips without flaws, any crack will be carefully emphasized.

The Face Shop

This brand was founded in 1962, but until 2003 the company was engaged only in wholesale sales, and opened its own first store in 2003 in Korea. And within a year, the number of retail branded stores reached 100, and since 2004 the brand began to "conquer the world."

Today The Face Shop is represented in 29 countries, including Russia.

When releasing care and decorative cosmetics, the company relies on natural ingredients, natural make-up, as well as a wide range of products for different skin types. Decorative cosmetics, presented among the products of The Face Shop, certainly do not reach the range of care products, however, the products presented are of high quality and receive excellent customer reviews.

Among the bestsellers of "decoratives" from The Face Shop are:

Face It Maxx Eye Mascara

The mascara has a rich black color and perfect application. Mascara does not form lumps on the cilia, does not stick them together, does not crumble, does not smear.Provides volume and definition to lashes with a unique double-ended brush.

Cost: 1400 rubles.

• Double-sided brush: fluffy on one side, rubber on the other;
• Texture elasticity;
• Ease of application;
• Rich pigment.

• No.

Ultra Shine Lip Gloss

Lip gloss is available in 8 shades, after application it creates a vibrant color with a glossy shine on the lips. Due to the inclusion of pearl particles on the lips, a shimmering effect is created.

Cost: 1200 rubles.

• Choice of shades;
• Convenient applicator for application;
• Beautiful shimmer on the lips.

• Not too durable.

Shu Uemura

The world famous brand takes its name from the founder, makeup artist Shu Uemura. Since childhood, he dreamed of an acting career, but pain did not allow him to achieve what he wanted, then at one of the rehabilitation courses he got the idea that if you can’t get on the stage of the theater, then you should try your luck behind the scenes. So he entered the Tokyo Academy of Beauty and Hairdressing, wanting to make up actors later. The dream came true, and the young man grew from an assistant to a make-up artist and even worked in Hollywood. He later returns to Japan, where he opens his own make-up school. And only at the age of 68 the master launches his own production of cosmetics.

Shu Uemura's debut product is a facial cleansing oil.

Later, the first make-up collection was born. Bold color decisions quickly made the brand not only popular, but even cult. In addition to decorative and skin care cosmetics, the brand is also popular for its makeup tools.

Here are just a few of Shu Uemura's top sellers:

ONITSUKA Eyeshadow Palette

Eight colors are collected in one palette, for convenience there is a mirror. The color palettes of the palettes are different. There are two in total. The photo below shows a range of terracotta shades. The collection is limited and created in collaboration with Onitsuka Tiger.

The combination of shades in the palette allows you to create a make-up suitable for everyday life, however, the added bright orange or red colors make it possible to make the make-up not trivial.

The cost of the palette is from 4300 rubles.

• Convenient packaging with a lock;
• Diverse color scheme;
• There is a mirror.

• No applicator included.

Rouge unlimited matte

This lipstick is the choice of those who do not like extra gloss on their lips. A soft matte effect is achieved by including ultra-fine powder particles in the composition, which allows you to smooth out the relief of the lips and mask imperfections. The composition of the product provides nutrition to the lips, and also moisturizes them well. Lips look neat for a long time.

The cost of lipstick: 1300 rubles.

• The widest choice of shades, more than 20;
• Smoothes the skin of the lips;
• Nourishing and moisturizing lips.

• No.

Etude House

A fairly young Korean brand, when compared with the "whales" described above. Its history began in 1985, but the independent company did not stay long, it was absorbed by the large corporation Pacific Group. The first store was opened in the manufacturer's homeland in 2005, but after only 4 years, their number was already equal to two hundred. Etude House began to earn worldwide popularity in 2009.

Etude House gained particular popularity among young girls due to a wide range of skin care and decorative cosmetics, as well as an interesting design. By the way, Etude House products have repeatedly won various awards, including for the best design.

Curious fact! The name of the brand is inspired by Chopin's etudes, which sound beautiful and flawless according to the creators of cosmetics, this is exactly how a woman using Etude House products will look beautiful and flawless.

What should you pay attention to in the line of decorative cosmetics Etude House?!

Moisturizing gel lip tint

This caring tint allows you not only to improve the condition of the skin of the lips, but also to dilute makeup with amazing shades. With this weightless tint, the face looks fresher, but at the same time expressive.

Eye catching and packaging. This is a mini ice cream, that is, visual enjoyment is also guaranteed.

Cost: 600 rubles.

• Choice of colors and fragrances;
• Easy finish;
• Leaving effect.

• No.

Mascara OH M'EYE LASH BLACK TINT MASCARA

This black mascara is attractive in that it does not weigh down the look, applied to the eyelashes, it creates a light finish. Eyelashes become more expressive, acquire an attractive curve and gloss.

The cost of this tint: 400 rubles.

• Ease of application;
• Fixes the curl of the eyelashes;
• Texture without lumps.

• No.

Best American & Canadian Color Cosmetics

The United States, as well as Asian countries, can boast a huge number of brands that produce decorative cosmetics.The latter is presented both in the mass market and in the luxury class, there are also brands for professional makeup artists. Let's focus on the three most popular manufacturers.

M A C

This brand of professional cosmetics hails from Toronto. It was there in the 80s of the last century that two creative and creative people, Frank Toscana, a makeup artist and photographer, and Frank Angelo, the owner of a beauty salon, took care of the lack of decorative cosmetics suitable for work and photography. It was decided to create it on our own, and at first the funds were literally created in the kitchen, from where they were sold in the salon. With the growth of popularity in a narrow environment, incomes also grew, it became possible to launch their own cosmetic line, which was done in 1984.

M·A·C's take on the cosmetics industry began with the introduction of a rich red matte lipstick used for Madonna's photo shoots.

Today, M·A·C products are represented in more than 90 countries around the world. And although the company is now part of the Estée Lauder Companies, it has retained its individual design and continues to release new categories of products every year.

Bestsellers from M A C:

RETRO MATTE LIPSTICK

The same lipstick with which the company burst into the world of decorative cosmetics. Applied to the lips, it provides intense color and a completely matte finish. The absence of excessive shine makes the product indispensable for filming. You can choose your shade from 4 available.

The cost of lipstick: 1700 rubles.

• Matte finish;
• Does not spread, does not roll;
• Gives rich color.

• Not a great selection of colors.

Mascara IN EXTREME DIMENSION 3D BLACK LASH

Intense black pigment and a unique silicone brush create maximum volume for lashes with a subtle curve. The special tip of the brush allows you to carefully paint over the lower cilia and short hairs in the corners of the eyes. The look becomes more expressive and bright.

Cost: from 1900 rubles.

• Innovative brush;
• Does not crumple when applied;
• Does not crumble;
• Doesn't smudge;
• Suitable for those who wear contact lenses.

• Not marked.

Eyeshadow Palette 12 ART LIBRARY: NUDE MODEL

This palette is an indispensable thing for those who use shadows in makeup. The range of shades is chosen in such a way that it allows you to create both day and evening makeup. Ultra-pigmented shadows are easy to apply and blend well. They can be applied both dry and wet, with fingers, brush or sponge.

The cost of the palette: 4700 rubles.

• Neutral shades suitable for most women;
• The ability to create both everyday and brighter makeup;
• Application variability.

• Not identified.

Bobby Brown

The name of this American brand is nothing but the name of its founder. By the way, it is believed that it was Bobby Brown, a make-up artist and makeup artist, who was one of the first to rely on nude makeup, when there were bright and flashy shades everywhere. It was after this “successfully played bet” that Bobby decided to release a collection of lipsticks in brown tones, which became the starting point for the emergence of her own brand.

After lipsticks, foundations with a unique yellow pigment appeared on the shelves, which blended perfectly with the skin, making makeup natural, creating an even tone without turning the face into a mask.

The makeup artist promoted minimalism in makeup, as well as the fact that a woman's face at any age should look healthy and radiant, and not be painted.

Today in the range of Bobbi Brown you can find everything you need to create a complete make-up. A distinctive feature of the compositions is complete safety, the absence of chemical odors and potential allergens in the composition.

What to choose in the variety of funds ?!

Lipstick CRUSHED LIP COLOR

More than 20 shades and texture of the balm, as well as a moisturizing formula, allow lips to get a luxurious effect. They not only receive care, but also look kissed. It is on the latter that the manufacturer relies.

Lipstick does not roll, satin-matte finish lasts all day.

The cost of lipstick: 2400 rubles.

• Balm and lipstick in one product;
• Durability without dryness;
• Does not roll;
• Variety of shades.

• No.

LONG-WEAR CREAM SHADOW STICK

These are universal pencil shadows that will reliably hold color, will not smudge or roll. It is these properties that provide the tool with well-deserved popularity and a lot of positive reviews. There are about 20 shades to choose from, there are matte options, and there are shimmery ones. Whatever shade is chosen, a brush is not required to apply it.

The cost of a pencil: 3000 rubles.

• Ease of application;
• Multifunctionality: you can emphasize the lash line, highlight the eyelid, create accents, etc.;
• High pigment content;
• Fortitude;
• The color does not fade during the day.

• No.

Multifunctional face powder Brightening Brick

A unique all-in-one product that combines warm shades of bronzer and blush. Powder applied to fair skin will give it a natural glow, as if coming from within. Powder can be applied to the entire face or highlight the cheekbones.

The cost of powder: 4500 rubles.

• Gives natural radiance to the skin;
• Can only be used as a blush;
• There are three shades to choose from to suit your skin tone.

• Not marked.

The best European brands of decorative cosmetics.

Europe is a trendsetter, it is here that the majority of luxury cosmetic brands are concentrated. But along with the goods of the premium segment, worthy mass-market cosmetics are also produced here, we will mention some brands of various price categories below.

L'Oreal Paris

Perhaps, we can safely say that L'Oréal Paris is one of the leading brands that combine quality and reasonable cost. Products of this manufacturer can be bought in almost any store. L'Oréal Paris has been around for over 100 years and is committed to creating safe, quality and effective products.

The founder of L'Oréal Paris is the chemist Eugene Schueller, who was distinguished by an unstoppable craving for scientific progress. It is the manufacturability and safe ingredients that bring the popularity of the company's products to this day.

The history of the company dates back to 1909 with the creation of a revolutionary hair dye.It was hair dye that for many years remained the main product of the company. Makeup products in the L'Oréal Paris line appeared only in the 80s of the last century.

Today, L'Oréal Paris make-up line offers the widest selection of products for the face, eyes and lips. Consider popular positions.

Nude lipstick

Available in 8 shades, it has a creamy texture, gives the lips softness and smoothness, the finish is satin.

• Formula with argan oil;
• Natural floral oriental fragrance;
• New technology with particles of white pigment to enhance the shade.

• No.

Mascara Look Bambi

After applying mascara, the look becomes more expressive, wide open, the effect of false eyelashes is achieved. Even one layer is enough for a pronounced visual effect. Mascara is applied evenly, does not crumple.

• Rich pigment;
• The brush captures and twists each eyelash;
• Care effect;
• Creating the effect of false eyelashes, lush volume;
• Does not crumble;
• Easy to apply.

• No.

Powder Alliance Perfect perfect fusion

This compact powder is formulated for perfect coverage with a subtle sculpting effect. It blends perfectly with the texture of the skin, does not create a mask effect. There are 5 light shades to choose from.

• Light texture;
• Durability up to 10 hours;
• No mask effect.

• Will not mask pronounced defects - rosacea, redness, etc.

Dior

A brand that has become iconic and is a sign of femininity, elegance and luxury.Digging produces goods in various fields, decorative cosmetics is one of the directions.

The brand inherited its name from the name of its founder, French designer Christian Dior. The company was founded in 1946, the first direction was the manufacture of clothing. Emphatically feminine silhouettes and puffy skirts have become a hallmark of Dior models.

Following clothing, the company began producing perfumes, but the first lipstick appeared in 1955, full-fledged lines of decorative and care cosmetics began to be produced only in 1969.

Among the popular collections are Dior Vernis - nail polishes, Dior Rouge - lipsticks, DiorShow - mascara, Diorskin Nude - foundation, Capture Totale - a series of anti-aging products.

It is difficult to choose the best in this case, because the range and quality makes any product the best if it is properly selected. But still:

Dior Addict Lip Glow

Lip balm with 97% natural ingredients. Care is provided by cherry oil, shea butter, and vegetable wax. As for the color, the gloss is presented in 7 different shades. The finish is light, translucent, emphasizing the natural color of the lips.

The cost of gloss is 2900 rubles.

• Natural composition;
• Choice of shades;
• Care effect;
• Durability up to 6 hours.

• No.

5 Couleurs Couture Eyeshadow Palette

Each of the variants of this palette, and Dior offers 13 color combinations, includes shades that harmonize perfectly with each other. There are options with a matte and satin finish, mother-of-pearl, shiny shadows, as well as with a metallic effect. The texture of the shadows is creamy, so they are easy to apply, do not roll or imprint.

The cost of the palette: 4900 rubles.

• Creamy-powdery texture: durable and light at the same time;
• Rich pigment;
• Choice of finishes;
• Wide palette of shades;
• The set includes two applicators;
• The composition contains caring ingredients, such as aloe vera, pine oil.

• No.

Highlighter Dior Forever Couture Luminizer

The product contains a high amount of shimmering pigments, which allows you to sculpt the face, revive its color, and give the skin a radiance. The highlighter is easy to blend, long-lasting, while retaining natural moisture in the skin and providing it with comfort.

Highlighter cost: 3900 rubles.

• 5 shades to choose from;
• 95% of pigments are of natural origin;
• Care and aesthetic effect in one product;
• Ease of shading;
• Persistence.

• No.

As a conclusion

The brands that are reflected in the rating are a small part of what is represented on the Russian market. You can find good decorative cosmetics not only in the premium class or among professional products, but also in the mass market. In the latter case, it is necessary to study the label with particular care, excluding the presence of allergens, comedogenic and other ingredients that are not good for the skin.

When choosing new products, our recommendation is to visit the official websites of brands, many of them have interesting services, for example, for trying on lipstick, or tips on applying one or another product. This will greatly facilitate the choice of decorative cosmetics and its further use.