Best Books for Marketers in 2022

Consumer market analytics is an area where you need to constantly expand your knowledge, learn, grasp new features, and learn fresh life hacks. Marketing is not only for marketers, it will be useful for business owners, sales managers, copywriters and just professionals in their field. To be afloat in modern realities, it will not be superfluous to study the rating of the best books for marketers and select something new for yourself.

How to choose

To find an interesting book on marketing, pay attention to your knowledge in this area. Who you are? Professional or teapot? Having designated your level, you can begin to search for exciting reading matter. Below is a selection of popular books. Some publications were written a long time ago, but there are common truths that never lose their relevance, and this should be taken into account. New editions are good because they open up fresh opportunities based on modern, recently emerging technologies.

Do not be afraid to make mistakes when choosing, in any case, each of these books contains important information and will be useful to both marketers of any level, and people who believe that they are far from marketing.

Rating of the best books for marketers

Philip Kotler "Fundamentals of Marketing"

If you are interested in the best authors on marketing, then you should definitely pay attention to Philip Kotler and his work "Fundamentals of Marketing". The author is a professor of international marketing with a master's degree in economics and an honorary Ph.D. His book is not just a hit or a bestseller, no, it is a real “Bible” for marketing. And it will be interesting for both beginners and experienced marketers.

The "Fundamentals of Marketing" successfully combines theory, examples of practice and methodological techniques aimed at consolidating and mastering the material.Thanks to reading the author, everything will fall apart in your head and the basics of any business will begin to seem self-evident. Since nothing lasts forever in the world, some of the information from the book loses its relevance over time, for example, this applies to stories with some companies. Therefore, look at the year of publication of the publication, the book is constantly reprinted and in 2018 a fresh version was released.

By the way, the author is one of the top five marketers, and his advice is relevant regardless of time.

You can buy in the "Labyrinth" for 2800 rubles.

• According to readers, one of the best foreign books;
• Easy to read;
• With practical advice;
• The meaning of marketing is revealed;
• Business bestseller;
• Analysis of ups and downs;
• The most bought in our country;
• Systematization of the theory and practice of marketing.

• High price;
• Old editions require revision from today's position.

Handbook of Marketing Director. Marketing planning. Roman Hibing, Scott Cooper.

The Marketing Director's Handbook (Marketing Planning) is the most important tool for both a novice marketer and company executives. The work describes in detail each stage of working on a marketing plan. Practice will become much easier, as the authors disclose in detail information about all the necessary tools and techniques. The book helps to analyze market threats and directs to the right way of communication with the consumer. A bonus will be ready-made forms of analysis tables, if desired, they can be effortlessly used as blanks.In general, if you have no desire to sit out your pants on boring lectures, then get the work of Heebing and Cooper, where everything is chewed to the maximum.

Cost for the 2007 edition: about 600 rubles.

• Excellent business analysis;
• Target markets and marketing goals identified;
• There are ready-made table forms;
• With a step by step action plan;
• Helps develop a marketing strategy;
• Help you become a marketer.

• Not sold in all stores.

"Content marketing. New ways to attract customers in the age of the Internet. Michael Stelzner

It will be very interesting to read an expert in the field of social media, Michael Stelzner. His fascinating work “Content Marketing. New ways to attract customers in the age of the Internet. will be useful for acquaintance to people who spend a lot of time on the network and create this or that content. Also, Stelzner's ideas will be useful for small businesses, as the Internet can be used as a platform to help find interested customers.

The author conveys to the reader in a very original way that people are the engine, and the printed material on the network becomes fuel. Using the techniques described in the book, the reader understands how important it is to gather an audience, make it believe in itself, and only then smoothly cast advertising baits. The language of the narrative is lively, easy to read and, most importantly, captures. There are tips for working with experts.

You can buy the book for 780 rubles.

• Fascinating and exciting, read in one breath;
• Suitable to learn how to write catchy texts;
• Reads quickly and is suitable for reading in transport;
• There are tips for working not only with texts, but also with videos;
• Lots of interesting recommendations and ideas;
• Encourages positive thinking.

• You don't often see them for sale.

Neuromarketing in action. How to get into the buyer's mind. David Lewis

If you are focused on selling your product, then David Lewis in his work “Neuromarketing in action. How to Get into the Buyer's Mind” goes into detail about all the tricks that can be used to drug the buyer. Interestingly, in his book you can not only look with the eyes of an experienced marketer, but also give you the opportunity to feel like a buyer who is being hunted. It turns out a view from one side and the other, drawing an objective picture of what is happening. Neuromarketing is based on studying the behavior of consumers at the time of studying the goods provided. The book presents different situations and describes the reaction of buyers. Studying the behavior of buyers can significantly increase the effectiveness of advertising impact.

How much does such a book cost? You can buy in the "Labyrinth" for 1080 rubles.

• With practical advice on attracting buyers;
• Shows the main tools that allow you to manipulate the buying desire;
• Indicates what to pay attention to;
• Accounting for the emotional state of the buyer;
• Suitable for beginners and general development.

• High price.

"Psychology of persuasion." Robert Cialdini

Any marketer should have knowledge of psychology, and it will never be superfluous to read useful information on this topic.Robert Cialdini's book The Psychology of Persuasion tells about the 50 most effective persuasion methods that are great for building mutually beneficial relationships with other people. “The Psychology of Persuasion” is written in an easy and understandable language, you don’t have to force yourself to read, the content is so captivating that you don’t have time to look back, and reading behind and in your head has a new shelf with the necessary knowledge. Case studies are available and relevant examples are provided to help you learn how to convey your point of view impressively. The book not only talks about the methods of persuasion, but also provides a decent evidence base, thanks to which you can drive all doubts away.

• Written by an expert;
• With practical advice and interesting examples;
• Thanks to the above tips, you can even teach the child the necessary knowledge;
• Easy to read, captivating;
• Helps to establish contacts with people around.

• For some people, what is written may seem like a common truth.

"How to come up with an idea if you're not Ogilvy." Aleksey Ivanov

Many original ideas can be found in the book by Russian author Alexei Ivanov "How to come up with an idea if you are not Ogilvie." The light language of the narrative makes the book “swallow in one gulp”, and the presence of illustrations is an additional bonus. Although the volume is small, the author qualitatively reveals the main idea of ​​the work on practical methods for creating interesting ideas. Alexey Ivanov successfully managed to throw off the veils from stereotyped thinking and stimulate the reader for further action. When templates disappear, there is a lot of room for creativity.The book is suitable for PR specialists, and for businessmen, and for those who like to immerse themselves in fascinating reading.

It is worth noting that this is the first and only Russian book on advertising that has been translated into English and has already been published in the US, Europe and Asia.

This achievement, as well as the fact that this is the only book in our ranking from a Russian author, is in itself a factor for mandatory reading.

You can buy for 400 rubles.

• Easy writing language;
• Captivating storytelling;
• There are illustrations;
• Reads quickly;
• Develops creative thinking;
• Explains how to find original ideas;
• Help you become a marketer;
• Shakes off stereotyped thinking.

• Needs water.

“The power of simplicity. A Guide to Creating Effective Marketing Strategies" Trout, Rivkin

A good guide for business will be the book by Trout and Rivkin “The Power of Simplicity. A Guide to Creating Effective Marketing Strategies. The authors support the concept of "keep it simple and keep it simple". The book provides practical examples and interviews with successful business owners, based on which the readers are invited to simplify the areas of marketing, and thereby effectively control the main points of the business. “The power of simplicity. A Guide to Creating Effective Marketing Strategies evokes emotions in the reader, and at the same time the book is very practical, expanding knowledge. In the process of reading, you can draw conclusions about your business, cutting off unnecessary piles.

You can buy for 800 rubles.

• Helps to cut off unnecessary, simplify and designate goals;
• Ideal for doing business;
• Provides answers to questions;
• Useful for advanced marketers and ordinary people;
• With interesting examples;
• Brilliant in the simplicity of the proposed ideas.

• May not be available for sale.

“Contagious: The psychology of word of mouth. How products and ideas become popular.” Yona Berger

According to readers, one of the worthy books on marketing is the work of Yona Berger called “Contagious: The Psychology of Word of Mouth. How products and ideas become popular. The book clearly shows the main principles of contagion that ensure the success of products. The author explores the characteristics of advertising and explains how popularity is created. The book offers a set of easy-to-understand techniques that create the most effective ads people can pick up. Reading will allow you to understand why this or that content becomes viral, why people are so addicted to it that they start forwarding it on social networks.

You can buy the book for 600 rubles.

• Easy to read and captivating;
• Good translation and good structure of the text;
• A set of methods that can be used in life is proposed;
• There are many informative examples in the plot;
• Infects with the psychology of word of mouth;
• Well reflects the modern world;
• Great for beginners wondering where to start.

• There are repetitions of the same thoughts.

One page marketing plan. How to find new clients, make more money and stand out from the crowd" Allan Deeb. Year of publication 2018.

The novelty of last year that blew up the Internet is the One-Page Marketing Plan. How to Find New Clients, Make More Money, and Stand Out from the Crowd by Allan Deeb. The book is good because it effortlessly breaks stereotypes, and at the same time gives excellent explanations on how to attract buyers (or users). Reading it, you can understand all the nuances of drawing up marketing plans, which means that the book will be useful to all marketers. The reader will hear advice on a variety of topics, from attracting customers, getting rid of competitors and ending with pricing policy. It is very interesting with prices, as it tells about the installation of high price tags and grateful buyers. The edition itself is made at the highest level, plus there are high-quality illustrations.

Cost: approximately 1800 rubles.

• Helps to attract buyers;
• Tells you how to make a competent marketing plan;
• Teaches how to competently get rid of competition;
• Inspires high hopes;
• Written in an engaging style;
• High quality book;
• Suitable for any marketer.

• High price.

"Purple Cow" Seth Godin

And the last book in our ranking of quality books for marketers is Purple Cow by American marketing guru Seth Godin. The title is very original, and its essence is revealed in the process of reading, as the author tells about unusual goods and outstanding services. There are two key ideas in the book: the purple cow always attracts attention, and to become one you need to be a pretty daredevil.There are no universal recommendations regarding the creation of a "purple cow", but there is an author's system that allows you to get closer to this formulation. The book is attractive because it contains a sufficient number of vivid examples. In addition, the easy language of narration captures the reader from the first lines.

You can buy the book for 900 rubles.

• Easy, engaging storytelling style;
• Colorful examples;
• Non-standard ideas;
• Excellent motivation for action;
• Suitable for advanced marketers;
• Nice book design.

• There are complaints that it does not fit well with the realities of the Russian market.

Conclusion

Marketing books are not only a textbook for beginners and experienced marketers, they are a whole fascinating world for any person. In such works, you can learn a lot of knowledge on psychology, learn entertaining tricks, understand how to make your personality bright and interesting for others. These books teach life and give a clear understanding of the human nature, and how easy it is to manipulate us by pressing different fibers of our perception. So, by reading something on marketing, we develop as a strong personality, able to resist temptations, and able to manipulate other people's minds. Each of these books gives us the opportunity to become a marketer or deepen our knowledge in this ever-expanding field.