Smartphone Huawei nova 3i: doomed to success

It has become fashionable lately, having released a flagship smartphone, to immediately issue something very similar, but in the middle price segment. One such story recently happened with the flagship Huawei nova3. Almost simultaneously, in the summer of 2018, two models were presented - nova 3 and nova 3i, the second is a mid-range mobile phone, has the second name Huawei P Smart Plus, outwardly identical to the three and P20 Lite. It is perceived outwardly as an expensive device, looks twice as expensive as it costs, impresses not only with its appearance, but also with its parameters.

A little about Huawei

The positive saying “If they spit in your back, then you are running ahead” is very suitable for the situation with one of the world's largest telecommunications leaders. At the beginning of 2018, the FBI, CIA, NSA urged American citizens not to buy phones from two Chinese companies: as usual, they were accused of stealing information without evidence.But in fact, in 2018, Huawei bypassed the Californian Apple in sales and is approaching the leader. Now the breakdown of global sales of mobile phones looks like this:

1. Samsung - 21%;
2. Huawei - 16%;
3. Apple - 12%.

According to the results of the first half of 2018, sales of Chinese cell phones increased by 30%, while those of Samsung decreased by 10%. China is determined and strives to take first place in this ranking.

A third of the world's population uses the services and products of a Chinese company, more than 170 countries around the world buy mobile devices from Huawei Technologies Co. Russia stands in a special place: it was from it that in 1997 the development of the international market by the current giant began. Today the campaign is named one of the best customers in the Russian Federation. Megafon, together with Huawei, sets the Russian record for mobile Internet connection speed. Moscow State University Lomonosov conducts joint research and development. The question is natural - why are we not Huawei customers yet?

Huawei lineup

There are no clear lines on the lines of the brand. The classification is based on the price range and technical features. Traditionally, the maximum emphasis is on budget smartphones. But low price does not mean low quality. Among the economy class models there are eight-core gadgets. This series is designated by the letter Y.

The top line of flagships surprises with coolness, each new device has something higher - performance, autonomy, cameras. Metal cases, large screen diagonals, extreme power. Among them, the flagship is Huawei Nova. The focus is on photography and videography. The quality of the pictures is not inferior to the iPhone, and the price is several times lower. The hardware is also on top: the efficient Kirin 955 processor is produced by the company.

Between these gradients there is a middle segment and above average. There are no clear determinants, but by the lid, for example, you can separate state employees and the middle class - plastic or aluminum - that's the difference. Cheap devices do not have a fingerprint scanner. The important point is higher performance. And devices above average are like flagships. They are similar in appearance, but there are fewer bells and whistles and the price is lower. All have eight-core processors, but the architecture is different, the flagships have more memory.

If the consumer knows what he needs a smartphone for, then he can choose the best option from all the rows and lines. The simplest ones are suitable for everyday use, the middle ones are for active games, the older ones will replace a SLR camera. But the main thing is that even the flagships of the Huawei brand with the same parameters will cost less than those of American competitors.

Semi-flagship Huawei nova 3i

We take the smart in our hand - like an expensive piece of jewelry, it plays with purple-lilac hues in the light, resembling a magical amethyst. Tactilely very pleasant sensations of an expensive thing, the material is glass and metal, everything is like a flagship. The peculiarity is that the frame is aluminum, and both panels are made of 2.5D tempered glass. Can be operated effortlessly with one hand.

General characteristics

The device has dimensions of 157.6 x 75.2 x 7.6 mm. The end face is less than eight mm, the weight is 169 g - these are very good indicators. Expensive appearance, especially blue models. On the front panel, the bezels are minimal, everything occupies the display.

There is a small panel in the upper part - they have already come up with the names “monobrow”, “fringe”. Here is a dual camera, sensors and a speech speaker grille. There are no more keys, all touch controls are virtual buttons.

Fingerprinting on the back in the center. At the top left is a vertical convex block of the dual main camera, below is a flash.

A 3.5 headphone jack, Micro-USB, an output for an additional speaker are built into the bottom end.

The top left end is a slot for a SIM card and memory, but either dual stand-by or one and additional memory. The right end is a volume rocker and a switch.

Bonuses:

• LED of missed events (calls, SMS) under the speaker grille;
• when you turn on the screen every time a new wallpaper is a trifle, but nice.

Unlock

There are two ways to unlock the screen: by face, by fingerprint. Face recognition lasts less than a second. If you try to cheat the system, the display will not light up. In test mode, the owner of the smartphone showed nova 3i his photos on paper, selfies from another phone, in response, the device gave out a short indignant vibration and did not turn on. It reacts to the living face of the owner with adequate facial expressions (laughter, frustration, smile), does not recognize “monkey faces”, does not like dark glasses. Works even in the dark.

In bright sunlight, the face is difficult to recognize, for this there is a fingerprint scanner on the back panel. Also fast, but not very convenient, it is impossible to turn on the screen without lifting the gadget from the table surface. The manufacturer took this step exclusively for the most free front panel.

Iron

Huawei Nova 3i is the first smartphone with the Hisilicon Kirin 710 chipset. The new chipset is a single-chip system (12nm process technology). The processor is eight-core at 2.2 GHz: 4 cores - economical Cortex-A53, another 4 - advanced Cortex-A73.

GPU technology built-in enhanced Mali-G51 MP4 graphics with Turbo mode.It allows you to reduce power consumption under load during reception, for example, heavy games, while increasing the performance of the graphics adapter. The fast charging function is supported, but on native wires, it is important to remember!

Rechargeable Li-Ion battery with a capacity of 3340 mAh. The battery is non-removable, which is an advantage, because it adds power to the device at times. In operating mode, charging lasts for a day and a half.

Operating and operating system

There are nuances here. In terms of memory, this phone has three different modifications, you need to look carefully. Variants of the amount of RAM and built-in memory:

• 4 GB + 128 GB;
• 6GB + 64GB;
• 6 GB + 128 GB.

Supports microSD up to 256 GB.

Operating system - Android 8.1 (Oreo), shell EMUI 8.2. The nova 3i works smartly. It slows down only with applications that are not optimized for the new chip.

Active games in medium mode work fine. The case is slightly heated, but not critical. In general, experts evaluate the proprietary shell as the most stable, surpassing the performance of pure android.

Display

The first thing that catches your eye is the screen, which occupies 82.2% of the panel. Manufacturers called it FullView Display 2.0 - frameless screen. Excellent 2.5D tempered glass, where the aluminum edging is barely visible, rounded corners. The aspect ratio is 19.5 x 9 cm - the monitor has stretched out, become widescreen, it fits more information and various objects.

For a model of the middle price range, it is simply gorgeous. The numbers are also quite pleasing: a diagonal of 6.3 inches, a resolution of 2340 × 1080 pixels. If you suddenly need to save a charge for a long time, the resolution can be changed to 1560 x 720.

Display IPS LCD capacitive, touch, multi-touch - more than two touches.IPS panel technology places the crystals in one plane parallel to the surface, which improves the quality of the LCD screen. As a result, we get a rich color on the entire front panel, it looks very presentable. At the same time, there are saturated tones, but there is no acid brightness. The pixel density is 409 dpi, 16 million color shades differ. Natural color reproduction can be adjusted to the taste of the owner using color temperature settings and color adjustment.

cameras

The main advantage and feature of the Nova 3i smartphone, after the screen, can be considered photo and video shooting. Two dual cameras, the rear pair is elegantly vertical on the panel. The rear camera has phase detection autofocus, LED flash, 16 megapixels and f/2.2 aperture. Aperture is a diaphragm, the less light it transmits, the more objects will be in focus. Quite a decent quality, improved sharpness. The second, on 2 MP, is essentially a sensor, a depth sensor. In pairs, they work like this: the main one captures the image, the additional one analyzes the background and blurs the background - the bokeh effect.

The front-facing pair of cameras is a gift for selfie lovers. The main one produces 24 MP and f / 2.0 aperture. This level allows you to improve the quality of the picture in a dark room. 2-megapixel module - bokeh effect. This pair performs the function of unlocking and knows how to create great portraits. Useful: the degree of blur during frame processing can be adjusted or turned off.

The video has standard parameters - 1080p, 30 frames per second. Supports Super Slow Motion at 480 fps. - slow motion mode. There are several photo apps on mobile. HDR Pro (for front) - correction of images and videos where the brightness is higher than normal.All cameras work in contact with the AI ​​system. Artificial intelligence, constantly self-learning, will help you create better photos and videos.

The intelligence system works great with contrasting light, leveling without losing clarity and quality. Analyzing the frame, it offers a suitable finder in order to get a well-processed image at the output. Another mechanical mind is able to determine 22 scenes with ready-made settings. There are a few more features:

• AR Lens - use of augmented reality stickers;
• 3D QMoji - the ability to create three-dimensional smiley animations yourself;
• Google ARCore - creating augmented reality applications.

The function of automatic shooting when a smile appears in the frame will add joy to lovers of shooting real life on the go. Or a flick of the diaphragm in the palm of your hand. You can, without turning on the camera, point the phone at an interesting object and press the volume button twice. It takes less than a second for the hardware to take a snapshot.

Sound, communication and more

Huawei Nova 3i has Histen proprietary sound processing algorithm. Music lovers can get great sound quality through wired headphones. You can customize the audio effects to suit your preferences.

The external speaker is not intended for music lovers, but it is quite loud, it's hard not to hear the call. Types of signals - vibration, melodies in MP3 and even WAV. The built-in microphone is equipped with an extraneous noise absorption sensor. The speaker is of high quality, it is pleasant to communicate with subscribers.

The device supports LTE networks: Bluetooth, 2-3-4G, Wi-Fi, A-GPS navigation, GLONASS, BDS. By inserting headphones into the connector, which serve as an antenna, you can listen to FM radio without traffic consumption, completely free of charge. A stable Internet connection and the ability to play heavy games make a smartphone more desirable.

Other bells and whistles present, necessary and not very, include sensors and light sensors, proximity, gyroscope, compass, accelerometer, barometer. Some may not be able to live without it. The smartphone package is standard.

Pros-cons

There are not very many reviews, the device only went on sale in August 2018. But there is already a general consensus.

• excellent front camera;
• Super Charge fast charging technology;
• shell branded out of competition;
• new powerful processor;
• widescreen frameless display;
• spectacular appearance;
• widespread use of AI;
• synchronization of music on several phones at once;
• GPU Turbo;
• HDR photography app.

• The surface is slippery, can be dropped;
• Combined slot for SIM card and memory card;
• No USB Type-C connector;
• Wi-Fi works on one band;
• There is not enough inclusion of the screen on a double tap;
• Missing NFC chip;
• There is no Hall sensor (it is very necessary for a GPS navigator).

Total

Mid-range smartphone, very similar to the flagship model. It is clear that this price range consists of compromises and cannot be better than the company's leaders. But the Huawei P Smart + model, also known as Huawei Nova 3i, refutes this opinion. Excellent design, progressive hardware, smart processor, four cameras and a lot of features for a very reasonable price. You still have time to be among the pioneers of this device.