Today, the smartphone market is undergoing changes. It receives new models that are gradually replacing samples of earlier years and even months. Our review will focus on one of the new LG Velvet products. Quite unexpectedly, LG made a loud announcement of its new phone, a review of which we will present below. First, let's talk about the company - the manufacturer.
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Let's start with the fact that this company has always been one of the recognizable phone brands, especially in America, but now the company's business is not going well. In 2012, a record number of sales was recorded. They were one of the largest manufacturers in terms of global market share, at the same time, the company was one of the top three in terms of sales in the United States. But after that, the company was overtaken by such a rapid fall that the ruble would be envious.The company's market share in the smartphone industry today is measured at almost zero.
And so, what caused this terrible collapse. In short, competition. And from this follows reason number 2 - the price. The company did not want to adjust to the market, and even record low sales did not stop management, quarter after quarter, management refused to make adjustments to one of the most important aspects - price. With nothing spectacular to set them apart from the competition, LG could take action to win back some of its customers, such as by lowering prices. They succumbed to the trend of overpriced goods, while not reinforcing it with any special features that attract a new buyer.
Not so long ago, LG officially announced the LG Velvet. The first in a new line of phones to put design above specs. Also, they broke with the tradition of alphanumeric names for their devices in favor of simpler names. The design of this smartphone will be different from other smartphones from this manufacturer. But first things first.
Here we can see the solution for the design of the rear camera in the form of raindrops and an LED flash under the main sensor. This is a departure from the current trend of smartphones with giant "gas stoves" on the back. It's really cool that the manufacturer decided to stand out with its neater design. The curved body on the front and back emphasize its individuality.
The elegance with which the smartphone is made contributes to the fact that you want to pick it up and examine it from all sides in more detail.The colors in which the phone case is made are striking in their superiority, by the way, there are five of them, these are:
For this smartphone, a large diagonal screen was defined, as much as 6.8 inches. Its manufacturer is Cinema FullVision OLED. With all this superiority, the resolution is quite standard, namely 1080 x 2460. At the bottom of the screen is a sensor responsible for reading the fingerprint of the owner of the device. The front camera is made in the form of a drop, and it is located in the upper central part of the front of the case.
The design solution in the form of 3D Arc Design distinguishes this model as a pioneer in the company in general. Despite the material chosen for the manufacture of the case, and this is metal and glass, it is difficult to call it vulnerable. It is equipped with special moisture and dust resistance. In other words, with a sharp drop or temperature drop, the phone will not suffer. As for the dimensions: it is logical to assume that due to the large diagonal of the screen, the phone itself is also quite voluminous. And it would seem that because of this it should be bulky and heavy, but the developers managed to solve this problem, and what do we see? It is quite light and at the same time thin. All these options allow you to comfortably place the phone in one hand and control it with one thumb.
An important parameter is the processor, which many call the real “heart” of the phone, and the operation of all smartphone systems depends on how this heart works. So, one of the top processors of recent times, Qualcomm Snapdragon 765 G, was chosen for this model. Despite this, it cannot provide powerful performance.
Let's move on to the review of the phone's memory.If most phones have several configurations of this parameter, then the consumer does not have to choose here. Manufacturers presented only one option, and these are 8 and 128 GB of operational and permanent, respectively. For some, the available volume may not seem quite sufficient, but the manufacturers did not leave anyone indifferent and provided additional space for a memory card.
Considering the supported communications, their set will be standard:
As we wrote above, this smartphone is distinguished by the design of the main camera sensors. Despite the slightly protruding sensor of the uppermost camera, the phone can easily lie on a plane and not roll down. Most recent models cannot boast of this, because due to the design of the camera sensors in a single rectangular area, the phone often needs to be placed with the screen down. Yes, and it does not look very attractive. In this regard, manufacturers can put a fat plus. Let's move on to the characteristics. The main camera has a parameter of 48 megapixels, the other two sensors are 8 and 5 megapixels each and they belong to the wide-angle and macro lenses. As for the front, here it is 16 megapixels. All sensors work perfectly under any lighting conditions. The pictures are bright and highly detailed.
Another highlight of this innovation is the sensor for analytical sound reading during recording and its processing. Those. it automatically eliminates clutter and unnecessary noise from the recording.
Along with high performance, consumers also want a large battery capacity. I would like to note that in the past, smartphones from the manufacturer we are considering did not please their users with long work. Those.With increased use of the phone, it was necessary to charge it 2 times a day. Here the volume is 4300 mAh. Plus, there is also fast and wireless charging at 30 and 10 watts, respectively.
Parameter | Characteristic |
Dimensions | 167.1 x 74.1 x 7.85mm |
The weight | 180 g |
Case color | Red, white, green, grey, purple |
Material | aluminum and glass |
Screen diagonal | 6.8 inches |
Aspect Ratio | 2.278x1 |
Screen resolution | 1080 x 2460 p |
Screen-to-body ratio | 0.8897 |
Dimensions | 69.43 x 158.15mm |
Sensors | Approximation, light, accelerometer, fingerprint scan |
Main camera first module | 48 MP |
Aperture | f/1.8 |
Flash | Double LED |
Photo Resolution | 8000 x 6000 pixels |
Video resolution | 7680 x 4320 pixels |
Additional camera features | Autofocus, optical image stabilization, face detection, time lapse, slow motion, panorama, portrait mode, night mode, continuous shooting, self-timer, macro |
Second module | 8 MP |
Third module | 5 MP |
Front-camera | 16 MP |
Aperture | f/2 |
Photo Resolution | 4608 x 3456 p |
Video resolution | 1920 x 1080 p |
Flash | Screen |
additional characteristics | Face unlock |
OS | Android 10 |
CPU | Qualcomm Snapdragon 765G |
Number of Cores | 8 |
Frequency | 2133 MHz |
RAM | 8 GB |
ROM | 128 GB |
Memory card | There is |
Navigation | A - GPS, GLONASS |
Communication | 802.11a/b/g/n. Wi-Fi Hotspot, Wi-Fi Direct, Wi-Fi Display, Dual Band |
WiFi 6 | |
Bluetooth | 5.1 |
Characteristics | A2DP, AVRCP,EDR, HFP, HID, HSP, LE, MAP |
USB type | Tupe-C |
Version | 2.0 |
Usability | Charging, storage, On-The-Go |
Headphone jack | Not |
Used connection technologies | Computer sync, OTA sync, Tethering, infrared |
Browser Supported Devices | HTML, HTML 5, CSS 3. |
Battery capacity | 4300mAh |
Battery type | Li–Ion |
Additional battery specifications | fast charging |
Wireless charger | There is |
Number of Sim-cards | 2 |
Type of | Nano |
Working mode | alternating |
Speakers | Stereo |
3.5mm audio port | There is |
Radio | There is |
fingerprint scanner | Bottom of the screen |
Unlock | Fingerprint scan, face recognition |
Sensors, sensors | Proximity sensor, light, Hall. Accelerometer, Gyroscope, Compass, Barometer, Fingerprint Scan |
If we are talking about the Domestic market, then it is not worth waiting for a presentation on it, but the world market can enjoy the announcement from May 7th. The average price for the model was set at 51 thousand rubles. The phone may appear on the shelves of specialized stores as early as June this year.
In conclusion, we note that LG impressed most consumers with its new product even at the announcement stage. And what I want to say, the smartphone is fully consistent with its price, declared by the company. It is perfect for those who like to take pictures, surf the Internet or read online. In addition to all this, the phone can act as a gadget. And we all would like to hope that it is this device that will save the economic situation in the company that has developed today.After all, as mentioned above, things are there, frankly, not very well.