The best beauty products from Japan for 2022

Japanese women are some of the most beautiful in the world: smooth well-groomed skin, illuminated from the inside, chiseled oval face even in adulthood, thick hair. This is explained by a healthy lifestyle, environmentally friendly food, half of which is healthy seafood. Cosmetics play an important role in the beauty and youth of Japanese women. The beauty industry in the country of the rising sun has moved far ahead over the past decades, overtaking many well-known brands in Europe and America. We offer a rating of the best, according to buyers, beauty products from Japan for 2022 with a description of the characteristics and advantages.

Features of Japanese cosmetics

Attention to details - a feature of Asian cosmetics, including Japanese. Every nuance is important: the shape of the jar or bottle, the design, the color palette of the packaging, the aroma, the consistency of the product. Everything is subject to the main rule - to give the client pleasure when using it. For the same purpose, many beauty products are sold with additional accessories.

High quality - The government of Japan has been funding scientific research of beauty industry manufacturers over the past few decades, taking care of the health, well-being, and life expectancy of citizens. Therefore, the factories are equipped with modern laboratories and the latest equipment.

exotic raw materials - Japanese cosmetics are characterized by the use of environmentally friendly raw materials of Asian origin: snail mucin, pearls, Japanese sophora.
Naturalness - popular Japanese cosmetics are made from natural raw materials (fruit acids, extracts and oils of medicinal herbs and algae, snail mucus, beluga caviar, pearl powder). The Japanese tend to trust organics, not chemistry, so beauty products do not contain synthetic dyes and fragrances, only natural shades of ingredients, natural plant smells.

Hypoallergenic is a consequence of nature. Japanese cosmetics can be safely used by people with sensitive skin and allergies: it is safe. The exception is the individual intolerance of individual components.

Medicinal properties - thanks to the natural composition, extracts of medicinal plants, healing essential oils, beauty products from Japan with a healing effect. Manufacturers adhere to the highest pharmaceutical standards in the manufacture of cosmetics, use the secrets of oriental medicine. This is the secret why women's anti-aging cosmetics for removing age spots effectively fight wrinkles, restoring an even complexion.

Production automation - eliminates the contact of human hands with raw materials, finished products, the ingress of bacteria, as a result - there is no need to add an excess amount of preservatives that are harmful to the skin, which is the addressee of cosmetics.

A wide range of - Japanese manufacturers are constantly working to expand the range of beauty products, developing new formulas and types: gels, mousses, lotions, masks, sunscreens. Care products, decorative products, perfumes of which company is better - buyers decide, the choice is sufficient, there is a product to solve every problem.

Testers - Asian manufacturers care about the buyer, so products in miniature for testing are included. The buyer checks whether this product is suitable for him, what are the sensations from the application, the selection process is simplified.

Criterias of choice

Before running to a cosmetic boutique or collecting a basket in an online store, it is appropriate to consider how to choose the right Japanese cosmetics, what to look for in order to avoid making a mistake when choosing.

Criterias of choice:

1. compound - in the best Japanese beauty products, the decisive criterion is a composition with a predominant proportion of organic, natural ingredients, without harmful substances (alcohol and derivatives, phthalates, synthetic fragrances, preservatives); however, some manufacturers of budget cosmetics increase the percentage of "chemistry", which reduces the cost of the product, but reduces the quality;
2. appointment - be sure to remember what you want to get from cosmetics, choose a product that will not disappoint in use. When buying a facial skin care product, consider your own age, skin type, and its individual characteristics; when choosing lipstick - look (matte, resistant, moisturizing), its color type;
3. customer reviews - it is advisable to study customer reviews, they contain a lot of interesting meaningful information about each beauty product; when buying, it is not appropriate to be guided by advertising, realizing that this is a marketing ploy of the manufacturer, representing the product exclusively from the positive side, while silent about the shortcomings;
4. price – when choosing cosmetics, one should not forget about the ratio of quality and cost of the product. What are the beauty products: mass market class - inexpensive in price, containing a minimum of ingredients, not effective in use, in cheap packaging; the middle market class is characterized by the popularity of models, an affordable average price, higher quality packaging material; for the Lux class, formulas developed on the basis of organic components, the latest achievements in cosmetology and microbiology, clinically proven results, luxurious design are inherent;
5. recommendations - when choosing cosmetics, one should not neglect the advice of friends about those products that they liked.It is important to find out the reasons for positive impressions in relation to your situation. Many sites publish real detailed reviews with a detailed description of the characteristics of each product, beauty bloggers post video reviews analyzing the advantages and disadvantages of cosmetics.

Popular cosmetic brands from Japan

Hada Labo - a well-known brand of skin care cosmetics with a unique natural composition, without harmful additives, dyes. It is considered medicinal because it is manufactured in accordance with pharmaceutical standards. All products of this brand are distinguished by a weightless consistency (hydrated lotions, cream-foams, milk, gel-creams), easy application, instant absorption. This is a great option for daily skin care.

Suhada - the bestseller of the beauty industry in Japan in the premium care segment. Unique formulas based on natural ingredients allow customers to achieve a visible effect after the first use of any drug, especially in the anti-aging line. The brand name translates as “healthy skin”, it fully justifies itself, most of the customer reviews are positive, everyone who has tried the products of this company buys them again. The most popular is the golden line for perfect skin on a cellular basis: serum, nourishing cream, essence.

Atopalm is a luxury skin care brand that creates products for dry, sensitive, damaged skin. Combines the latest developments in the field of cosmetology and the power of natural ingredients. The products are based on a unique patented multi-layer emulsion technology with fatty acids identical to dermal lipids. Herbal ingredients soothe skin suffering from skin diseases, allergies, fatty acid deficiencies.

Shiseido is a popular beauty brand in Russia, each product of which is developed according to secret formulas using ancient recipes in its own research center. The attention of buyers is invariably attracted by colorful packaging and luxurious design. All products go through several stages of research and testing, so they are completely safe for customers with sensitive and allergy-prone skin. The company's arsenal includes a line of products for women of different ages - from care for young problematic skin to a powerful anti-aging fight against wrinkles, flabbiness, and pigmentation.

Isehan - the most popular, oldest Japanese brand that produces decorative and skin care cosmetics. He became famous thanks to the scarlet shade of Benny lipstick. Customers note the perfect ratio of quality and price of the company's products. The bestsellers of this brand are lipstick with a moisturizing complex, powder with UV protection.

Naris - Like many other Japanese cosmetics manufacturers, the company does not accept any harmful chemical additives, working exclusively with natural raw materials from the best suppliers from around the world. Therefore, the result of each product is guaranteed to be exactly as the manufacturer promises. Active substances of organic origin intensively care for the skin, restoring a fresh look, youth and beauty. The most popular products are a hypoallergenic shampoo with a mild formula, a facial wash with hyaluronic acid and collagen.

Pola - The company produces professional cosmetics and products for home use. Each product is thought out not only from the inside.Thanks to high-tech formulas, organic healing composition, but also on the outside: customers are attracted by the stylish packaging design. Cleansing, moisturizing preparations based on thermal water allow you to notice the effect very quickly. Decorative tools allow you to perform high-quality makeup even at home.

MoltoBene is a beauty brand that produces world-famous effective hair care products. The formulas contain only natural ingredients with a high concentration of nutrients:

• algae extracts;
• royal jelly;
• silk proteins, wheat;
• avocado oil;
• herbal extracts.

Even dull hair will be filled with vitality, shine with a healthy shine after several applications of shampoos, conditioners, masks, serums designed specifically for thick hair and styling.

sensai - a well-known brand (until 2007 - Kanebo) with innovative beauty products based on the proteins of Koishimaru imperial silk. The most valuable natural component as a result of the company's scientific developments is able to restore the DNA of the dermis, produce hyaluronic acid for deep hydration. Popular products with a rejuvenating composition based on sakura extract, allowing you to see the result after just a few applications. Products are considered exclusive due to secret unique formulas, old recipes, manufacturing technology features. Beauty makeup products are produced in a huge assortment, presented in different price ranges, they combine high coloring properties with delicate care. The result is a beautiful image, lasting make-up, healthy skin radiance, youth restoration.Wipes for freshness of the face are very popular.

Rating of the best Japanese beauty products for 2022

Pola Estina Alvita Melty Clear Cktansing Makeup Remover Cream

The drug of a well-known company constantly appears in the ranking of quality products from Japan. Suitable for all skin types, does not cause allergies, dryness, peeling. It has a thick texture that melts on the skin. Removes all types of decorative products, including waterproof ones. It is used to remove makeup from the lips and eyes, which are traditionally considered the most sensitive. Restores the water-lipid balance of the dermis, leaves behind a pleasant feeling of freshness. With regular use, it deeply cleanses pores and eliminates blackheads. In a jar of 100 ml of cream, which is enough for a long time.

Average price: 3000 rubles

• large volume;
• hypoallergenic;
• eliminates blackheads;
• saturates the skin with moisture;
• effectively removes makeup;
• suitable for lips and eyes;
• removal of waterproof cosmetics.

• difficult to buy
• awkward packaging.

Lipobeaute Q10 Lifting Lotion by Naris

Many Russian women successfully use this lotion, which, despite the liquid texture, does an excellent job with several rejuvenation tasks at once:

• restoration of elasticity;
• oval lift;
• deep hydration;
• even complexion;
• improvement of the relief of the epidermis.

Powerful natural antioxidants alpha-lipoic acid, coenzyme Q-10 help the process of cell regeneration, which slows down aging, the skin looks young and toned. Citric acid juice, citrus oil lighten age spots, making the complexion more even.The bottle contains 160 ml of lotion without dyes and fragrances. The disadvantage of the tool is the lack of a dispenser, which makes it less economical.

Average price: 1100 rubles

• natural composition;
• powerful antioxidant complex;
• comprehensive anti-aging care;
• excellent lifting effect;
• colorless and odorless.

• ends quickly.

Sunscreen White Gel UV SPF50+ by Hada Labo

Excellent sunscreen with moisturizing function is recognized as one of the best in the middle price segment. It has a light gel texture, similar to milk, thanks to which it is pleasant and convenient to apply, it lasts for a long time. No instant absorption, but without the feeling of a sticky film on the face. Good as a moisturizing base for make-up. Contains four types of hyaluronic acid molecules for better moisture retention in the cells of the dermis. Customers note the simple laconic packaging design, the absence of smell, the most delicate texture, as additional advantages of the product. The jar is not quite suitable for sunscreen, it is inconvenient to take it with you to the beach, you have to apply it with your fingers or a spatula, which is also not very comfortable on vacation. Moreover, there is no protective membrane on the neck, and when the cream is turned on its side, the contents will be on the inside of the lid. But the main thing is the amazing result of protecting the skin of the face and body (since the volume of 100 ml allows such use) from ultraviolet rays.

Average price: 899 rubles

• guaranteed result;
• replaces day moisturizer;
• for different skin types;
• large volume;
• economical consumption;
• fragrance-free;
• easy to apply;
• no feeling of stickiness;
• affordable price.

• awkward packaging.

Nonio Toothpaste by Lion

Preventive paste on medicinal herbs performs three functions at once:

1. eliminates an unpleasant smell;
2. whitens;
3. prevents caries.

One of the best Japanese products for whiter teeth, thanks to an effective formula that includes plant actives and an ionic cleaning principle. Finely dispersed particles create a thick foam that evenly envelops all dental areas. Sodium polyphosphate removes plaque and tartar, inhibits the development of bacteria, refreshes for a long time, cares for the oral cavity, and restores the natural whiteness of tooth enamel. Produced in a large package of 130 g in two types:

• with apple-mint aroma;
• with citrus mint flavor.

It remains only to choose which one is better to buy.

Average price: 343 rubles

• effective ionic cleaning principle;
• caring components based on medicinal herbs;
• large volume;
• guaranteed result;
• good whitening;
• long-lasting feeling of freshness;
• two pleasant aromas to choose from;
• adequate price;
• can be ordered online.

• not identified.

Canmake Cream Cheek Blush

The beauty product of not the most popular Japanese company is in constant demand among older girls and ladies due to its high quality. Despite the rather bright red pigment in the palette, when blending, the blush acquires a natural pink tint. Do not dry, do not irritate the skin. Sold in a convenient pallet with a secure clasp that prevents accidental opening. The design is simple, there is no fragrance. Long hold, do not roll, do not crumble. Weight 2.3 g.

Average price: 725 rubles

• high quality;
• easily shaded;
• natural color on the skin;
• hold on for a long time;
• quality packaging;
• nice texture.

• end quickly.

Face Fresh Paper matting wipes from Sensai

Refreshing handmade linen paper napkins are popular far beyond Japan. Sold in an elegant black cardboard box with gilding, reminiscent of a powder box. When removing the napkins, they do not get confused, taking out one, the edge of the next is shown. The color resembles tracing paper, traces of fat are clearly visible on the surface, which are absorbed instantly, making the skin matte, velvety. Can be applied on powder, tonal foundation - make-up will not suffer. After use, the skin becomes oily again after 3-4 hours. Pack of 100 pieces. One or two is enough for a single use.

Average price: 525 rubles

• natural material;
• both sides can be used;
• do not dry, do not scratch the skin;
• do not spoil makeup;
• instant action.

• the effect does not last long.

Shiseido Tsubaki Damage Care Shampoo

An excellent solution for restoring lifeless, dull, brittle hair, weakened by painting, perm, improper care. The impeccable healing effect is explained by a combination of the latest technologies, the secrets of oriental medicine, and the natural composition of the drug. Hair is nourished from the inside with vitamins, amino acids, oils. After several applications, the condition of the hair improves significantly, and with regular washing with this shampoo, the problem of dull curls and split ends disappears. Suitable for washing colored hair, color does not wash out.
The product is sold in a convenient 500 ml bottle with a dispenser, it has a rich texture, the most delicate aroma of camellia, it gives a thick foam, it is completely washed off. To save the budget, refills are available in soft packs of 345 ml. The advantage is that you do not have to rack your brains where to buy this product: it is sold in many cosmetic stores in any city.

Average price: 1150 rubles

• hair restoration;
• delicate floral scent;
• is well washed off;
• suitable for colored hair;
• gently cleanses without overdrying;
• economically spent;
• interchangeable blocks to save money;
• easy to buy.

• not identified.

Shower gel Kuyura Body care from Shiseido

A whole line of shower gels with delicious floral and fruity aromas will captivate with a delicate texture, lush foam, convenient distribution over the body, and excellent results. The 550 ml bottle is heavy, but comfortable to hold in the hand thanks to its conical shape.
Available in refill packs of 400 ml. Plus the product in an unobtrusive floral relaxing aroma.

Average price: 1015 rubles

• pleasant aroma;
• large volume;
• replacement packages;
• economically spent;
• well cleanses and moisturizes the skin of the body.

• not identified.

Japanese cosmetics are becoming more and more popular among Russians due to the observance of Eastern traditions and the use of advanced technologies in the cosmetics industry. The rating of high-quality beauty products from Japan is not unconditional, it testifies to one thing: it doesn’t matter how much a cosmetic product costs, the main thing is naturalness and effectiveness.