For many years, the IKEA network brand for the creation and sale of furniture, as well as related interior items, has occupied a leading position in the Russian market and in the homes of zealous owners. However, this year the company has suspended work in the territory of the Russian Federation. Because of this, such an urgent question arose about an equivalent replacement for IKEA in terms of price and quality. We will learn more about furniture brands similar to IKEA in the review below.
What are chain stores, description
In the current millennium, there are several types of retail chains or retail companies that combine a number of outlets whose activities are designed for a specific consumer. These include the following types.
- Supermarket - has a high service and a loyal audience. Often among the proposals you can find products of their own production.
- Cash & Carry - small wholesale trade is typical for establishments of this format. Here, goods from different small manufacturers are most often found, and the final cost of the purchase will depend on the number of products purchased.
- "Near the house" - as a rule, they work around the clock, the place of concentration of shops is in residential areas. Such markets represent a very wide choice, however, the assortment is made up of high-demand goods, and you won’t be able to find something exclusive here.
- Hypermarkets - unlike the above-mentioned analogues, they have a large area and a varied assortment.
- Discounters - or a store of low prices. Visitors to such outlets mainly make decisions based on promotions, discounts and great offers. These companies are of 2 types:
- hard - with a modest design of the room and a small selection;
- soft - gives importance to the design and interior of sales areas, and the diversity of the range.
What to pay attention to in the current situation
For 2022, the Russian furniture market has many manufacturers that create products that are not inferior in quality to the well-known Swedish brand, and are even able to offer a larger range of furniture. According to experts, manufacturers from China and other loyal countries can also occupy the formed niche. In addition to the existing building mass markets, with product departments for repair and design, it is proposed to pay attention to modern innovations from enterprises working in this direction.
So by 2022, it has become fashionable to make purchases in online stores, as well as marketplaces, where there is a large selection of furniture and related interior items from different suppliers. Here there are models even for the pickiest taste. Which can be ordered through the online catalog. Programs and promotions, bonus companies are regularly held. According to buyers, such non-core platforms as.
- wildberries;
- OZON;
- Yandex Market.
- Consumers will find a wide selection of vintage furniture, as well as elements that can be restored according to their taste preferences, on the Avito platform.
- The Fix Price and Auchan networks provide interesting budget solutions in the field of decor, as well as dishes.
- On Ali express, there are also not only pieces of furniture, there is there:
- textile;
- children's products;
- and a lot of non-standard things for interior design.
Pros and cons of furniture marketplaces and online stores
The popularity of network business models is due to such advantages.
- No need to leave the house and stand in line.
- Convenient work schedule. You can make the right purchase at any time.
- Favorable offers and bonuses for wholesalers.
- Selected interior items are delivered to your home.
- Shopping in similar stores will be cheaper.
- Large selection of goods.
- Frequent profitable offers, all kinds of promotions. Reliable companies do not neglect cashback loyalty programs or personalized approaches, thus establishing strong relationships with their customers for years to come.
- An accessible page with reviews from previous customers, which helps not to make mistakes when choosing the right product.
- Payment by any method.
However, there are also disadvantages here.
- It is not possible to evaluate the quality of the product, as well as the working condition before purchase. Which increases the risk of purchasing a product of inadequate quality.
- When ordering furniture in an online store, it happens that the long-awaited product in the end does not meet the owner's expectations.
- If courier duties are assigned to postal services, delivery may be delayed. This aspect matters if an interesting present is conceived by a certain date.
- There is an opportunity to encounter fraud, since almost anyone can start and arrange a portal on the network.
Criteria for choosing a suitable store
- Location. This feature is important to consider when ordering delivery. And when deciding where to stop, pay attention to the location of the points of issue or the presence of branches nearby.
- The appearance of a hypermarket or an Internet portal. Serious companies are aimed at high sales, therefore, they will try to create a sense of reliability and comfort even visually, designing their website or showroom.
- Product characteristics. Trusted stores provide their customers with comprehensive product information.Not just the type of furniture, but more details, such as the material used, color and so on.
- Positive reviews. You can get acquainted with them on popular city forums. Or the old method - ask your friends.
- Catalog - every self-respecting company has a list of available models. As a rule, there are subsections by furniture class:
And also by the type of structures for various rooms:
- kitchen;
- living room;
- bedroom;
- children's.
The quality of the photographs must also be high. For an Internet portal, photos of products from different angles are desirable, and conscientious enterprises even provide images in 3D format so that you can rotate the model, evaluating the product comprehensively.
Rating of high-quality Internet sites analogues of IKEA
First furniture
The brand has long been known in the domestic market, while the assortment of this enterprise includes over 12,000 items of interior items for different premises. Here you will find products:
- for the arrangement of the apartment;
- country house;
- office
- a variety of accessories of medium and high cost.
The goods are distinguished by a wide selection, reasonable prices and often held promotions.
Advantages:
- Own delivery service;
- installment;
- detailed catalog;
- return guarantees;
- convenient service;
- polite employees;
- tangible discounts;
- branches in Russia.
Flaws:
- Require prepayment;
- order cannot be tracked.
HomeMe.ru.
The Internet hypermarket is able to surprise with a variety of offers and goods for the interior. Here you can easily find products of different categories, furniture:
- for home;
- office
- or garden.
The store has its own network of factories, which allows it to create special products, while adhering to the average price of products.This approach contributes to regular quality control at each stage of the creation of the final product.
Advantages:
- Availability of own production;
- wide selection;
- promotions are often carried out;
- own courier service;
- a network of retail stores;
- fast ordering;
- nice site design.
Flaws:
- Little guarantee;
- comes across a marriage;
- there are difficulties with the return;
- long delivery.
krovat.ru
Not so long ago, an online platform that has become famous is engaged in intermediary activities between small businesses and potential customers. The main direction is popular models of beds, different styles and types, but you can find:
- sofas;
- mattresses;
- bedroom furniture;
- wardrobes and chests of drawers.
There are about 5 thousand names in the company's register:
- with additional function.
- here you can choose a comfortable base;
- convenient size;
- as well as available materials for the future product;
- the desired shade of the coating;
- there are analogues without a base at all, with or without roomy boxes for bedding;
- with or without mattress.
The organization cooperates with almost 20 furniture factories in Russia alone. The main office is located in the capital.
Advantages:
- Direct deliveries from manufacturers;
- acceptable rate;
- loyalty programs;
- own courier service;
- installment is in effect;
- Delivery or pickup available upon request.
- any convenient payment method is relevant.
Flaws:
- No own brand
- the purchase has to wait a long time;
- service is not up to par.
- no mobile apps.
Stolplit
Perhaps the most popular online furniture store in the domestic market. The company is distinguished by a large assortment, as well as an abundance of high technologies.Among the brand's offerings you can find:
- kitchen;
- sleeping;
- office headsets;
- items for the design of the main hall;
- rooms for children;
- finished hallways.
In the proposed catalog there are headsets not only for decorating the rooms of a residential building, but also elements for giving, impressive options from a solid array. The marketplace website also offers to get acquainted with 3d models in the spirit of modern minimalism.
Advantages:
- Abundance of discounts and promotional offers;
- there is an opportunity to issue an installment plan;
- inexpensive models;
- a wide selection of interior items;
- timely delivery;
- build quality;
- large color palette.
Flaws:
- Customer service does not match the level of the store.
angstrem
This domestic holding is engaged in the sale of upholstered and cabinet furniture. The organization uses not only personal manufacturing workshops, but also its own regional retail network. The range includes kits for a variety of rooms, as well as individual items.
Advantages:
- Good warranty period of 10 years;
- delivery is carried out in any region;
- a chance to order your own design project;
- frequent promotions;
- the possibility of deferred payment up to 36 months;
- a large selection of ready-made products;
- decent quality of the case and assembly parts;
- helpful staff;
- many branches.
Flaws:
- Products without discounts are very expensive.
Sofa color
A store that has already managed to earn the trust of customers. Among the extensive assortment, you will find the most necessary furnishings. Products are of high quality and correspond to the fashionable realities of 2022. The frame of the furniture mainly consists of metal that can withstand significant loads.
Advantages:
- Variety of products;
- the interior looks aesthetically pleasing;
- frequent promotions;
- performance quality;
- good warranty period;
- the presence of a network of salons and online stores;
- opportunity to apply for an installment plan.
Flaws:
- No own transport company;
- insufficient information about the product;
- Color may not match what is in the picture.
- full prepayment;
- bad hotline.
Your house
A network company that connected at once a whole host of popular Russian brands today. For a short period of time, branches of this trading platform appeared almost everywhere. The organization also has its own online stores and over fifty places where you can get products not only in the capital regions. Among the items there are about 2,000 different options for upholstered and cabinet furniture for home and garden.
Advantages:
- Lots of interesting offers;
- convenient work schedule;
- polite employees;
- a large number of outlets.
Flaws:
- Difficult site navigation
- have to wait a long time;
- difficulties with feedback;
- SMS order cannot be tracked.
Top of the best manufacturers with a network of own stores
Dyatkovo
The branches of this manufacturer are scattered in different cities of our Motherland, this fact has made it one of the largest enterprises for the manufacture of interior items. The manufacturer creates headsets for any room, from the nursery to the hallway. The emphasis is on more modern youth formats, although the unshakable classics remain a priority. At the moment, the manufacturer is also actively developing towards a palace gloss and premium class, taking into account the modern layout of apartments.
Advantages:
- The company actively cooperates with the Italian designer;
- there are inexpensive solutions for small spaces;
- control at every stage;
- eco-friendly materials;
- own production;
- accessible site;
- an extensive network of salons;
- performance quality.
Flaws:
Triya
A division of the Volgodonsk plant of wood-based panels, the purpose of which is the creation of natural, environmentally friendly interior items. In the company's catalog you can find both elite case models and more affordable items. Products are made on the basis of existing standards of design and aesthetics, and each stage of creation takes place under the supervision of a specialist.
Advantages:
- Ecological production – the company sows the cut areas in a new way;
- possibility of 3D interior modeling;
- own factory of raw materials;
- design reliability;
- optimal rates;
- your portal;
- there are discounts.
Flaws:
- Does not create furniture.
Askona
The mention of this manufacturer is steadily associated with orthopedic mattresses, however, among the names there are also:
- sofas;
- dressers;
- bedside tables;
- racks;
- cabinets;
- ready-made bedroom sets;
- soft wood or metal furnishings.
However, as before, textiles remain the main direction, as well as furniture cleaning products and elements for a good rest. The company continues to improve, offering its customers the best quality products. And to create soft accessories, eco-leather is mainly used.
Advantages:
- Online store, as well as a discount center;
- the details of the mechanisms are well worked out;
- trained courteous staff;
- natural materials;
- there is a delivery company;
- big choice;
- you can order the assembly;
- accessible internet portal;
- eco-friendly approach to creation.
Flaws:
- Quite expensive;
- tedious red tape in case of a return.
Delo Design
This domestic furniture showroom often offers new dishes and a large selection of household accessories. Among the products you can also find:
- elements for the kitchen;
- tables;
- various types of textiles;
- warm blankets;
- holders for things;
- decor options and more.
In the nature of this brand, commitment to a certain minimalist style, with calm color shades.
Advantages:
- Delo Design is based in St. Petersburg;
- a wide selection of different furniture;
- seasoned style;
- there is a mobile application;
- the quality of the models;
- delivery to the place;
- retail purchase is possible;
- payment by card or cash.
Flaws:
The best general stores
Leroy Merlin
This brand can compete with IKEA. It is worth noting here that the assortment, as well as the design of products, are in many ways similar to those of the Swedish giant. Among the names of Leroy Merlin there are:
- textile elements;
- ready-made kits;
- as well as separate options for tables;
- chairs;
- various little things to decorate rooms.
There is a wide range of products for repair:
- doors;
- sockets;
- fixing and storage systems;
- floors;
- tiles and so on.
Advantages:
- Wide selection;
- allowable rates;
- various promotions;
- staff behavior;
- communication via the Internet;
- the possibility of a return.
Flaws:
- Follow the direction of DIY or assemble by yourself;
- work with the online service is still imperfect.
Shatura
This online store is able to pleasantly surprise you with its high-quality and aesthetic furniture at an affordable price. During production, interior items are subjected to careful control, which guarantees greater manufacturability and quality. The company uses materials resistant to abrasion and temperature changes.The presented models differ in design:
- restrained classic;
- exquisite baroque;
- including the rebellious oriental style.
All of them were mastered by the masters of the company. Shatura also paid attention to fans of forged interiors. Among the offers of this specialized marketplace you can find:
- forged bed;
- bench;
- cabinet;
- dressing tables and mirrors - made in bronze or gilded.
In addition, it is possible to place an order for textile accessories, the bases for which are carefully selected by the manufacturer.
Advantages:
- Good selection of furniture for different tastes;
- the company's factories often produced products for Ikea (bedside tables, shelving, etc.);
- high quality and inexpensive;
- conscientious performance;
- delivery service works well;
- made in Russia;
- online access;
- beautiful goods for children;
- Payment can be made in different ways.
Flaws:
hoff
The products of this company are as close as possible to the solutions of the popular Swedish giant. And although the very name of the structure is closer to the German language, this is a Russian enterprise. The store offers a variety of products from headsets to interior accessories. The Hoff hypermarket chain is in line with the fashion trends of 2022, offering interesting novelties, sofas and armchairs from European and domestic manufacturers at affordable prices.
Advantages:
- Large selection of exclusive gizmos;
- discount options;
- personal Internet account;
- shopping malls everywhere;
- well-trained employees;
- moderate rates.
Flaws:
- Lack of information on key issues;
- no feedback;
- long delivery.
What should be the conclusion
As you can see, the main requirement for modern chain stores that want to occupy the IKEA niche are fresh solutions, ergonomics and wide functionality of the models presented there. The same criteria as the manner of execution, pricing policy and brand of the manufacturer are determined by the buyer's own preferences. And finally some tips.
- Before ordering furniture, do not be too lazy to familiarize yourself in detail with the services provided by the selected store, which can be changed depending on the delivery area.
- Check if certain products are in stock.
Experience shows that such things for housing are acquired for a long time, which means that the manufacturer must be reliable. The above review of reliable online sites and the best manufacturers, suppliers and the recommendations outlined will help you make the right choice and decide which store is better to buy the desired piece of furniture.